Nov 2024 – Nov 2025 · 1 yr · Bengaluru, Karnataka, India · Remote

• Proposed the Media planning MVP in Google Sheets while bringing data-driven cost and publisher recommendations in Sheets itself, showing it could potentially save 40-50 hours/month per CSE in Media planning and increase margins by 10%. Personally tested the Snowflake to Apps Script connection to prove this 'in-sheet' idea was possible to build quickly.
• Drove the product strategy to capture potential $XX,XXX seasonal budget increase from a key enterprise client. After identifying that a high 'Cost Per First Trip' was ceding budget to Google, I formulated a recovery plan by leveraging new publishers and the Auto-Trader algorithm.
• Wrote a testing framework for the publisher recommendation algorithm. This framework was used to validate the publisher mix for launch while identifying critical ranking inefficiencies that became a priority for the next development cycle.
• Executed foundational data engineering and cleaning for a few accounts to enable implementation of the Auto-Trader cost optimization algorithm.

Aug 2022 – Jun 2024 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

• Toplyne is a data scientist for marketing teams. It analyses how people use your product to predict who will become paying customers, buy more or churn.
• Built the product and services with which ARR grew from 0$ to $XXX-K. We recieved 27 paying customers of the likes of Cloudfare, Vercel, Notion, Clickup, Rocketreach.
• Worked on a pinning feature to reduce the usage of search by Sales reps with the goal that they will find the desired information faster. Usage of search got reduced by 58%
• Worked on building AI model insights to build trust in Toplyne and it's AI models. Validated this build with customers on-call qualitiatively, had positive reviews
• Streamlined Toplyne for 4 key use-cases: Lead scoring, Segmentation, Enrichment and Data Sync, simplifying a 10-15 min process into a more efficient agent task framework aligned with real-world marketing structures.
• My general attitude at work:
• Worked on many small to large projects, shipping high quality build in small time frames taking complete end to end ownership of things associated to my project
• Always in touch with what is about to be shipped and what improvements can be done on things that have been shipped before
• Constantly hearing what customers have to say on grain.com and observing how people are using our product on Posthog

Jun 2021 – Jul 2022 · 1 yr 1 mo · Bangalore Urban, Karnataka, India · Hybrid

• Worked on the mobile sellback/exchange processes in Flipkart. There were around 35-40% unsuccessful pickups in the mobile exchange. Went to the doorstep with the delivery agent and warehouses to do an on-ground study with the aim to figure out improvements in the mobile exchange process to reduce unsuccessful pickups
• Did a few successful growth hack experiments regarding mobile exchange. Some were unsuccessful too but we learnt a few useful insights
• Worked on QnA section to improve it's adoption

Jan 2021 – Feb 2021 · 1 mo · Bangalore Urban, Karnataka, India

• Worked on Pocket-Money Autocollect setup for GenZs.
• Conducted Usability Testing on some of the recently released constructs.

Jun 2020 – Sep 2020 · 3 mos · Bengaluru, Karnataka, India

• Worked with Product Managers and Designers to revamp the "Utility Bill Payment Experience" in the Simpl App.
• Ideated the concept of "BillBox" which is a ONE-STOP shop for all your Utility Bills.
• Worked on Wireframing and prototyping of these concepts.

Mar 2020 – Apr 2020 · 1 mo · Bengaluru, Karnataka, India

• Worked on after accident insurance claim flows and making new wireframes and prototypes.
• Making Driving Safety Score more intuitive to a user.
• Worked on Rebranding elements of their Copilot App

Nov 2019 – Jan 2020 · 2 mos · Gurugram, Haryana, India

• Redesigned the marketplace named "ODIN" which was the internal portal of the employees of the company where shippers were assigned with truck owners.
• Worked on wireframing, prototyping final Re-Design.
• Solved the "Itinerary and Follow-Up System" to make the Calling System more efficient.

May 2018 – Jul 2018 · 2 mos · Bengaluru, Karnataka, India

• Wizklub is an edutech company delivering innovative solutions for the k-12 segment , catering to the age of 6 to 12 . The company helps students master HOTS (Higher Order Thinking Skills) which unlocks the potential of the child to crack competitive exams .
• Worked a consultant for the clients of the company who eventually used to buy the products .
• Helped the company in making a new business model for their project .

Aug 2017 – Jul 2020 · 2 yrs 11 mos · IIT ROORKEE

• Kshitij is the official literary magazine of the Indian Institute of Technology , Roorkee - by the students , for the students .
• Funds from sponsors almost doubled within 7 months of me joining the cell
• Organised first ever independent workshop on "Slam Poetry and Creative writing" in IIT ROORKEE and was responsible for all the aspects of the workshop
• Took the initiative of first ever "Literature Festival" with a team of 12 members in IIT ROORKEE in collaberation with THOMSO ( ASIA's second largest cultural fest ) and were successful in gathering a footfall of around 800 .
• Responsible for all the literature related events in campus .