Rachel Thornton

CEO

Seattle, Washington, United States28 yrs 9 mos experience

Key Highlights

20+ years of experience in global brand management.
Expert in go-to-market strategy and product launches.
Proven track record in driving marketing engagement.

Stackforce AI infers this person is a seasoned marketing executive in the SaaS and E-commerce sectors.

Contact

Skills

Other Skills

Market ResearchCommunications StrategyGo-to-market StrategySalesforce.comProduct MarketingEvent ManagementIntegrated MarketingProgram ManagementOnline AdvertisingProduct DevelopmentLead GenerationChannel PartnersDemand GenerationCRMMarketing Strategy

About

Marketing professional with extensive experience in developing and executing go-to-market strategy, product positioning and messaging, marketing and brand strategy development, customer marketing, industry research and audience segmentation. Masters degree in international business and 20+ years of experience in developing and managing successful global brands, GTM and product launches.

Experience

28 yrs 9 mos

Total Experience

3 yrs 10 mos

Average Tenure

1 yr 5 mos

Current Experience

Adobe

CMO, Enterprise

Dec 2024 – Present · 1 yr 5 mos · Seattle, Washington, United States · On-site

Fivetran

CMO

Jun 2023 – Dec 2024 · 1 yr 6 mos · Amsterdam, North Holland, Netherlands

Bird

CMO

Sep 2022 – Jun 2023 · 9 mos · Amsterdam, North Holland, Netherlands · On-site

Amazon web services (aws)

3 roles

CMO

Promoted

Jan 2020 – Sep 2022 · 2 yrs 8 mos

VP, Global Field Marketing and Partner Marketing

Promoted

Oct 2019 – Jan 2020 · 3 mos

Director, Global Field Marketing, Partner Marketing and Events

Mar 2015 – Oct 2019 · 4 yrs 7 mos

Amazon

Director of Marketing, Amazon Student

Aug 2013 – Mar 2015 · 1 yr 7 mos · Seattle, WA

Responsible for Amazon Student, a program designed for college and grad students, amazon.com/joinstudent. Responsible for acquisition, retention, program growth, country launches, marketing, audience segmentation, messaging and positioning of the program. Manage marketing, product management and business analytics teams.

Salesforce.com

4 roles

VP, Americas Marketing

Nov 2012 – Aug 2013 · 9 mos

Responsible for marketing, campaign and lead generation and sales programs for the US, Canada and Latin America. Worked with marketing and sales teams to drive lead growth, sales and marketing engagement among b2b customers.

VP, Dreamforce

Promoted

Dec 2010 – Dec 2012 · 2 yrs

Conference chair for the largest enterprise technology conference in the industry. Responsible for all aspects of the program, including positioning, messaging, content, theme and speaker strategy. Responsible for driving attendance and successfully doubling attendance y/y for two years running.

Sr. Director, Marketing

Promoted

Jan 2009 – Jan 2011 · 2 yrs

Sr. Director responsible for product go to market strategy, planning and execution for Salesforce Service Cloud product

Director, Americas Field Marketing

Jul 2007 – Jan 2009 · 1 yr 6 mos

Director of field marketing for North America and Latin America

Cisco systems

2 roles

Sr. Manager, Marketing

Feb 2000 – Jun 2007 · 7 yrs 4 mos

Responsible for developing product marketing campaigns for new networking products and technologies; specifically developing integrated marketing campaigns which include customer and competitor research, segmentation and positioning, and product launch programs. Also responsible for developing marketing plans and programs to channel partners, developers and ISVs.