Anubhav Saha — CEO
Over 24+ years of expertise in Digital Analytics, my journey includes a successful track record with Fortune 500 companies, and I am currently at the helm of Data Science as the Program Head at eClerx Digital. My leadership is defined by spearheading pivotal Enterprise Analytics initiatives, integrating web/mobile analytics strategies to meet global client goals such as revenue growth, customer base expansion, cost reduction, and customer satisfaction enhancement via strategic measurement and planning. Core Expertise: - Digital Analytics Reporting: Masterful in Adobe Analytics, Google Analytics, and GA4. - Tag Management Systems (TMS): Competent with Adobe Launch, AEP WEB SDK, Ensighten, GTM, and Tealium. - Customer Data Platform: Proficient in Adobe Experience Platform, RT-CDP, Tealium AudienceStream. - A/B Testing: Adept in Adobe Target and Optimizely. - Analytics Documentation: Specialized in Global SDR and Technical Specifications. - Platform Migration: Versed in transitions from Adobe Launch to AEP WEB SDK. - Big Data Technologies: Skilled in Hadoop, Sqoop, Hive, Ambari, and Squirrel. - Data Warehousing and ETL Tools: Expert in Informatica, Datastage, including migration strategies. - Database Management: Efficient in SQL, Oracle, Teradata, DB2, Greenplum, and SQL Server. - ETL Optimization: Committed to enhancing efficiency and performance. - Business Intelligence & Data Visualization: Expertise in Tableau, Business Objects, and data storytelling. - Quality Assurance and Testing: Leading the establishment of Centers of Excellence.
Stackforce AI infers this person is a Digital Analytics leader with extensive experience in MarTech and Customer Data Platforms.
Location: Mumbai, Maharashtra, India
Experience: 23 yrs
Skills
- Digital Analytics
- Customer Data Platform
- Etl
Career Highlights
- Over 24 years of expertise in Digital Analytics.
- Led pivotal Enterprise Analytics initiatives for Fortune 500 companies.
- Expert in integrating web/mobile analytics strategies for client goals.
Work Experience
eClerx
Program Head- Data Science (8 yrs 10 mos)
JPMorgan Chase
Digital Analytics Lead (8 yrs)
Mastek Ltd
Test Analyst (6 yrs 2 mos)