Joan Alfonso

CEO

Barcelona, Catalonia, Spain12 yrs 3 mos experience

Highly StableAI Enabled

Key Highlights

Led AI-driven product initiatives for SaaS growth.
Achieved €3M+ revenue and 3× conversion rates.
Scaled product teams from 0 to 7 in record time.

Stackforce AI infers this person is a SaaS and Fintech product leader with a strong focus on AI-driven solutions.

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Skills

Core Skills

Product LeadershipProduct StrategyProduct ManagementStrategic LeadershipOperations Management

Other Skills

AIProduct DevelopmentCommunicationProduct DesignAI/MLUser Experience (UX)Project ManagementBusiness StrategySAPABAPProduct VisionProduct OperationsProduct LaunchProduct MarketingBusiness Development

About

Head of Product driving AI-powered SaaS growth. 12+ years from strategy and operations consulting to leading and scaling product teams. Passionate about turning ideas into impactful, data-driven products.

Experience

12 yrs 3 mos

Total Experience

3 yrs 3 mos

Average Tenure

2 yrs 4 mos

Current Experience

Smeetz

Head of Product

Jan 2024 – Present · 2 yrs 4 mos · Remote

I lead the Product organisation at Smeetz, building an AI-powered unified commerce platform for the leisure industry; aligning strategy, delivery, and GTM.
Scaling the team 0→7 (and growing): defined org and roles, strengthening cross-functional collaboration and innovation.
Driving an AI-first culture company-wide: rolled out n8n automations, custom GPTs, ran vibe-coding sessions and rapid AI prototyping, and shipped AI-powered booking services that improved efficiency and conversion.
Modernising the platform: we are delivering a scalable architecture for the next growth stage; formalised roadmap and backlog prioritisation, documentation standards, release management, and stakeholder communications.

Product LeadershipStrategic LeadershipProduct Strategy

Strands

Senior Product Manager

Feb 2020 – Jan 2024 · 3 yrs 11 mos · Barcelona, Catalonia, Spain · Hybrid

As a Senior Product Manager I built a no-code banking engagement platform, unifying data insights, dashboards, and AI/ML personalization for financial institutions.
Built a no-code banking engagement platform from 0→1, enabling financial institutions to deliver data-driven insights, dashboards, and AI/ML-powered personalization.
Drove €3M+ revenue, +20 NPS points, and 3× conversion rates.
Owned the full SDLC from discovery to post-launch optimization.
Delivered ML models for transaction categorization and cash-flow predictions.

CommunicationProduct DesignProduct ManagementProduct Strategy

Metyis

Senior Strategy Consultant

Jan 2017 – Feb 2020 · 3 yrs 1 mo · Greater Barcelona Metropolitan Area · On-site

Global strategy, analytics and execution firm.
Delivered high-impact projects in financial services, retail, and partnerships.
Launched two financing products in Portugal for a top Spanish bank with major retail partners.
Led cross-company project coordination (60+ people, 5 companies) and managed a team of 3 analysts.
Opened the bank’s branch operations in Portugal and shaped product roadmaps, launch strategies, and acquisition plans.
Advised CXOs on strategic decisions and supported JV negotiations between a bank and a top grocery chain.

CommunicationStrategic Leadership

Minsait

Strategy & Operations Analyst

Jan 2014 – Dec 2016 · 2 yrs 11 mos · Greater Barcelona Metropolitan Area

Delivered efficiency, compliance, and strategic projects for top-3 Spanish banks.
Led process optimization initiatives reducing FTEs, operational risk losses, and costs.
Managed PMO for anti-money laundering reforms: coordinated 2,000+ tasks across 20+ departments and subsidiaries.
Supported strategy & operations proposals for industrial and financial clients.
Skilled in business modelling, operations efficiency, and data-driven decision-making.

CommunicationOperations Management

Ntt data

Product internship

May 2013 – Dec 2013 · 7 mos · Greater Barcelona Metropolitan Area

esigned and developed a quality control tool for team projects within a SAP environment.
Conducted functional and technical analysis to shape product requirements.
Built core features in ABAP, turning the concept into a working solution as part of my final degree project.
Gained hands-on experience across the full product lifecycle, from ideation to deployment.