Jun 2023 – Oct 2023 · 4 mos · India

• Had a tryst with entrepreneurship by building a D2C instant beverage brand from scratch, transforming a family recipe into a market-ready product with two core SKUs: Aam Panna and Sattu.
• This fun, weekend adventure of managing sourcing, packaging, branding, and sales got us INR 30K in sales within the first 2 weeks. We scaled at ~18% WoW growth, generated ~INR 4.1L in lifetime revenue with ~24% margins.
• Most sales came from 5 pop-ups across commercial and residential complexes, followed by a convenient digital store presence with Swiggy Minis.
• Had a discontinue operations due to personal reasons in Oct 2023.
• Interesting learnings:
• 1. Consumers are serious about ingredients. Anything with sugar is a strict no, or at-least raises some eye-brows. Jaggery is still acceptable
• 2. Convenience is king. "Just add water" was our USP all the way
• 3. On-ground activations are still a great way to get authentic feedback

Mar 2021 – Jan 2022 · 10 mos

• PING was a community commerce platform that helped neighbors purchase directly and together from SMEs and D2C brands. We shut down our operations in January 2022 when the competition in the quick commerce space became fierce. We had raised $3.5m USD from Elevation Capital.
• I led sales, selection, and supply pan India to onboard SME brands to sell on our platform. We scaled to 500+ gated communities, increased our seller/partner count by 800%, and launched ops in 3 more cities within 6 months.

Jan 2020 – Jan 2024 · 4 yrs

• Operated as a freelance consultant and helped early-stage tech startups with Sales, BD, and GTM Strategy and Execution.
• Some recent projects:
• 1. GTM and Sales for a Performance marketing-oriented Influencer Marketing startup that is helping bring transparency to creator campaigns and their results.
• 2. D2C wellness company manufacturing and selling supplements. Worked on sales strategy, new packaging, content calendar, and third-party marketplace alliances to increase reach.
• 3. Startup for pet care supplements and accessories. Involved in sales planning, branding and partnership activities, and hiring.

Oct 2018 – Feb 2020 · 1 yr 4 mos · Gurugram, Haryana, India

• I consulted mostly with an organization's CXOs and sold office-space solutions to them in the Delhi NCR region. Sold more than 800 desks in 2019 accounting for more than $1.6 Million ARR.
• Other activities involved BD, representing the brand at various marketing events, and developing broker relationships with IPC and local players.

Aug 2017 – May 2018 · 9 mos

Feb 2016 – Sep 2016 · 7 mos

Mar 2015 – Feb 2016 · 11 mos

Aug 2014 – Feb 2015 · 6 mos

Nov 2013 – Jul 2014 · 8 mos

Jul 2013 – Oct 2013 · 3 mos

May 2012 – Jun 2013 · 1 yr 1 mo

Jun 2011 – Jul 2011 · 1 mo · Dubai

• Project on Foreign Exchange Trading Strategies- Developed a formula predicting exchange rates of major currencies of the world.

May 2010 – Jul 2010 · 2 mos · Greater Delhi Area