Jan 2021 – Oct 2023 · 2 yrs 9 mos · Auburn Hills, MI, United States

• Reports to Stellantis CEO, member of Stellantis Executive Committee
• leads Jeep globally, sets and executes short, mid & long term vision and strategy for the brand & the product portfolio / services – In charge of Jeep P&L
• responsible for the planning and execution of products, platforms, technologies, powertrains and new energies - coordination with all functions including R&D, Design, Cost Management, Purchasing, manufacturing, Quality
• leads all commercial levers for strategy & execution : Marketing, Sales, Distribution, Service, customer experience
• sales volume 1.2+ Million; 5% global SUV market share
• manages Brand globally in coordination with 6 Regions and 10 plants
• Achievements 2019 - 2023 :
• Strong contributor to Stellantis financials- significant improvement of Jeep margins and total profitability through cost improvement, complexity reduction, improved revenues (mix and pricing power)
• Big boost of brand image through developing and launching “4xe, the new 4x4”– the Jeep brand’s answer to electrification. 4xe propelled Jeep to achieve #1 & #2 best-selling PHEV in NA since the launch of Wrangler & Grand Cherokee
• Successful expansion into new segments, pickup (Gladiator), premium flagship (Grand Wagoneer), launched BEV offensive starting with the Jeep Avenger in Europe – 2023 Car of the Year - , led the industry with the development of off-road autonomous driving, and started the development and launch of two global EV’s – Wagoneer S and Jeep Recon (sales launch in 2024)
• Bold Marketing & social media connecting with Jeep Community
• Major improvements in Quality : from bottom position to above Industry Average for product quality, sales & after-sales
• Industry recognition (Details in "Awards" section below)
• Automotive News 2022 “All Star Brand Executive” Dec 2022
• Ranked twice in The Top 50 MotorTrend Power List : “The Global Auto Industry’s biggest Movers & Shakers” : 7th in 2023 , 13th in 2022

May 2019 – Dec 2020 · 1 yr 7 mos · Auburn Hills, MI, United States

• Reports to FCA CEO, member of FCA Group Executive Council (05/19-12/20)

Jan 2019 – Apr 2019 · 3 mos

Nov 2017 – Dec 2018 · 1 yr 1 mo

• Leads Infiniti Strategy and Operations Globally. In charge of its P&L, sales, marketing, Communication, model line brand management, parts and service, product planning, customer quality and dealer network development functions. Coordinates with Engineering, Design,Purchasing, Manufacturing, Quality for all Infiniti-related topics

Jan 2016 – Oct 2017 · 1 yr 9 mos

• Leads the operations of the Nissan Division in both the U.S. and Canada ($55 Billion revenues), including all sales, marketing communications, model line brand management, parts and service, product planning, trucks and light commercial vehicles, customer quality and dealer network development functions.
• Officer at the Executive Management Committee North America and Board of Directors of Nissan North America.
• Achievements :
• Nissan fastest growing brand in US (2016)
• All time sales, share (8.1% in 2016 , +0.4pp vs 2015) and profit record
• Customer satisfaction index : CSI/SSI : achieved leadership over Toyota and Honda first time ever (JD Power)
• Regionalization= greater autonomy of the regions and integration of regional Dealer boards
• New marketing platform and agency consolidation for better integration and consistent messaging
• Successful integration of Star Wars partnership to maximize impact of new marketing platform / sales of Rogue to a record (became #1 crossover sold in the US first half of 2017)

Jan 2013 – Dec 2015 · 2 yrs 11 mos

• Responsible for both Nissan and Infiniti in Canada (> $ 4 Billion revenues) including: Sales & Marketing, Retail network, Product and Corporate Planning, Captive Sales Finance Company, Purchasing, Finance, IT, Legal, HR
• Turned around Nissan and Infiniti in Canada. Key Highlights :
• Reorganized company’s structure and built sustainable Canadian leadership team, setup governance and internal processes, rebuilt strong relationships with dealer network, implemented new powerful performance programs, completely renewed marketing strategies. Restructured product portfolio (revenues and cost) and distribution/Supply Chain
• Improved profit and sales results significantly to record level despite significant Foreign exchange headwinds
• Grew sales from 80k units (2012) to 130k (2015) : +60% in 3 years
• Nissan has been the fastest growing volume brand in Canada from mid-2013
• Grew market share from 4.8% (FY2012) to 6.8% (2015)

Apr 2010 – Jan 2013 · 2 yrs 9 mos

• Responsible for Nissan’s operations in Brazil including: Sales & Marketing, Product and Corporate Planning, Manufacturing, Purchasing, Engineering, Finance/IT, Legal, HR.
• Turned around Nissan in Brazil - Key Highlights.
• In two years :
• Improved market share from 0.8% in 2009 to a record share of 4% in March 2012
• Grew sales from 2,000 cars per month to more than 10,000 per month (11,700 in Dec’11)
• Demonstrated significant growth +56% in 2012; +88% growth in 2011; +43% in 2010
• Achieved the number one position among Asian brands in January 2012 (from last position in 2009)
• Grew from 13th position in carmaker market to 6th in January-April 2012
• Became the fastest growing brand in Brazil in 2011 and 2012
• Expanded the Distribution Network from 88 dealers in March 2010 to 150+ dealers in Dec 2012
• Shifted from loss making operations to a significant profit contributor within Nissan
• Achieved significant Product quality improvements from last to the top 2 markets in the Americas region
• Significant reorganization of teams and functions to improve efficiency and long-term growth
• Earned Advertiser of the Year in 2011 (#1 marketing publication in Brazil) in all categories
• Named most “Engaging Brand” in Automotive on Facebook Brazil – second in all categories (Source: Socialbakers)

Mar 2007 – Mar 2010 · 3 yrs

• Responsible for all facets of marketing, including : Marketing communications (advertising, media, Lead management, web, Lifestyle, Motorshows, events) ; Contest and Incentives ; Pricing and Model Line/product marketing for the Nissan brand.
• Highlights include:
• Restructured the marketing organization with the integration of all marketing levers to better support Brand building,
• purchase funnel, revenue generation/free cash-flow, cost management and share growth.
• Managed a team of 80+ (6 Directors)
• Spearheaded the complete restructuring of all advertising and media agencies working for Nissan in the U.S
• Responsible for managing all media agency partners, their scope of work and budget
• Managed the national and regional budgets for marketing communications and incentives
• Developed a cross-platform strategic Marketing/media package fully integrating media properties and creative content to ensure stronger and more impactful communication
• Over-achieved share growth and brand opinion targets (in 3 years, Share + 1.5 pp and favorable opinion +70%)
• Served as the key Sales & Marketing stakeholder for the budget and mid-term business plan
• Ensured consistency across the marketing platforms for each new model and for the portfolio of existing models
• Coordinated launch plans with other key stakeholders (Product Planning, Market Research, Finance, Corporate
• Communications, SCM, etc)
• Oversaw and ensured consistent reviews regarding optimization of the business. Recommended and drove implementation of corrective actions based on risks and opportunities
• Supervised training of the marketing talent and ensured continuous development of bench strength for the next generation of leadership

Jan 2006 – Jan 2007 · 1 yr · Paris, France

• Responsible for Sales Operations, Sales Planning, Reporting, Distribution, Network strategy, Fleet and Used cars in Europe. Team of 34 plus indirect reports in National Sales Companies and Importers.
• Highlights include:
• Developed short and mid-term Sales strategy at European level and ensured full deployment in the markets (30) to deliver volume and profit objectives. Sales volume in 2006 of 540k units
• Interacted with regional Business Units and Importers to identify performance risks and opportunities, developed and
• followed-up with improvements and corrective actions
• Developed and deployed sales operations processes and methods to strengthen performance and accountability
• Improved network performance in Europe through defining the strategy for Fewer, Bigger, Better dealers - Budget €100 Mil
• Defined and Implemented pan-European minimum Selectivity Criteria including Visual Identity, deployed common e-Business Management and dealer performance management tools in all key markets early 2007
• Developed a standardized fleet (Core, leasing, Rentals) and Used car strategy for Nissan Europe

Jan 2004 – Jan 2006 · 2 yrs · Paris, France

• Responsible for product line performance : volume, market share, profit, image.
• Highlights include:
• Developed the marketing strategy of the 4x4/SUV range in Europe (Murano, Pathfinder, Navara/Frontier , X-Trail, Patrol,
• Pickup, Terrano) from contract to end of the model life
• Responsible for the product range definition (specifications, line-up, etc.), positioning (pricing, customer target, etc.), media strategy and variable marketing expenses (customer offers, etc.)
• Coordinated/supported deployment of marketing strategy for all European markets (30 Sales Companies)
• Ensured consistency of marketing plan in NSCs (National Sales Companies) to support volume and profit achievement of model line as well as an improvement of purchase funnel indicators
• Responsible for the budget and mid-term plan for the SUV/4x4 line-up
• Lead reviews with NSCs to optimize business case, recommend corrective actions, if required
• Successfully managed the launch of three core products in 2005: Murano, Pathfinder and Navara
• Initiated and lead the development and implementation in Europe of X-Trail recovery plans in 2005
• Leader of a cross-functional project : definition of the Product Launch Process (from Concept to Lifecycle)

Jan 2002 – Jan 2004 · 2 yrs · Paris, France

• Responsible for Sales (Passenger Cars, 4x4, Commercial vehicles and Trucks) in 9 National Sales Companies (NSCs) : France, Spain, Belgium, Turkey, Israel and French Oversea territories.
• Highlights include:
• Managed and coordinated all business aspects for the aforementioned markets at the Nissan Europe level: sales and profit budget achievement, allocation of vehicles, sales processes and policies, stock management, contracts, etc
• Negotiated and established the budget and three-year plan with Independent NSCs and (7) Importers including sales
• volume, profit, pricing, incentives
• Instilled detailed reviews, follow-up and coaching to optimize results and achieve the business plan
• Served as an active leader of a cross-functional working group pertaining to “Customer Order tracking”

Jan 1999 – Jan 2002 · 3 yrs · Montvale, NJ, USA

• Responsible for Product Planning/marketing for the U.S. market (SUVs and cross-overs).
• Highlights include:
• Worked directly with DaimlerBenz AG (Product Management, Development, R&D and Design) in the development of the M-Class successor (ML and GL), light truck cross-over (R) and A-Class successor, including vehicle concept and configuration, design orientations, product content, pricing, volume and strategy Planning
• Managed in-depth analysis of commercial vehicle potential for Mercedes-Benz in the U.S. and more specifically for the
• V-Class successor and a potential pick-up
• Managed life-cycle for M-Class and launch for G-Class including:
• Price and product positioning, customer targets, market potential, and sales forecasts
• Product actions, Special editions, high performance AMG versions
• In charge of the interface with DaimlerChrysler AG and the plants in the U.S. and Austria
• Coordinated product-related activities with other MBUSA departments (Sales, Volume Planning, Marketing and Corporate Communication, Engineering, Legal, Finance/Control, Parts & Service)

Jan 1996 – Jan 1999 · 3 yrs

• Responsible for improving brand image and setting a premium positioning strategy while improving sales.
• Highlights include:
• Coordinated and managed the launch of five core products (Freelander, new Discovery, Rover 200 and 400, MGF) in all
• aspects of the business including Marketing, Sales, Service, PR and Finance
• Developed a complete and efficient launch package and defined and implemented the Marketing plans (budget: $20 million) and set the product line-up: specifications, mix, pricing, Limited Editions, co-branding and sponsorship activities
• Managed and improved a successful new customer loyalty program for Land Rover vehicles (Land Rover Experience).
• Set marketing actions for the dealer network: promotional activities, incentive programs, launch packs, salesmen guidelines
• Responsible for Sales and Production Planning
• Managed Marketing literature and Research and provided direction for Communications and Advertising activities, Direct
• Marketing, Merchandising and Internet site

Jan 1992 – Jan 1996 · 4 yrs