Inbarasu V S

Operations Associate

Coimbatore, Tamil Nadu, India5 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in digital analytics implementation and optimization.
  • Proven track record in data governance and quality assurance.
  • Passionate about AI and innovative data solutions.
Stackforce AI infers this person is a Digital Analytics Specialist with expertise in SaaS and data governance.

Contact

LinkedIn

Skills

Core Skills

Digital Analytics ImplementationTealium Iq

Other Skills

Quantum metricMonetateGoogle BigQueryAdobe AnalyticsAgile MethodologiesAdobe Audience ManagerBusiness StrategyBusiness DevelopmentMusic PerformanceCommunity DevelopmentSeasion replayLarge Language Models (LLM)Html cssScrumMongoDB

About

I’m an experienced and versatile Analytics Developer with a strong focus on delivering accurate, scalable, and insight-rich digital analytics implementations for enterprise clients. My core toolkit includes Tealium iQ, Google Analytics 4, Quantum Metric, Adobe Analytics, and Adobe Launch—tools I use to bridge the gap between business goals and clean, actionable data. Currently, I lead the ObservePoint data governance initiative, ensuring data quality and audit readiness across large-scale digital ecosystems. At the same time, I’m the sole engineer managing Quantum Metric for one of Europe’s top airline clients—owning the entire implementation and optimization journey to deliver frictionless, data-informed customer experiences. I’ve also worked hands-on with Adobe Analytics and Adobe Launch, designing robust data collection frameworks for high-traffic platforms. Whether it’s crafting intelligent tagging strategies, building real-time dashboards, or troubleshooting complex data flows, I bring a problem-solving mindset and a passion for analytics precision. Beyond my professional role, I actively explore the evolving world of AI, working on small-scale side projects involving LLMs and automation models. This hobby not only feeds my curiosity but also keeps me aligned with the future of data and decision intelligence. 💼 Core Competencies: • Digital Analytics Implementation (Web & Mobile) • Tealium iQ | Adobe Launch | GTM • Google Analytics 4 | Adobe Analytics • Quantum Metric Setup, Dashboards, Alerts • ObservePoint Data Audits & Governance • Data Layer Architecture & Debugging • Sever side tracking | Tealium EventStream • Experimentation | Adobe Target | Monetate • AI Model Experimentation & Side Projects 📌 What Drives Me: Helping businesses trust their data, understand their users, and make informed decisions that shape exceptional digital journeys. I thrive at the intersection of analytics, technology, and innovation—and I’m always excited to learn what’s next.

Experience

5 yrs 9 mos
Total Experience
2 yrs 10 mos
Average Tenure
3 yrs 7 mos
Current Experience

Cognizant

4 roles

Associate

Promoted

Oct 2024 – Present · 1 yr 7 mos · Coimbatore, Tamil Nadu, India · Hybrid

  • Implemented and managed event-level behavioral tracking using Quantum Metric to identify UX friction, rage clicks, and session anomalies, enabling data-driven optimization of customer journeys.
  • Helped Built and deployed tagging strategies for Monetate, improving engagement and conversion rates through targeted content experiments.
  • Configured and maintained client-side tag management architecture using Tealium iQ, including data layer design, tag deployment, and rule-based event triggers.
  • Integrated consent management workflows with OneTrust, ensuring GDPR/CCPA compliant tracking and conditional tag firing based on user consent signals.
  • Designed scalable analytics data pipelines by exporting digital interaction data into Google BigQuery for large-scale analysis and reporting.
Quantum metricTealium iQMonetateGoogle BigQueryDigital Analytics Implementation

Programmer Analyst

Aug 2023 – Sep 2024 · 1 yr 1 mo · Coimbatore, Tamil Nadu, India · Hybrid

  • Executed diverse Conducted analytics tag validation for all web pages/Web application/Mobile
  • Application, ensuring accuracy and compliance with company standards, including A/B Testing,
  • Experience Targeting and Multivariate Testing
  • Leveraged Adobe Analytics reports to extract valuable business insights from generated data
  • Validated Adobe Analytics Reports to identify discrepancies and conducted Root Cause Analysis in
  • digital analytics implementation, ensuring streamlined data in reports for comprehensive business
  • analysis.
  • Played a lead role in the comprehensive design and review of the Analytics Tagging Specification
  • (ATS) document, serving as Solution Design Reference (SDR) for each content update across various
  • websites and mobile applications.
  • Possess foundational experience in using Adobe Launch to rectify and verify analytics
  • implementations within the tool.
  • Worked with ObservePoint, a data quality assurance platform, to design Audits and Journeys for
  • automated testing of Digital Analytics Implementation
Adobe AnalyticsAgile MethodologiesDigital Analytics Implementation

Programmer Analyst Trainee

Aug 2022 – Jul 2023 · 11 mos · Coimbatore, Tamil Nadu, India · Hybrid

Adobe AnalyticsAgile Methodologies

Intern - Digital analytics

Jan 2022 – Jun 2022 · 5 mos · Coimbatore, Tamil Nadu, India

  • The intern role is Digital Analytics , which is comes under the domain of Artificial intelligence and Analytics (AIA).
  • Which has promising career in the Cognizant
Adobe AnalyticsAdobe Audience Manager

K.s.rangasamy college of technology

3 roles

Student Cultural Club Coordinator

Nov 2021 – Jun 2022 · 7 mos

Business StrategyBusiness Development

Student - Vice President ( Entrepreneurship Development Cell)

Apr 2021 – Nov 2021 · 7 mos

  • My job is to promote and create the awareness among the student community about Entrepreneurship
Music Performance

Student Technology Transfer Co-ordinator

Apr 2020 – Apr 2021 · 1 yr

  • My main focus on bringing the innovation from laboratory to the market.
Community Development

Batx energies

Battery Materials Data Analyst Intern

Apr 2021 – Nov 2021 · 7 mos

Thesocialcomment

Business Development Intern

Apr 2021 – May 2021 · 1 mo

Education

K.S.Rangasamy College of Technology

B.tech — Nanoscience and Technology

Jan 2018 – Jan 2022

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