Narayana Murthy — CTO

I am a Principal Architect specializing in Adobe Experience Cloud and Real-Time Customer Engagement platforms, with deep hands-on expertise in Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Adobe Target, and Adobe Web & Mobile SDKs. With over a decade of experience in large-scale digital transformation programs, I lead the architecture, design, and delivery of real-time, omnichannel personalization platforms for global enterprises across banking, payments, fintech, telecom, and retail. What I Do Best: Architect real-time, event-driven customer journeys using AJO & RTCDP Design identity resolution, consent, and profile unification at enterprise scale Lead mobile & web personalization using Adobe Web SDK, iOS & Android SDK Deliver Next-Best-Action, Offer Decisioning & AI-driven personalization Enable behavioral analytics & attribution using CJA Modernize legacy martech stacks into AEP-native architectureWhat Sets Me Apart: Rare combination of hands-on engineering + enterprise architecture Deep expertise in identity stitching, ECID reset, authenticated/unauth flows Strong background in real-time ingestion, streaming segmentation, and journey orchestration Proven ability to bridge business strategy with platform execution Passionate about innovation, accelerators, test automation & reusable frameworks Leadership & Impact: Lead multi-region enterprise implementations Mentor architects and engineers across Experience Cloud Drive solution accelerators, AI-led automation & future-ready architectures Trusted advisor to executives, product owners & engineering leaders I thrive at the intersection of technology, data, and customer experience, helping organizations unlock real-time personalization, measurable business impact, and scalable digital foundations.

Stackforce AI infers this person is a MarTech architect specializing in real-time customer engagement and personalization solutions.

Location: Bengaluru, Karnataka, India

Experience: 21 yrs 6 mos

Skills

Adobe Experience Platform (aep)
Real-time Customer Engagement
Omni-channel Journey Orchestration

Career Highlights

Expert in architecting real-time customer journeys.
Proven track record in digital transformation across industries.
Strong leadership in AI-driven personalization initiatives.

Work Experience

Adobe

Principal Architect (12 yrs 11 mos)

[24]7 inc

Business Analyst - [24]7 Innovation Labs (8 yrs 7 mos)

Education

BCA at Acharya Patashala College

Diploma in Electronics and Telecomunications at Acharya PataShala

Schooling at A V Education Society

Narayana Murthy

CTO

Bengaluru, Karnataka, India21 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in architecting real-time customer journeys.
Proven track record in digital transformation across industries.
Strong leadership in AI-driven personalization initiatives.

Stackforce AI infers this person is a MarTech architect specializing in real-time customer engagement and personalization solutions.

Contact

Skills

Core Skills

Adobe Experience Platform (aep)Real-time Customer EngagementOmni-channel Journey Orchestration

Other Skills

Adobe Journey Optimizer (AJO)Real-Time CDP (RTCDP)Customer Journey Analytics (CJA)Adobe TargetAdobe Mobile SDK (iOS & Android)Event-drivenAI-powered automationNext-Best-ActionOffer DecisioningDigital Transformation ArchitectureOffer Decisioning & PersonalizationIdentity Resolution & ECID ManagementAI-Driven Marketing AutomationConsent & Privacy ArchitectureAdobe Web SDK

About

Experience

21 yrs 6 mos

Total Experience

10 yrs 9 mos

Average Tenure

12 yrs 11 mos

Current Experience

Adobe

Principal Architect

Jul 2013 – Present · 12 yrs 11 mos · Bengaluru

Principal Architect – Adobe Experience Cloud | Real-Time Personalization & Journey Orchestration
Adobe Consulting / Customer Solutions | Bengaluru
Lead enterprise architecture for AEP, AJO, RTCDP, CJA, Adobe Target
Design and scale real-time customer engagement ecosystems
Architect mobile & web SDK instrumentation for iOS, Android & Web
Implement real-time segmentation, profile unification & consent management
Deliver Next-Best-Action & Offer Decisioning frameworks
Drive AI-powered automation & test accelerator initiatives
Lead cross-cloud implementations integrating CRM, Marketing & Analytics
Act as technical advisor to CXOs, marketing leaders & engineering teams

Adobe Experience Platform (AEP)Adobe Journey Optimizer (AJO)Real-Time CDP (RTCDP)Customer Journey Analytics (CJA)Adobe TargetAdobe Mobile SDK (iOS & Android)+5

[24]7 inc

Business Analyst - [24]7 Innovation Labs

Nov 2004 – Jun 2013 · 8 yrs 7 mos · Bengaluru Area, India

Perform Data Audits of prospective client’s to identify Business problems & solutions.
> Process recent 3 months client data (Chat Transcript, Web Analytics data, Voice call recordings, Email, Mobile apps & IVR data) into [24]7 servers & build MySQL databases & conduct manual tagging exercises for better segmentation of given data and build text mining models for contact reason categorization, customer resolution quantification & self-serve opportunity estimation and compute structured & unstructured metrics for support channel performance analysis.
> Conduct metric driven analysis like identifying customer leakages in sales funnel & improve throughput at each stage either by reducing the steps or providing alternative support channels through provisions for agent interactions to eventually improve sales conversions, also understand customer reasons for support contact & categorize into customer requested agent to perform Action/ Info to quantify self-serve opportunities & compute overall ratio of repeat contacts to distinguish no. of callers & no. of calls, review break up of repeat contact callback time frames & repeat intents same or new to help estimate current FCR rate, understand out of scope volumes on existing support queue routing, transfer reasons, average handle time, customer surveys analysis to identify channel specific problems and recommend simple solutions to reduce customer efforts to improve customer experience & also reduce client service costs by identifying Web / IVR / Mobile self-serve opportunities to eliminate agent transactions.