Jan 2022 – Jul 2024 · 2 yrs 6 mos · Gurugram, Haryana, India

• Led the relaunch and scale-up of Zomato Gold as a unified membership across delivery and dining.
• Scaled Zomato Gold to one of India’s largest subscription products. Refined its customer targeting, pricing tiers, value propositions, and UX design flows tailored to high-frequency users.
• Launched DC packs - new mini-subscriptions model that balanced simplicity, user value, and revenue outcomes.
• Scaled and managed teams across product, partnerships, marketing, growth, and customer experience.

Feb 2020 – Dec 2021 · 1 yr 10 mos · Gurugram, Haryana, India

• Led product for Zomato’s dining-out and subscription stack during the pandemic, adapting to a rapidly changing user and merchant landscape. Launched Contactless Dining across India, Australia, New Zealand, Philippines, UAE, and Portugal — managing regional nuances and execution with global teams.
• Focused on user and merchant value, retention, and differentiated offerings in dining experiences.
• Collaborated with product, ops, partnerships, and marketing, contributing to both UX design and GTM alignment.

May 2018 – Jan 2020 · 1 yr 8 mos · Gurugram, Haryana, India

• Redesigned Zomato’s discovery experience to make food search faster, richer, and more intuitive. Led the revamp of the search stack — launched Guided Search, Dish Search, Trends Feed.

Aug 2016 – Apr 2018 · 1 yr 8 mos · Gurugram, Haryana, India

• Worked closely with the founding team on problems across routing, pricing, and growth.
• Built a demand-responsive scheduling engine for optimising route frequency and density.
• Developed logic for priority booking and surge pricing, balancing utilisation and user experience.
• Scaled super-routes based on repeat behaviour and demand clustering.
• Created dashboards, visualisations, and early product mocks to guide planning, ops, and rider communication strategies.
• Won the company-wide hackathon with a prototype for a platform that enabled shuttle-based transport for events and gatherings.

Jun 2015 – Jul 2016 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Built and launched Cookwise, a home-cook booking platform that aimed to simplify everyday meals.
• Designed the entire product experience - from user and cook flows to partner onboarding and internal tools.
• Developed the backend architecture using Meteor and MongoDB, and shipped multiple iterations based on live feedback.
• Created wireframes, high-fidelity mocks, and frontend prototypes to test and evolve UX rapidly.
• Raised a friends-and-family round to support early growth and experimentation.

May 2012 – May 2015 · 3 yrs · Bengaluru, Karnataka, India · On-site

• Worked with public agencies and city governments to improve urban transport systems in India.
• Consulted BMTC on optimising Bengaluru’s bus services, focusing on network design, fleet planning, and commuter experience. Contributed to the DPR of the proposed BRT system.
• Contributed to projects in Delhi, Mumbai, Indore, Chandigarh, and Goa, supporting BRT planning, public bike sharing, and last-mile access.
• Designed data visualisations and geospatial maps to communicate commuter patterns and policy recommendations.
• Collaborated with city officials, transport engineers, and international stakeholders on implementation and pilot programs.