Shraddha Sahu

VP of Marketing

Bengaluru, Karnataka, India16 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

10+ years in Consumer Insights and Marketing.
Expert in Brand and Channel Strategy across multiple regions.
Proven track record in actionable consumer insights.

Stackforce AI infers this person is a Consumer Insights and Marketing expert with a focus on Brand Strategy.

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Skills

Other Skills

Business AnalysisBusiness StrategyConsumer InsightGo-to-market StrategyMarket ResearchTarget Segmentation

About

10+ years of experience in the domain of Consumer Insights, Data Analytcis, Corporate Strategy and Marketing Experienced in Brand Strategy for multiple region ( Korea, ASEAN, ANZ), Channel Strategy (Traditional Retail, Modern Retail, Cash & Carry, eCommerce) and Corporate brand portfolio Strategy. Specialties: Landscape assessment, Brand Architecture, Consumer & Shopper Insights, Go-to-market strategies, Designing market research, ROI estimation, Demand forecasting

Experience

Essilor group

3 roles

Head Of Marketing

Promoted

Jan 2021 – Present · 5 yrs 2 mos · Bengaluru, Karnataka, India

Head Of Strategy

Jan 2020 – Dec 2020 · 11 mos · Bengaluru, Karnataka, India

Consumer Insights & Analytics Head

Nov 2016 – Dec 2019 · 3 yrs 1 mo · Bengaluru, Karnataka, India

Procter & gamble

3 roles

Manager (CMK)

Sep 2015 – Oct 2016 · 1 yr 1 mo

Oral-B Corporate Strategy for ASEAN, ANZ and Korea; Provide actionable Insights and Influence company direction on Brand Portfolio management, Marketing Spends & ATL/BTL choices. Sharpen the ATL/BTL communication message strategy with deep consumer understanding. Lead consumer segmentation to uncover unmet needs & recommend innovation pipeline. Leverage predictive modelling to assess growth sufficiency and forecast demand for new product launches.

Manager (CMK)

Promoted

Dec 2013 – Aug 2015 · 1 yr 8 mos

CMK Manager for eCommerce, Modern Retail & Emerging Channel. Identifying opportunities to win with online consumers. Influencing external retail partners to implement shopper based in-store design leveraging strong shopper & consumer Insights. Enabling P&G channel team to win with premium Indian consumers by recommending interventions on distribution, pricing, shelving & merchandising.

Associate Manager (CMK)

Jun 2011 – Nov 2013 · 2 yrs 5 mos

Part of India Brand Operations team, Influenced P&G's rural strategy through landscape assessment, market prioritization and activating BTL interventions utilizing mobile phones. Identified short term opportunities through multi-lens business analysis.

Kpmg india

Summer Intern

Apr 2010 – Jun 2010 · 2 mos · Chennai Area, India

Designed customer loyalty & after sales service framework and customized Retail Store Productivity & Sales Force Effectiveness module for KPMG’s Demand Chain Management product

Agnity, inc

Software Enginner

Jul 2007 – Jun 2009 · 1 yr 11 mos · Noida

Member of Quality Assurance team, Responsible for designing and executing test scenarios for new releases. Implemented end to end Automation testing for base product.