Ashika Singh

Head of Design

Gurgaon, Haryana, India8 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Expert in creating user-centered design experiences.
Proven track record in mentoring design teams.
Strong background in visual storytelling and branding.

Stackforce AI infers this person is a versatile visual and experience designer with expertise in healthcare and digital product design.

Contact

Skills

Core Skills

Experience DesignVisual DesignUi DesignUser-centered DesignUser Interface DesignGraphic Design

Other Skills

Branding & IdentityMentoringMobile Interface DesignPackaging DesignLogo DesignSketchingUser Experience Design (UED)

About

Hello! I’m Ashika - a visual and experience designer who believes great design should feel less like an interface and more like a conversation. I bring experience across products, SaaS platforms, healthcare, consultancies, and agencies - giving me a well-rounded perspective on solving problems across different contexts and scales. Beyond pixels and systems, I’m driven by the human touch in design. I enjoy crafting experiences that feel thoughtful, relatable, and quietly delightful. I bring this into my work through storytelling, illustration, and a strong sense of visual empathy :)

Experience

8 yrs 3 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 5 mos

Current Experience

Apollo 24|7

Principal Visual Designer

Dec 2024 – Present · 1 yr 5 mos · Gurugram, Haryana, India · Hybrid

Led the visual design system for Apollo 24/7, creating a consistent brand style and a scalable set of components, icons, and illustrations.
Led end-to-end design of the insurance hub, aligning business and user goals, improving plan discovery and decision clarity across multiple user journeys.
In app-experience, Ask Apollo branding, Riders app branding
Mentored designers, led design reviews, set design direction

Experience DesignVisual DesignBranding & IdentityMentoring

Thoughtworks

Visual Design Consultant

Aug 2021 – Mar 2024 · 2 yrs 7 mos · Bengaluru, Karnataka, India

Led UI/UX efforts for the PEXA remortgage platform, establishing the brand's entire UI identity and visual asset library.
Designed intuitive dashboards, documented design decisions.
Established comprehensive visual patterns and illustrations as foundations for design systems.

UI designUser-centered DesignVisual DesignExperience Design

Cars24

Senior Product Designer

Jan 2021 – Aug 2021 · 7 mos · Gurugram, Haryana, India

I worked on defining new visual language for Cars24. Worked for visit checklist for self inspection for test drive users. Worked on Cars24 internal app for workshop employees for inspection.

User Interface DesignVisual DesignMobile Interface DesignExperience Design

Tata 1mg

Senior Visual Designer

Aug 2018 – Dec 2020 · 2 yrs 4 mos · Gurugram, Haryana, India

I was involved in developing white-label packaging designs for 1mg medications, such as delivery boxes and bags. Additionally, I created prescription stickers for medication tracking and a reminder toolkit. I also handled UI and visual design for various landing pages and web pages. Research on banner and mailer usage across the 1mg platform was conducted by me, leading to the production of guide templates for each category to support the marketing team. I established the illustration and icon style for 1mg and collaborated with colleagues on developing a Design Language System (DLS).

UI designGraphic DesignVisual DesignExperience DesignPackaging Design

Samsung electronics

Senior Designer

Jul 2017 – Aug 2018 · 1 yr 1 mo · Bengaluru Area, India

I led the end-to-end project of designing the Group Share application and Group Share feature in Samsung Social Camera (enabling instant photo sharing without data usage) from conceptualisation to commercialisation.
Conducted user research and designed the Portrait Dolly and Portrait Backdrop features of the new 16+5MP Dual rear camera on Samsung Galaxy J8 device.
Participated in multiple design sprints for ideation, strategic thinking, and concept building.
Established visual design and GUI guidelines for these initiatives.
Worked on stickers and poster design for internal samsung event.

Logo DesignExperience Design

Tata institute of social sciences

Visual Designer

May 2016 – Jun 2016 · 1 mo · Mumbai Metropolitan Region

Responsible for brainstorming and structuring the digital game design for Communicative English language learning for students of Rajasthan and Mizoram. Made Illustrations and have set guidlines for the same.

Logo DesignExperience Design

Ethinos digital marketing

Graphic Designer

Nov 2014 – Feb 2015 · 3 mos · Mumbai Metropolitan Region

Worked as an Illustrator, Visualizer, Graphic Designer. Created infographics, illustrations and graphics for clients like Binge(food app), SBI In Touch, Intuit. Responsible for making graphics and illustrations for a book called ‘The Duplicate’ published by Hachette publications.

Logo DesignExperience Design