aanchal B. — Creative Director

coolstuffbyaanchal.framer.website Interested in why some brands feel inevitable and others feel forced. Applied Psychology student working across consumer behaviour, brand thinking, and early-stage strategy, with a strong bias toward clarity, structure, and insight-led decisions. Core work revolves around: – competitor and category analysis (who is saying what, and what’s actually working) – consumer insight mapping (behaviour > demographics) – brand positioning and messaging systems – research synthesis (turning scattered inputs into direction) – structuring messy ideas into clear, usable frameworks Experience includes building brand systems and research-led thinking for early-stage teams, especially in crowded markets where differentiation is weak or unclear. Particularly interested in beauty, wellness, skincare, fragrance, and lifestyle brands, especially those trying to stand out without defaulting to noise. Tools used in practice: Notion, Google Docs/Slides, Figma, Adobe Illustrator & Photoshop, Canva Basic Airtable (content + data structuring) Meta Ad Library, Google Trends, Pinterest, Instagram for live market and content analysis Strengths: structured thinking, pattern recognition, clarity, and writing that actually moves decisions forward. Open to work around brand strategy, founder’s office, consumer insights, competitor/category analysis, and early-stage brand building. Most useful when something feels unclear, overcrowded, or not landing at all :)

Stackforce AI infers this person is a Marketing Specialist focused on brand strategy and consumer behavior.

Location: Delhi, India

Experience: 3 mos