Vikram Kher

CEO

Gurgaon, Haryana, India27 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving growth strategies.
  • Extensive experience in E-commerce and Consumer Electronics.
  • Strong leadership in managing cross-functional teams.
Stackforce AI infers this person is a seasoned leader in E-commerce and Consumer Electronics with a strong focus on brand and category management.

Contact

Skills

Core Skills

Brand ManagementP&l OwnershipE-commerceCategory ManagementConsumer ElectronicsTeam LeadershipSales ManagementP&l ManagementTrade MarketingLoyalty Program Management

Other Skills

Marketing StrategyProduct DevelopmentBusiness PlanningCross functional team leadershipOmnichannel strategyPartnership managementVendor ManagementChannel SalesMarket PlanningProduct LaunchSalesProgram ManagementProject PlanningChannel PartnersAdvertising

About

Business leader with an experience in E-commerce, Offline Retail Sales & Distribution, Channel management, Trade marketing, and Brand management. • Blend of experience of Online & Offline industry ; leading large business in Startups & Established MNCs ; Sales & Marketing ; Managing Local & Global customers/stakeholders ; Leading India & Europe geography with MNCs, Startups & Indian companies like Paytm, Amazon, Philips, Castrol & Hindustan Petroleum • Experienced in P&L ownership and leading large categories like Mobiles, Appliances, Consumer Electronics & Automotive for E-commerce/Tech companies like Amazon & Paytm • Handled leadership roles in sales & marketing in multiple industries – E commerce, Consumer Electronics, Lighting, Automotive, Lubricants

Experience

27 yrs 10 mos
Total Experience
3 yrs 11 mos
Average Tenure
6 yrs 9 mos
Current Experience

Harman international

Vice President- Lifestyle Consumer Audio

Sep 2019Present · 6 yrs 9 mos · Gurgaon, India

  • Heading the Consumer Lifestyle Audio business for Harman India
  • Driving growth and visibility strategy of the Harman Lifestyle Audio business in Home Multi Media and Car Aftermarket/Audio business
  • P&L ownership with responsibility of leading cross functional teams to achieve topline & bottom line plan with Harman’s iconic brands like JBL, Harman Kardon, Infinity etc
Brand ManagementMarketing StrategyProduct DevelopmentBusiness PlanningP&L ownershipCross functional team leadership

Paytm

Vice President- E Commerce Category Management

Jan 2018Jun 2019 · 1 yr 5 mos · Gurgaon, India

  • Leading multiple large business categories including Mobiles category for Paytm Mall (E commerce venture of Paytm & Alibaba, backed up by strategic investors like Softbank)
  • Partnering with brands to drive the Omnichannel strategy in India offline retail market with Paytm's QR code based business model for offline channel and building the pure play marketplace model for online channel
E-commerceOmnichannel strategyCategory ManagementPartnership management

Amazon

2 roles

Category Head - Amazon India (Multiple Categories in Consumer Electronics)

Jul 2016Jan 2018 · 1 yr 6 mos · Bangalore

  • Heading cluster of consumer electronics categories - Camera, Wearable, Storage Devices, Printers & Office Products at Amazon India.
Category ManagementConsumer ElectronicsTeam Leadership

India Category Team Lead - Amazon Europe

Mar 2015Jul 2016 · 1 yr 4 mos · Bangalore

  • Leading the India team (multi functional team comprising of Vendor Managers, In-stock Managers & Site Merchandisers) for managing the amazon's category business in Europe ( UK, Germany, France, Italy & Spain geographies).
Team LeadershipCategory ManagementVendor Management

Philips india limited

National Sales Manager- Philips India Ltd (Lighting)

Sep 2012Mar 2015 · 2 yrs 6 mos · Gurgaon, India

  • Leading pan India sales team to manage automotive lighting business P&L, achieving channel sales plan & gross margin targets
Sales ManagementP&L ManagementChannel Sales

Nrb bearings ltd.

GM- Aftermarket Sales & Trade Marketing

May 2009Sep 2012 · 3 yrs 4 mos · Mumbai, India

  • India sales head for the aftermarket distribution business
Trade MarketingLoyalty Program Management

Castrol india ltd

Sr. Manager - Castrol India Ltd ( Trade Marketing)

May 2007May 2009 · 2 yrs · Mumbai, India

  • Designing & implementing trade marketing initiatives, BTL activations, and managing the biggest loyalty program in Lubricant industry - Castrol Star Bandhan, for the pan India retail channel of Castrol

Hindustan petroleum corporation limited

Dy. Manager- Retail Lubes

May 1998May 2007 · 9 yrs · Mumbai Area, India

Education

Institute of Management Technology, Ghaziabad

PGDBM — Marketing

National Institute of Technology Calicut

B.TECH — Mechanical Engineering

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