ASHUTOSH GANESHAM 🇮🇳

Business Development Executive

Bengaluru, Karnataka, India11 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven top performer in Kids category business growth.
Awarded Meesho Prime Player for outstanding performance.
Expert in category growth planning and merchandising.

Stackforce AI infers this person is a Retail and E-Commerce expert with a strong focus on merchandising and category management.

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Skills

Core Skills

E-commerceAnalytical Skills

Other Skills

SalesTeam ManagementSales OperationsTrend AnalysisMarketingProject ManagementQ&C MANAGEMENTProduct MarketingMarketing ManagementPublic speakingPresentationRetail operationsBusiness developmentMicrosoft OfficeSourcing

About

An energetic & highly creative Merchant with 7+ Yrs of experience working for Mass Fashion & lifestyle Category Quick learner with a detailed understanding of the interplay between business & merchandising, has been proven experience creating display that are consistent with a brand or category image.

Experience

11 yrs 3 mos

Total Experience

2 yrs 3 mos

Average Tenure

4 yrs 6 mos

Current Experience

Meesho

2 roles

Category Lead

Jan 2023 – Present · 3 yrs 4 mos · Bengaluru, Karnataka, India

📌 Involved in Category Growth Planning by strategizing and organizing initiatives to achieve growth.
📌 Created curated product selections based on market demand and supplier capabilities.
📌 Optimized pricing strategies to increase profitability while maintaining competitiveness.
📌 Planned marketing banners and sale events to promote product categories by working closely with internal stakeholders to ensure that smooth promotional deployment
📌 Responsible for Performance Monitoring and Analysis, which involved tracking critical metrics and KPIs to identify opportunities for improvement by leveraging data-driven insights to make calculated decisions and optimize strategies

Analytical SkillsE-Commerce

Key Account Manager

Nov 2021 – Jan 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

Proven one of the Top Performer for Meesho Kids Category Business Growth in terms of Highest OC Weighted Conversion & Successfully Driven Mega Blockbuster Diwali sale OC Coverage
Received Meesho Prime Player Award 2022
Highest OC weighted Convertor
Highest Weighted Discount Convertor at overall Super Port Level
Highest PD Convertor
Responsible for the growth of sellers dealing in Kids Clothing
Managing day-to-day activities 100+ Sellers for one of the top OC & GMV Contributing categories
Ensuring Operation such as inventory management, Souring varieties as per current trend, Pricing control & Strong Negotiator on catalog pricing CLP wise
Operations with respect to discount, keeping sale events always on track
Helped seller to resolve to logistic, catalog & payment related issue to ensure business growth.
Assist Sellers to review catalog for content quality based on predefined guidelines & co-ordinate with the internal team.
Driving Pricing Exercises
Driving Sales & Promotions
Handling Queries & Creating Dashboards accordingly

Ajio.com

2 roles

Sr.Corporate Merchant Marketplace Lifestyle & Accessories@ AJIO

Jan 2021 – Dec 2021 · 11 mos · Gurugram, Haryana, India

Merchant

Nov 2020 – Aug 2021 · 9 mos · Gurugram, Haryana, India

Relaxo footwears limited

Category Merchant ( Kids & accessories at Retail Div.)

Mar 2019 – Feb 2021 · 1 yr 11 mos · New Delhi, Delhi, India

Range selection- Planning product range and taking care of sales and stock levels company.COFO Model.
Merchandising Plan: Planning options and buy Quantity, Seasons highlights
Controlling stock levels and monitoring sales across all POS
Monitoring the replenishment from the warehouse and inter-store consolidations for maintaining the optimum size-runs at store level
In depth data analysis- Detailed study of sales, margins, stock availability, inventory days-NOD.
EOSS planning ; Monitoring the seasonal liquidation, product category sell-thru and controlling the markdowns to deliver the budgeted margins
Maximizing Sell through and best seller reviews.
Co-ordination with Production for timely delivery of Merchandise to warehouse inward mapping.
Weekly and monthly budget tracking, achieving the optimum stock turn by category.
Inventory Management; Inter store transfer; Inventory correction
Monitoring seasonal customer buying patterns
Analyzing category growth.

Liberty shoes ltd.

Corporate Merchant

Apr 2017 – Mar 2019 · 1 yr 11 mos · Gurgaon, India

Merchandise Planning
Inventory Management(Allocation & Liquidation)
Store Norms Classification
Procurement of Order
Retail Operations, Store Opening/Setting Merchandise Plans,Category Planning, Replenishment,Market Feedback implementation,MIS management, Managing promotions