Apr 2022 – Nov 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · Remote

• As a Service & Product Designer, my role involved in innovating the customer journey to ensure an optimized unified experience for the subscription ecosystem. I combined design thinking principles with a holistic approach, meticulously mapping out touchpoints, processes, and interactions.
• I orchestrated many workshops during my tenure here which helped in deep-diving into user behaviors and needs, applying design research tools to identify the motivations, and challenges for creating meaningful and efficient product feature solutions that enhanced user satisfaction and loyalty.

Mar 2021 – Mar 2022 · 1 yr · Mumbai, Maharashtra, India

• As a Senior UX Specialist & Design Researcher at HDFC Bank, I had the privilege of shaping and enhancing the digital product experience for customers. Through a combination of design research tools, and user-centric approaches, I was involved in crafting focused solutions that simplified banking processes and improved accessibility for primary users.
• I collaborated with a talented team to elevate the digital journey for customers, reinforcing HDFC Bank's commitment to delivering cutting-edge banking services in the digital era.

Jan 2020 – Jan 2021 · 1 yr · Hyderabad, Telangana, India

• As a UX strategist & lead, I was working with the ACTO team to reimagine the digital product.
• ACTO is a commercialization Cloud that helps life sciences companies effectively communicate their clinical evidence story, increase sales, and gather powerful field intelligence.
• ACTO's technology is the only unified cloud platform designed for life sciences that delivers field effectiveness and powerful data insights by combining micro-learning, sales enablement, video coaching, and live events in a single, engaging app.

Jan 2019 – Feb 2021 · 2 yrs 1 mo · Hyderabad Area, India

• As a part of UXG, I worked on new-age digital products for various clients associated with ValueLabs.
• I enjoy mapping the complex systems, processes, and relationships of products & people. Through apt design research, process and interactions, I ensure that the product experience is top notch.
• I was also involved in connecting the pure business and design facets of an organization and assist in the cumulative growth through design strategy and story-telling.

Jun 2018 – Nov 2018 · 5 mos · Mumbai Area, India

• Graduation Degree Project for Final Semester at NID.
• This project was undertaken to decipher and elevate its fragrance experience for the brand Axe. I worked on decoding the evolving needs in fragrance interactions with human emotions and extrapolated design strategies to elevate the consumer experience by tweaking behavioral aspects.
• Graduation Degree Project for Final Semester at NID during my Master's Degree.
• Majoring in Strategic Design Management.
• I spent 6 months with the Deodorant R&D Wing of HUL India and worked on how the Axe Effect that we know could be the "NEW" Axe Effect, that touches the consumers not just with its fragrance and image, but beyond it.

May 2017 – Jun 2017 · 1 mo · Bhubaneshwar Area, India

• Design Strategist at Boyanika
• Hailing from the design background, I took a self initiative to understand the root issues faced by the Sambalpuri Ikkat weavers in Western Odisha and to come up with design interventions collaborating with Boyanika for a seamless transaction of thought, work and support between the Government body & textile weavers.

Jul 2015 – Jun 2016 · 11 mos · Mumbai

• As the Senior Executive, Visual Merchandising for BigBazaar in Easter India Zone, I was the Creative Stylist for Fashion @BigBazaar.
• I was involved in developing various Trend Stories for Windows & Internal Focal Points, aligning with Eastern Indian Market. I also managed Store-Opening Executions across Eastern Zone, covering 3 major projects in 2015-16.
• Eastern Zone for Future Group comprised of 79 Big Bazaars & 11 FBB Stores in 2015-16.

Aug 2014 – Dec 2014 · 4 mos · New Delhi Area, India

• Editorial Intern at Travel Secrets Magazine
• I worked on articles and stories, out of which 2 got published, on Heritage & Wildlife Travel in remote India.
• I also worked on many short travel snippets, food-drinks-ambiance reviews & blog-posts for the offline as well as the online medium.

May 2014 – Jul 2014 · 2 mos · Bangalore

• Developed Mens Utility Wear for all Weathers
• Developed Prints for Casual Mens Shirts
• Print Designs accepted and appeared across stores in India.