Jun 2014 – Oct 2016 · 2 yrs 4 mos · Pune · On-site

• Led a cross-functional team of UX designers and researchers to shape the mobile experience for Idea Cellular, enhancing usability and engagement for over 300,000 users.
• Transformed product concepts into seamless user journeys by creating user flows, wireframes, mockups, and interactive prototypes.
• Delivered responsive designs and reusable UX components that worked across diverse devices and platforms, ensuring consistent and scalable experiences.
• Tackled complex design challenges by applying a user-centered approach, iterating rapidly based on research insights and evolving business needs.
• Developed high-fidelity designs that brought clarity to complex data, highlighted key insights, and told compelling visual stories to enhance user understanding.
• Championed a lean UX approach—prioritizing early validation and continuous feedback to reduce development cycles and deliver customer value faster.
• Managed multiple initiatives simultaneously, balancing short- and long-term goals while prioritizing design efforts based on impact, ROI, and business value.
• Earned 7 awards at IBM for design excellence, with one concept formally recognized as a strategic asset (Asset-Pad).

May 2005 – May 2014 · 9 yrs · Pune Area, India · On-site

• Led UX, creative design, and social media strategy for multiple clients, managing a small team of up to five designers and researchers.
• Delivered end-to-end design services including user research, persona creation, usability testing, wireframes, sitemaps, and visual design.
• Designed and built rich interactive prototypes using sketches, whiteboarding, and both low- and high-fidelity mockups to communicate design intent.
• Specialized in rapidly prototyping web portals and applications with a strong focus on visual appeal and intuitive user experience.
• Oversaw collaboration between internal teams and external agencies to ensure cohesive product and website design, including style guides and technical specifications.
• Worked closely with engineers and architects to align on front-end integration and ensure smooth implementation of designs.
• Partnered with multiple project teams to design user-friendly interfaces that met client goals and business requirements.
• Offered strategic feedback on product development and guided teams on how to enhance user interfaces and interaction flows.
• Created UX deliverables such as user flows, mockups, and HTML prototypes to support design validation and handoff.
• Conducted user interviews, focus groups, and stakeholder workshops to gather insights and shape design direction.
• Used storyboarding, use cases, and task analysis to define user needs and translated them into thoughtful interaction designs.
• Managed a design agency for multiple projects for corporate business lines.

Jun 2003 – May 2005 · 1 yr 11 mos · Pune, India

• Led a team of web designers and graphic designers and excel in Marketing Communication, worked for online collaterals and handle 13 websites of company and other businesses.
• Designed user interface for desktop and Web-based products, from conceptualization and detailed user interface and functionality design through implementation.
• Collaborated with marketing, product management, and product development during design stages.
• Worked with production team to implement UI and create enhancements to optimize user experience.
• Conducted strategic and tactical user-research studies to provide consumer insight. Presented findings to department heads and staff.

Oct 2002 – Jun 2003 · 8 mos · Pune Area, India

• Worked as a Web designer and created 5 website and many web collaterals for US clients also worked on some graphic design tools and learned a lot in actual production.
• Helped create interactive prototypes and UI specifications, including screen layouts, color palettes, typography, and user-interface elements.
• Identified user needs and business requirements and communicated design deliverables, such as specifications, templates, storyboards, wireframes, and mock-ups.
• Liaised with product development team to help develop user research and usability tests.
• Designed Flash elements for website and presentations.

Oct 2000 – Jun 2002 · 1 yr 8 mos · Pune Area, India

• Start career with Boost Infotech as a web designer, company was mostly into .com business and I played a role of web designer and design and developed 32 websites in a span of two years.
• Worked for designing applications, user interfaces (UI), websites, online ads, and e-newsletters.
• Adept at all phases of project lifecycle, including requirements gathering and user analysis to information architecture (IA), graphic user interface (GUI) design, and implementation.