Nov 2019 – Jun 2021 · 1 yr 7 mos · Bangalore

Jun 2018 – Nov 2019 · 1 yr 5 mos · Andhra Pradesh, India

• One of the best experiences of my career. We gave Farm Machinery services on a rental basis to farmers. Travelled across four states in India to come understand farmer pain points and came up with a solution to address the same, achieving more than 90% retention.
• STARTUP EVENTS
• 1 of Top 6 Finalist start-ups to present at Amazon Web Services Agri-Day VC Pitch Round, Hyderabad 2019
• 1 of Top 5 Start-ups/120participants reaching final round of Gastrotope Farm2Fork Accelerator Program 2019
• IDEATION TO IMPLEMENNTATION
• In-depth market analysis to derive product vision, value and requirements, launched 2 services in 5 locations
• Built a network of 100+ Service Partners from scratch across 4 States within 45 days of company launch
• Explored Low-Cost Scale-up opportunities through partnerships, Acquired 120+ customers within 15 days
• OPERATIONS & MARKETING
• Built and headed the Ops Control Centre, Managing customer calls,Field Staff, Service partners
• Improved Field Staff efficiency by 50% using digital tools|Built, Organised all financial and Operational MIS
• Retained more than 90% of first time customers, Grew the Order book by 50% despite 2 less locations for second season
• Handled Marketing from content & design to delivery in 3 languages| Steered all recruitment, training & HR

Jun 2016 – May 2018 · 1 yr 11 mos · Mumbai Area, India

• Most fortunate to have experienced fintech at the right time and at the right place. Digibank by DBS is India's first app only bank without a branch network for working individuals in Metros. Worked in the product team of Digibank by DBS app to shape payment solutions for an innovative banking experiences.
• PRODUCT MANAGEMENT
• Developed a modern online payments channel mVisa/BharatQR, UPI on digibank savings account infrastructure
• Ideated Digital customer journeys, documented BRDs for new product enhancements on website and app
• Launched chat banking product, co-ordinating with teams of 6 countries|Drove fastest Customer adoption
• Enhanced Q&A annotation for the AI chat interface of digibank | Added 500+ queries to the library
• Implemented 6 product & process optimizations for the corporate banking portal Achieved 4.5 FTE save/yr
• Handled GTM for digibank features right from content to delivery for SMS, Mail, website, App and digital channels
• Instrumental in ideation & implementation of a customer reward campaign driving digital product utilisation
• Headed Paper-Digital customer migration, converted >80%Target group| 1.5 FTE save/yr| Regional Best
• RISK MANAGEMENT
• Identified Debit cards with security threats, executed a hassle- free replacement project for 1500+ cards
• Steered internal audits for Nasik, Surat branches from arriving at key focus areas to release of audit report
• Initiated a location based early warning data tool to track suspicious accounts in mortgages portfolio
• FOUNDATIONAL BANKING TRAINING
• Completed two rounds of foundational banking training at DBS Singapore
• Participated and completed real life case studies and interactive classroom sessions with participants from 6 countries over a period of 5 months in Singapore
• REC Club DBS
• Headed the logistics vertical for DBS' Recreational Club, The REC Club
• Managed Logistics and more for DBS Annual DnD, Women's Day, HR Fair day, Diwali and more events over a span of one year

Apr 2015 – Jun 2015 · 2 mos · Mumbai

• My first field stint in Marketing and market research working in the Product Team of Abbott Healthcare division.
• Designed a GTM for rebranding exercise of two drugs worth ₹120 Mn. of Dermatology division
• Analysed sales data of 34 areas over 7 regions across India, carried out competitive benchmarking
• Conducted primary market research on 80+ Dermatologists&General Physicians,50+sales executives
• Suggested revamped packaging for the brands which was initiated & will be launched by May’16
• Designed an innovative in-hospital, in-package communication material to increase drug compliance

Apr 2012 – Jun 2012 · 2 mos · Visakhapatnam

• Programmed generic schedule for RCC structural designs, Increased the efficiency by 25%
• Achieved a time savings of 75 man hours per year; secured the highest grade, 10/10 in this project