Aug 2024 – May 2026 · 1 yr 9 mos · Seoul, South Korea · On-site

• Owned GTM planning and post-launch performance optimization for multiple monetization and engagement features, translating data insights into execution plans and measurable adoption lift.
• Built a repeatable partner enablement motion (education → pilot → scale) with agencies and creators, turning complex product education into practical playbooks and case studies.
• Ran an internal paid media/traffic program via TikTok Ads, allocating spend across key overseas markets to expand cross-border viewership and monetization opportunities for KR creators.
• Designed lifecycle and monetization programs for high-value users through segmentation and operational systems, improving spending depth and retention.
• Partnered cross-functionally with Product, GTM, Analytics, and regional teams to align priorities, deliver launches, and share best practices across markets.

Dec 2022 – Feb 2024 · 1 yr 2 mos · Seoul, South Korea

• Developed long-term brand strategies in the KR market aligned with the company's overall goals and objectives.
• Managed and localized marketing and publicity assets maintaining the brand's identity, including its values, personality, and messaging.
• Planned and executed KPI-driven marketing campaigns, product launches, and promotional activities to increase brand awareness, engagement, and sales.
• Identified strategic partnerships and collaborations that align with the brand's values and objectives.

Sep 2020 – Dec 2022 · 2 yrs 3 mos · Seoul, South Korea

• Launched Overwatch 2 as a KR community manager of the Overwatch: Planned GTM plan, executed campaigns, and reported community sentiment, influencer activations, and social media initiatives analyzing each result and KPI achievements and providing insights to regional and global teams.
• Managed Overwatch KR Social Media channel activations with regional-specific strategies and ran digital paid media campaigns.
• Organized KR influencer activations with HQ leadership including “Developer Q&A Session”, “Global Creator Summit at Anaheim” and “Overwatch 2 KR Content Creator Summit” to build a strong relationship with core influencers.
• Executed Twitch Streamer initiatives of Overwatch 2 Live Stream Events, Streamer Tournaments, and Paid Streaming Campaigns.
• Analyzed Overwatch community sentiment and KR Live-ops issues and elaborated proactive messages to the community.

Mar 2020 – Aug 2020 · 5 mos · Seoul, South Korea

• Created digital content for OW official channels with creative ideas.
• Managed the workflow of digital content production with agencies.
• Assisted the operation of the Overwatch Streamer Matches and Community Tournaments.