Mar 2025 – May 2026 · 1 yr 2 mos · Bengaluru · Hybrid

• Scaled Paytm's non-endemic advertising business by building and monetising high-intent ad inventory across Post-Transaction, Homepage, App Open, and other utility-critical user journeys, serving 5Bn+ monthly ad impressions
• Led programmatic monetisation strategy by integrating SSP/DSP demand partners, increasing fill rates by 30% and driving ₹50Cr+ incremental annual revenue through ad mediation and demand optimisation
• Owned ad format strategy, including dynamic and rich-media creatives, improving ad engagement by 50+ bps while maintaining strong user experience guardrails
• Established monetisation platform foundations including demand ranking, latency budgets, quality controls, and fail-safe mechanisms across rich-media and programmatic advertising systems

Jan 2023 – Feb 2025 · 2 yrs 1 mo

• Owned Discovery, Compliance, and Brand OMS platform, shaping how users discover products and how large sellers and brands scale on the marketplace.
• Led intent-driven discovery and differentiated shopping propositions (Mall, Gold, TrendZ) - Conversion +3% at scale
• Built async OMS integrations for brands (HUL, Pantaloons, boAt, etc.), enabling omni-channel and cross-warehouse fulfilment across multiple OMS providers - Brand NMV +10 pp
• Built seller platforms across trust, compliance, and quality at marketplace scale - Non-compliant view share reduced by ~99%

Apr 2021 – Dec 2022 · 1 yr 8 mos

• Owned seller growth platform spanning cataloging, listing throughput, and supply efficiency.
• Scaled supply throughput from ~50k → ~400k listings/day while reducing cost per listing by ~90%
• Built mobile-first cataloging, unlocking growth from non-GST sellers - +100k listings/ day
• Reduced listing go-live time from hours to minutes and increased listings per seller
• Simplified catalog creation via visual taxonomy auto-population and duplicate image matching, cutting time per listing by 70%

Apr 2020 – Mar 2021 · 11 mos

• Worked on foundational seller and marketplace systems across quality, inventory, communications, and fulfilment experience
• Built ML-driven quality checks for images and text (blur, watermark, crop, profanity), reducing manual QC and improving listing quality
• Improved inventory visibility and replenishment flows, shaping seller behaviour toward better availability and lower fulfilment-related returns
• Centralised seller communications via Clevertap across app, web, email, and SMS, improving reach and consistency

May 2019 – Apr 2020 · 11 mos · Bengaluru, Karnataka, India · On-site

• Built analytical frameworks to monitor financial health and drive strategic decisions across revenue and cost levers. Worked on LTV/CAC analysis to enable ROI-driven marketing investments.

Oct 2017 – May 2019 · 1 yr 7 mos · Pune, Maharashtra, India · On-site

• Worked on data-driven analytics and consulting engagements for US pharma clients, spanning sales force sizing, targeting, incentive compensation, and Rx/Dx performance analytics.