Piyush Kumar — Associate Consultant

Hey There! I'm a Design-Led Innovation Consultant & Experience Designer with 5+ years of cross-industry experience, blending strategic foresight, research, design and storytelling to shape future-ready user experiences. From reimagining EV journeys for global auto brands to designing GenAI tools at EY, I bring curiosity and systems thinking to every project. With my core in design research & service design I work at the intersection of futures, design, & business — helping organizations envision what’s next and make it tangible. I focus on turning deep user insights into actionable service experiences — across digital & physical touchpoints — for industries like automotive, pharma, insurance, and data-tech. Key Highlights from my career so far - Led deep-dive research across two continents for luxury automakers entering the EV market — conducting in-depth interviews in the North American market, designing quant surveys, and uncovering whitespace opportunities in ASEAN. My work mapped end-to-end buyer journeys and shaped go-to-market experience strategies tailored to cultural and behavioral differences. Transformed a pharma knowledge tool through insight-led UX Research — by converting it into a search-first experience — grounded in user insights gathered across weeks of field research. The final design was approved by leadership for multi-year funding and now serves as the foundation for their KM. Helped redefine the role of a financial analyst in an AI-enabled future — Shaped the experience strategy for EY’s internal GenAI tool, working with leadership, finance, and engineering to deploy an MVP that redefined the financial analyst’s workflow. The tool reduced research time from 4 days to 1 hour and set the foundation for scaled AI adoption across teams. Contributed to the founding & development of the Design Led Innovation (DLI) practice at EY — through foundational projects in foresight, experience design, and strategic research which played a critical role in building internal visibility and business confidence. Today, the team has expanded with a portfolio of offerings, products, and client wins across verticals. Outside of client work, I’ve led physical product prototyping, space, AR VR POCs and worked as a solo 3D / animation resource when needed — a mix that keeps my thinking grounded, multi-dimensional, and open to experimentation. I enjoy designing with empathy, solving messy problems, and collaborating with diverse teams. Outside work, you’ll find me trying out Anime based recipes or collecting music from across the world.

Stackforce AI infers this person is a Design-Led Innovation Consultant specializing in user experience across Automotive, Healthcare, and Fintech industries.

Location: Bengaluru, Karnataka, India

Experience: 5 yrs 10 mos