Rohit Raj — CEO

At BB Ki Vines Productions, we’re building one of India’s most exciting creator-led studios, telling stories that blend emotion, scale, and originality. From Dhindora on YouTube, Taaza Khabar and its record-breaking second season on JioHotstar to Rafta Rafta on Amazon MX Player and Takeshi’s Castle India on Amazon Prime Video, our journey has been about redefining what creator-driven entertainment can achieve. The next chapter is even more exciting. Dhindora 2 is in the making. We’re now exploring micro-dramas and non-fiction formats like Thugesh VS The World for JioHotstar as we bring the creator economy closer to traditional film and television industries. Our goal is to combine scale and storytelling depth to empower the next generation of creators. Parallelly, I’ve expanded into building brands and IPs that bridge entertainment and entrepreneurship. As co-founder of Sarkar, with Bhuvan Bam, we’re reimagining how storytelling can drive lifestyle branding. Within our larger creative ecosystem, we’ve also made strategic investments in D2C and creator-economy ventures like Peppy, and our investments in Icon Bags, Stage App, HYPD, and Deciml. The big dream now is to create for the big screen, to tell stories that not only entertain but leave a lasting cultural imprint. That’s the next frontier for us. Before this chapter began, my entrepreneurial journey started with Artist Aadmi, a platform built to discover and represent new musical talent. Over the years, I’ve had the privilege of working with artists like India’s first folk beatboxer Divyansh Kacholia, winner of India's Got Talent 2022, and Dubai-based YouTuber Knox Artiste. It all began in 2012 when I founded an event management company that brought joy to over 500,000 people through college festivals, weddings, corporate events, and club gigs. Those early experiences taught me the craft of creating impact through experiences, lessons that shaped everything I do today. My belief remains unchanged: creators are the new studios, and India is just getting started. Always open to conversations that challenge the status quo and collaborations that spark something new. Let’s connect.

Stackforce AI infers this person is a leader in the Entertainment and Creator Economy sectors.

Location: Mumbai, Maharashtra, India

Experience: 12 yrs 6 mos