Ana Castan Balmori — Co-Founder
Cities, Metropolitan Areas and Regions know they need to change how people move. The hard part is starting. That's where I come in. I've lived in Amsterdam for over a decade, and for the past four years I've worked at the intersection of urban mobility, education, and communication: connecting knowledge, practitioners, and ideas across different contexts. How I can help: → Build your team's capacity for the transition. Through the Urban Cycling Institute, I design capacity-building programmes for practitioners across the sector, and tailored study visits for delegations from municipalities and regions, both grounded in fieldwork and direct access to the people shaping urban mobility (in the Netherlands, but also in Paris and Barcelona). → Reach Spanish-speaking cities and practitioners. I write for Ciclosfera, the leading urban cycling magazine in Spanish, and have built a network of planners, journalists, and decision-makers across Spain and Latin America. If your project, policy, or research deserves visibility in that world, I can help get it there. → Bring evidence to parking policy. Sustainable mobility isn't only about offering better alternatives, it's also about gradually adjusting how comfortable it is to depend on a private car. And honestly, that’s the part nobody wants to say out loud. Parking is one of the most powerful, and least researched, levers on that side of the equation. My master's thesis at VU Amsterdam analyses how residential parking policies actually affect car ownership. Done well, with a long-term view, it can move the needle on modal share. Working on parking? Let's talk!
Stackforce AI infers this person is a sustainable mobility expert with a focus on urban planning and communications.
Location: Amsterdam, North Holland, Netherlands
Experience: 9 yrs 6 mos
Skills
- Training Delivery
- Writing
- Business Strategy
- Strategic Communications
Career Highlights
- Expert in urban mobility and sustainable transport.
- Strong network in Spanish-speaking cities.
- Proven track record in capacity building.
Work Experience
Urban Cycling Institute
Education Expert & Partnerships (1 yr 3 mos)
Keynote Speaker & Study Visit Leader (4 yrs 2 mos)
Ciclosfera
Writer (3 yrs 7 mos)
My family
Working Mom (1 yr 8 mos)
Proyecto ¡Quiero una bici!
Business Owner (3 yrs 9 mos)
Sin Fin Cinema
Senior Production Manager Amsterdam Spanish Film Festival (1 yr 10 mos)
Amsterdam en Bicicleta
Business Owner (9 yrs 6 mos)
Qelp
Content Producer (4 mos)
hively.eu
CoFounder (4 yrs)
ACCIONA
HR Analyst (2 yrs)
Treasury Manager (2 yrs 11 mos)
Controller and Auditor (1 yr 4 mos)
Banco de España
Financial Advisor (6 mos)
Real Madrid C.F.
Protocol and Public Relations Assistant (5 yrs 2 mos)
Education
Master of Business Administration - MBA at Universidad Complutense de Madrid
Spatial at Vrije Universiteit Amsterdam (VU Amsterdam)
Bachelor of Business Administration - BBA at Universidad Complutense de Madrid
Bachelor of Laws - LLB at Universidad Complutense de Madrid
Treasury Professional Program at IEB
Financial Markets at IEB