Jun 2023 – Jun 2025 · 2 yrs · Bengaluru, Karnataka, India

• Meesho Grocery - Home & Kitchen Needs
• Led end-to-end growth of Home & Kitchen category, scaling it from scratch to contribute ~10% of platform GMV with 22% gross margin
• Spearheaded selection strategy & pricing optimization to ensure competitive assortment aligned with market demand
• Strengthened supplier relationships to enhance pricing benefits & stock availability, reducing out-of-stock below 7%
• Managed a team of 6 KAMs, driving efficient order management and better buyer relations
• Implemented Marketplace Model transition (Oct 2024) enabling multi-supplier access to ensure Next Day Delivery and improve pricing efficiency
• Meesho Core Business: Suits & Dress Materials
• Owned P&L of a ₹250M NMV/month category leading a team of 15+ BDs and KAMs
• Achieved 90-95% of monthly NMV targets through strategic pricing and merchandising
• Implemented merchandising experiments for key product lines, resulting in improved conversion rates
• Managed Gold program for high-ASP products, onboarding 1200+ merchandised products

Feb 2022 – May 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Led acquisition, activation, and retention strategy for agency-onboarded sellers, working closely with cross-functional teams (F&E, SX Team, Cataloging, BizFin, Product, Tech)
• Optimized agency performance by strategically maintaining seller mix across categories and price ranges, with detailed dashboards tracking high and low AOV products
• Implemented an automated escalation system to efficiently resolve agency issues on a daily basis
• Reduced non-incremental (NI) seller percentage from ~5% to ~2% through enhanced fraud management processes and regular agency engagement
• Drove significant growth in sales participation from ~10% to ~47% within 3 months through structured agency tracking and accountability measures
• Managed end-to-end onboarding process for new agencies including training and comprehensive process ownership

May 2021 – Feb 2022 · 9 mos · Gurugram, Haryana, India

• Prepared an Industrial report on Indian Women Apparel Industry, Indian Footwear Retail, Indian Jewelry Retail, Indian Pharmacy Retail, Indian Wine Market, Indian Oil Industry - Responsible for market sizing, financial analysis, competitive landscape
• Responsible for preparing GTM Strategy for an International Bakery Premix Player, Conducted qualitative and quantitative primary research by building questionnaires, analyzing responses and presenting it to the management
• Identified total addressable market (TAM) of Indian luxury retail for a client for Luxury home décor segment - Market sizing, Price Segmentation, Competitive Landscape

Nov 2020 – Jan 2021 · 2 mos · Greater Ahmedabad Area

• Worked on the straregy, planning & execution for the B2B Agri Input platform - GrowOnline
• Handled tasks such as Category Management- Agri Inputs, Vendor Management, and General Management
• Identified strategically Important and cost effective Last mile delivery service providers across Gujarat and maintained a great relationship with them

Jun 2020 – Aug 2020 · 2 mos · Ahmedabad, Gujarat, India

• Constructed a database of 2700+ hotels, restaurants, and cafeteria of Ahmedabad form Zomato via data scrapping
• Studied Paneer Market by surveying 150+ owners, 100+ purchase managers, & 20+ chefs to carry out competitor analysis
• Analysed the consumption pattern and supply-chain within HoReCa segment for strategizing the target Paneer market
• Identified the challenges and gaps on 4 Ps, and set up new distributor network for HoReCa segment to increase the penetration

Oct 2019 – Nov 2019 · 1 mo · Dhemaji, Assam, India

• Conducted extensive surveys to study and analyse development parameters resulting in Village Development Report which captures a comprehensive picture of development status of village.
• Tried to find out commercial viability and social acceptance of pig producer company by surveying four major villages targeted by the institute for the livelihood intervention. 83% of the sample size (200+ Beneficiaries) accepted the proposal with the expectation of economic growth.

Aug 2019 – Apr 2021 · 1 yr 8 mos · Anand, Gujarat, India

Apr 2018 – Apr 2018 · 0 mo · Gandhi Nagar, Gujarat, India

• Awign provides internship opportunity in the market as good as possible.
• Introduced many enthusiastic candidates to the platform and got them to come on board
• Used social media platforms to reach out to people to create awareness
• Also, did all the possible promotions of the organisation by putting posters on prime locations, mass mailing, social media promotions etc.

Jan 2018 – Oct 2018 · 9 mos · Ahmedabad, Gujarat, India

• It was a Newly opened game zone in Ahmedabad handled by trinity entertainment.
• I was responsible to increase student awareness about the game zone and I successfully worked with the organisation for 10 months.

Jan 2018 – Mar 2018 · 2 mos · Gandhi Nagar, Gujarat, India

• BEcon, A unique 4 - Day conclave of eDC, IIT Delhi providing a complete package by combining business and entrepreneurship applications.
• I was able to generate the targeted lead by sending students for the event.
• I was the face of eDC, IIT Delhi as campus ambassadors in my campus to Increase the reach

Jul 2017 – Oct 2017 · 3 mos · Gandhi Nagar, Gujarat, India

• I took the ownership in creating and spreading the awareness about paytm cashless paytm solutions on my campus.

May 2017 – Jun 2017 · 1 mo

• The SmartTree aims at providing industry specific projects to the students.
• Successfully managed online quiz, also achieved the traget of getting particpants.
• Did all the possible promotions trough social media, putting posters on prime locations, mass mailing, etc.

Apr 2017 – Apr 2018 · 1 yr · Gandhi Nagar, Gujarat, India

• The Cultural Committee organises various big events and festivals all year round the academic calendar.
• As a Senior Member in Final year I was responsible for getting permissions of Institute premises and equipment need for each events, to encourage student committee to take part in events.

Apr 2017 – Apr 2018 · 1 yr · Gandhi Nagar, Gujarat, India

• I was one of the 4 core members of student body government, which aimed to build bridge between student community and administration.
• As a core member, I was responsible to represent student afairs to the Director,Dean students, Registrar, and the administration.

Apr 2017 – Apr 2018 · 1 yr · Gandhi Nagar, Gujarat, India

• Managed the finances of 8 committees and 22 clubs through out the year, which amounted about 15 Lakhs.
• Worked with all the Committees and clubs throughout the year to make sure they received their allocated amount on time.
• Managed the purchasing process of all sports and technical equipments.

Jun 2016 – Apr 2017 · 10 mos · Gandhi Nagar, Gujarat, India

• Led a team of 12 Annual Technical Festival committee members across different departments including PR, Social media marketing, Sponsorship, Event Management, and Hospitality.
• Headed the PR department and we were able to increase the footfall from 1000 of previous year to 2500, though it’s difficult to have events in every technical field being in niche institute we have only two branches both related to IT.

Aug 2015 – May 2016 · 9 mos · Gandhi Nagar, Gujarat, India

• As an anti-ragging committee member of 12 people we were responsible to be in touch with juniors in Particular Hostel Wings assigned to us.
• I was in constant touch of almost 40 juniors who were very curious and some of them were frightened as they were out of home for the 1st time.

Jun 2015 – Apr 2016 · 10 mos · Gandhi Nagar, Gujarat, India

• Was part of 6 member annual technical festival committee and the only junior I worked in two departments PR and Event Management majorly.
• Co headed the PR department with one seniors and we were able to get 1000 footfall which was almost null previous year.

Dec 2016 – Dec 2017 · 1 yr · Gandhinagar, Gujarat

• WiseL an EduTech start up focusing on personalized digital learning solutions that assists students and teachers.
• As Marketing lead, I was handling all on ground work related to client meetings, organising workshop, along with social media marketing campaigns on Facebook and Instagram.
• Also oversaw all operations, client meetings, start-up fairs (Received funding of 20 Lac from Gujarat Government), hiring interns and managing social media Facebook and Instagram.
• Organized full stack android development workshops in six colleges of Gujarat and got 500+Registrations in total.

Jun 2016 – Aug 2016 · 2 mos · Ahmedabad, Gujarat, India

• A Food discovery platform helping foodies to find the best food dishes in Ahmedabad and Gandhinagar.
• Worked on Social Media platforms of Hungrito, eg. Facebook, Twitter, Instagram
• Made strategies for campaigns of each platforms depending on the analytics we get from present data
• Worked on blog page that the company has created where original food content is being posted in accordance with the Social Media Strategy of the comapny.

Jun 2016 – Jul 2016 · 1 mo · DAIICT,Gandhinagar,Gujarat

• As an Uber Brand Ambassador, I embodied Uber’s identity, demeanor, and values.
• Key responsibility took as an Uber Brand Ambassador:
• Ensured smooth promotion of UBER during Inter and Intra Institutional events
• Patiently listened to students and solve their problems
• Used all source of marketing strategies of UBER by putting poster om prominent locations, mass mailing, and also social medial platforms like Facebook and Instagram

Dec 2015 – Dec 2015 · 0 mo · Himachal Pradesh, India

• Conducted survey in 7 villages and 100+ families through extensive field visits, on voting process of the Gram Panchayat election and women empowerment in the election.
• Delivered basic knowledge of technical equipment/tools and technology which helped them to run campaigns and day to day activities, which made the Project leader to be qualified to attend PRE-SAARC in Jan 2016.

Jan 2015 – Nov 2016 · 1 yr 10 mos · DA-IICT,Gandhinagar,Gujarat

• IEEE is known as a technical professional society. It can help you to teach event management with the professionals .
• Task needs to be handled as Executive committee Member:
• Manage the operations of the Branch to ensure that the best interests all the members are being met
• Delegate assignments to Branch committee members
• Advising Subunits (Technical/Affinity Groups) within the Branch on the proper procedures
• Convene the monthly meetings of the IEEE Branch Executive Committee