Apr 2024 – Apr 2026 · 2 yrs · On-site

• Leading design strategy for Nautica and shaping POV’s while fostering strong cross functional collaboration to drive business outcomes.

Mar 2021 – Mar 2024 · 3 yrs · On-site

• Menswear & Womenswear Design Lead - PVT label
• Categories: Men’s Casuals, Formals, Activewear, Loungewear (T-shirts, Flatknits, Sweatshirts, Shirts, Shorts, Trousers, Jackets, Denims & Non-denim Bottomwear) | Women’s Activewear & Denimwear
• Key Responsibilities & Contributions:
• Leading design teams across men’s and women’s categories; setting clear creative goals and aligning them with brand vision.
• Driving brand-building initiatives including content strategy for Instagram and Myntra Studio.
• Ensuring catalog hygiene and creating differentiated visual storytelling through new shoot directions.
• Conducting in-depth fashion forecasting and seasonal trend research (WGSN, market analysis, shopped samples).
• Conceptualizing and building seasonal collections based on consumer insights and trend analysis.
• Creating detailed line sheets and tech packs for production readiness.
• Working on QTM (Quick Trend Mapping) to ensure agility in fast fashion cycles.
• Overseeing sample development, conducting fit reviews, and collaborating closely with Buying and Technical teams.
• Analyzing sell-through data with Buying to evaluate product performance and refine strategy.
• Identifying and betting on high-impact fashion trends in alignment with business goals.
• Curating trend-forward collections and optimizing tagging for enhanced visibility and conversion on the portal.
• Collaborating with the Marketing team to amplify relevant trends and seasonal content.
• Exploring AI tools and technology to stay at the forefront of design innovation

Jun 2015 – Mar 2021 · 5 yrs 9 mos · Bengaluru Area, India

• Designing Men’s Young Casualwear
• Categories: T-shirts, Flatknits, Sweatshirts, Shirts, Jackets, Denims & Non-Denim Bottomwear
• Key Responsibilities:
• Leading fashion forecasting and in-depth trend research to create seasonal trend presentations.
• Conceptualizing and building seasonal collections based on WGSN reports, market analysis, and competitor shopping samples.
• Developing detailed line sheets and tech packs to support efficient product development.
• Reviewing samples and providing fit comments in collaboration with Buying and Technical teams.
• Analyzing sell-through data with the Buying team to understand product performance and inform future design strategy.
• Collaborating with the Visual Merchandising (VM) team to align initial product display concepts with the design vision.

Jun 2014 – Jul 2014 · 1 mo · kosamba

• Designing collection for mens.

Jun 2012 – Jul 2012 · 1 mo · New Delhi Area, India