☁ Eric A.

Business Development Executive

Basel, Switzerland17 yrs 11 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 15 years of international experience in digital transformation.
  • Expertise in Salesforce Multi-Cloud and Adobe Experience Manager.
  • Aspiring CMO with a strong track record in CRM strategy.
Stackforce AI infers this person is a Digital Transformation Leader in the SaaS industry.

Contact

Skills

Core Skills

Digital TransformationLeadershipSalesforce Multi-cloudCoachingSalesforce Service CloudSalesforce Crm ManagementIt Application ManagementProject Management

Other Skills

Digital StrategyBusiness Impact AnalysisStakeholder EngagementMulti-countrySolution DesignTeam ManagementMulti-currencyMarketing Campaign ManagementLead GenerationSalesforce.comDigital MarketingUiPathChange ManagementE-CommerceBusiness Strategy

About

Results-driven digital transformation leader with over 15 years of international experience in CRM strategy, customer engagement, and marketing automation. I specialize in designing and delivering global Salesforce and Adobe Experience Manager solutions, leading cross-functional teams, and driving data-informed decision-making across complex, matrixed organizations. Currently spearheading CRM and CX transformation initiatives at a global industrial company, I bring a strong track record in orchestrating omnichannel campaigns, managing multicultural teams, and aligning technology with business goals. My expertise spans Salesforce Multi-Cloud, Adobe AEM, and advanced analytics platforms. With a dual MBA in Cross-Cultural Leadership and a background in engineering, I combine technical depth with strategic vision. Passionate about innovation, user-centric design, and continuous improvement, I thrive in dynamic environments where collaboration and impact matter. Pursuing long-term growth into executive leadership with the ambition to become Chief Marketing Officer (CMO).

Experience

17 yrs 11 mos
Total Experience
2 yrs 11 mos
Average Tenure
6 yrs 9 mos
Current Experience

Omya

2 roles

Global Sales & Marketing Solutions Manager

Promoted

Apr 2024Present · 2 yrs 2 mos · Switzerland

  • BUILD Digital Transformation in Sales and Marketing domain.
  • Leading cross-cultural team.
  • Streamline Sales & Marketing processes.
  • Supporting Salesforce Center of Excellence and Global Sales Excellence.
Digital StrategyLeadershipBusiness Impact AnalysisDigital TransformationStakeholder EngagementMulti-country+3

Global Salesforce Multi-Cloud System Administrator

Aug 2019Mar 2024 · 4 yrs 7 mos · Switzerland

  • Leading digital transformation journey.
  • Responsible of: Sales Cloud / Service Cloud / B2B Commerce Cloud / CRM Analytics / Einstein bot / Marketing Cloud / myTrailhead / CMP / CMS
  • Release Management: MS Azure DevOps / Gearset
  • Project Management following Scrum Agile Methodology
  • Partner Management
  • Using: Mulesoft / UiPath / ElasticSearch / PowerBI
Digital StrategySalesforce Service CloudMarketing Campaign ManagementLead GenerationCoachingSalesforce.com+21

Tahi crossfit

Crossfit Coach

Jun 2022Present · 4 yrs · Birsfelden, Basel-Country, Switzerland

  • WORKOUTS / LIFESTYLE / COMMUNITY / CONSTANT VARIATION / FUNCTIONAL MOVEMENTS / HIGH INTENSITY
  • https://www.crossfit.com/what-is-crossfit
CoachingFitness TrainingEnglish

Dxc technology

Senior Consultant and Practice Team Lead

Jul 2017Apr 2019 · 1 yr 9 mos · Brussels Area, Belgium

  • Business development:
  • Participation in sales initiatives by building partnership.
  • Answering RFP and tenders for CRM and digital transformation program.
  • Analyze and evaluate business systems, models, requirements, and user needs to formulate effective solutions.
  • Project implementation in insurance and energy sector in Agile SCRUM methodology:
  • Organize Workshop with the business to define strategy and vision.
  • Design architecture integration (SAP, Mulesoft)
  • Implementation complex Salesforce lightning experience with Sales Cloud, Service Cloud, CPQ (Configure Prince
  • and Quote), Community Cloud and Marketing Cloud integration.
  • Lead a team of consultants:
  • Define goals objectives, motivate and share best practices.
Salesforce Service CloudLead GenerationCoachingSalesforce.comDigital TransformationDigital Marketing+15

Orange belgium

2 roles

Head of Salesforce B2B

Promoted

May 2014Jun 2017 · 3 yrs 1 mo · Brussels Area, Belgium

  • Responsible for the management, analysis, development and ongoing support of Salesforce CRM solution that support Orange Belgium departments/teams in an agile environment. Through the administration of Salesforce.com, to be responsible for solving business challenges (by leveraging Salesforce capabilities) & for increasing the effectiveness of Orange Belgium organization by introducing/implementing New Ways of Working/Organization.
  • Tasks to handle:
  • Administration of the Salesforce.com tool around 500 users (Internal + External) with an offshore dev team.
  • Ensure User Adoption via Training & Communication
  • Manage Vendors & Partners and align with IT governance and architecture strategies.
  • Reporting & Dashboard for the management and analysis for best practices and task automation.
  • Be the voice of the user in communicating with management
  • Transformation Selling Process with Integration Product Catalog + CPQ (Configure Price and Quote)+ E-Signature (Docusign App)
  • Development with Visualforce and Process Builder
  • Integration with Appexchange apps like Outlook, LinkedIn, Showpad.
Digital StrategySalesforce Service CloudMarketing Campaign ManagementLead GenerationSalesforce.comDigital Transformation+13

IT Application Engineer

Sep 2012Apr 2014 · 1 yr 7 mos · Brussels Area, Belgium

  • Maintain and operate system, regarding functional and operational aspect to respect availability and optimal quality of the systems and services for Fix solution of Orange Belgium.
  • Change and release management in following the external suppliers.
  • Capacity management in monitoring the performance and throughput of business process.
  • Incident and problem management in handling functional and technical issues and follow up.
  • Work in Ops/Dev Team that is diligently applying SCRUM principles, practices and theory.
  • Coordinate information with several services (Support, System and Technical teams)
  • Database Management via SQL Navigator.
Change ManagementEnglishSoftware as a Service (SaaS)Agile Software DevelopmentComputer ScienceScrum+1

Anatole

Project Manager

Jun 2010Jul 2012 · 2 yrs 1 mo · Brussels Area, Belgium

  • Responsible for deployment of a Telecom Expense Management solution on European market.
  • Pre-sales activities, with participation in the price calculation.
  • Analyze customer needs versus the possibilities of the software.
  • Analyze Business requirements of the Customer (Knowledge and background).
  • Responsible for the scope of the implementation.
  • Define and follow up of the project plan according to PRINCE2.
  • User acceptance management.
  • Implementation of process for Data Sourcing and Data management.
  • Organization of Service Delivery and Service management in order to managing the specific
  • telephony cost saving initiatives with Anatole TEM tool.
Change ManagementEnglishMulti-countrySoftware as a Service (SaaS)Multi-currencyAgile Software Development+1

Ateme

Hardware developer and System Engineer

Jan 2009May 2010 · 1 yr 4 mos · Bièvres, France

  • Define qualification and acceptance process for video encoder and recorder.
  • Develop software solution to deploy a Network Video Recorder (NVR) and encoders of ATEME.
  • Create qualification documentation for the validation phases.
  • Analyze NVR performances in the best and worst case to qualify the product software and hardware.
  • Develop the innovative strategies to improve the deployment process for the video solution.
  • Relationship Management –Customers and Vendors– feedback on the issues and work out resolution.
  • Work closely with the Technical Support Management to implement new solution.
Computer Science

Thales

Hardware Engineer (ATEME consulting)

Aug 2007Dec 2008 · 1 yr 4 mos · Colombes, France

  • Responsible for the development and validation of cryptology IP VHDL for the Military Department of THALES for GALILEO project.
  • Define and create the document for development configuration.
  • Define and create the document for test validation.
  • Study and learn the specific rules for space development.
  • Development in VHDL code and simulation on prototype.
  • Work with different Team of GALILEO and different location (TAS and ETCA).
Computer Science

Education

Edinburgh Business School, Heriot-Watt University

Master of Business Administration - MBA — International and Intercultural Communication

Sep 2021Dec 2023

University of Applied Sciences and Arts Northwestern Switzerland FHNW

Master of Business Administration - MBA — International and Intercultural Communication

Sep 2021Dec 2023

University of Staffordshire

Master’s Degree — Electronics Engineering

Jan 2005Jan 2007

Pierre and Marie Curie University

Master’s Degree — Computer Engineering

Jan 2006Jan 2007

Aix-Marseille University

Bachelor’s Degree

Jan 2002Jan 2005

Lycée Jean-Perrin

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