Dec 2022 – Dec 2023 · 1 yr · Remote

• Strategic Campaign Development:
• Develop and execute comprehensive marketing strategies for engagement and retention
• Topical Event Marketing:
• Capitalize on topical events, including holidays, festivals, and trending topics, to create timely and relevant marketing campaigns that resonate with our audience
• Emerging Trends:
• Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and growth
• Content Marketing:
• Spearheading marketing efforts for in-app Intellectual Properties (IPs), creating buzz and engagement around unique features, challenges, and events within the app
• Audience Segmentation:
• Identify and analyze target demographics to create tailored campaigns that resonate with different user segments (South vs North Markets)
• Influencer Collaborations:
• Collaborate with influencers to amplify the app's presence and reach among the desired audience
• Cross-functional Collaboration:
• Work closely with product, content category, and creator teams to align marketing efforts with the overall business goals and user experience
• Brand Development:
• Establish and maintain a strong brand presence by developing and enforcing brand guidelines and ensuring consistent messaging across all marketing channels
• Emerging Trends:
• Stay abreast of industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and growth

Aug 2021 – Dec 2022 · 1 yr 4 mos · Remote

• Platform-Native Storytelling
• Built content with platform DNA in mind — optimizing for scroll behavior, audio trends, visual language, and micro-moments that drive engagement in seconds.
• Creator-Led Content Innovation
• Turned creators into co-strategists — tapping into their unique voice and audience data to co-create content that felt organic, trend-first, and high-performing.
• Format Experimentation
• Pushed the boundaries of content by testing new formats — vertical mini-series, swipeable storytelling, live drops, meme integrations — and scaling what clicked.
• Editorial Thinking
• Applied newsroom thinking to the content calendar — creating topical, time-sensitive pieces that rode culture waves while reinforcing brand identity.
• Community-First Content
• Designed content with the audience in mind — from comments to shares, every piece aimed to spark conversation, build belonging, and drive repeat engagement.
• Data-Driven Creative Decisions
• Used real-time analytics and watch-through data not just to measure success — but to feed the next idea, shape hooks, refine formats, and increase performance velocity.
• Content Supply Management
• Balanced evergreen content with agile, trend-based production to ensure a consistent and relevant content flow across categories.
• Building Content IPs
• Created original content IPs that stood out in a saturated market — from snackable series to themed drops — designed to build loyal viewership and expand Moj’s cultural footprint.

Jan 2021 – Jul 2021 · 6 mos · Remote

• Influencer Strategy:
• Develop and implement influencer marketing strategies that align with brand objectives, ensuring that campaigns resonate with the target audience
• Influencer Identification:
• Identify and recruit influencers who align with the brand's values, target demographics, and goals, building long-term relationships with key partners
• Campaign Execution:
• Plan, execute, and manage influencer marketing campaigns from concept to completion, including content creation, posting schedules, and performance tracking
• Content Collaboration:
• Collaborate with influencers to create engaging and authentic content that highlights the brand's products or services
• Relationship Management:
• Maintain strong relationships with influencers, ensuring they are aligned with brand messaging and objectives throughout the partnership

May 2018 – May 2020 · 2 yrs · Pune, Maharashtra, India

• Wrote humour columns under the name "DIG-GIN'IT"
• Wrote columns around the central theme of "the influence of digital life on society"
• Published more than 50 columns in 2 years

Mar 2015 – Jan 2021 · 5 yrs 10 mos · Pune, Maharashtra, India · Remote

• Created humorous, funny content for various online platforms

Nov 2013 – Feb 2015 · 1 yr 3 mos · Pune/Pimpri-Chinchwad Area

• Managed marketing & corporate communication activities for all locations
• Supervised branding related activities for recruitment and event purposes
• Managed social media channels for the company and generated content for adverts
• Collaborated with creative and content team on idea generation, branding, and advertising
• Managed internal communication team and created departmental e-mailers, newsletters, and video content
• Created presentation reports for the Marketing team's performance
• Lead online reputation management for the brand
• Created content for social media, website, thought leadership articles

Apr 2012 – Jun 2012 · 2 mos · Mumbai, Maharashtra, India

• Involved in quantitative marketing research activities
• Helped in the analysis of IRS data
• Worked on the "Brand Endorser" project to determine the right celebrity fit for a brand

Nov 2010 – May 2011 · 6 mos · Pune/Pimpri-Chinchwad Area

• Software Developer - Data warehousing and Business Intelligence domain

Aug 2007 – Apr 2010 · 2 yrs 8 mos · Bangalore/UK

• Software Developer - Data warehousing and Business Intelligence domain