Apr 2024 – May 2025 · 1 yr 1 mo · Hyderabad, Telangana, India · On-site

Sep 2022 – Apr 2024 · 1 yr 7 mos · Hyderabad, Telangana, India · On-site

• Spearheaded alignment of 2022-24 Marketing requirements by collaborating with 8 Product Managers and 4 Product Leadership Partners
• Collaborated with Product Managers to synchronize on new features , improvements & bug resolutions increasing project completion rate by 60%
• Led marketing team sign-off for post-production release evaluations using JIRA and user testing, reducing product related issues by 20%
• Developed a detailed Confluence product usage repository, aligning with product backlogs for internal teams increasing operational efficiency by 30%
• Collaborated on real-time targeting framework using Cassandra & AWS to develop in-house in-app nudging, improving efficiency by 10% every quarter.
• Initiated competitor analysis practice to inform key business strategies for Marketing and Product teams, enhancing feature enhancement and adoption.
• Led 0 to 1 product development lifecycle & GTM strategy for a new game using agile methodology and tools like Figma, Whimsical for wireframing
• Developed 5 new user-targeted Retention campaigns, with one campaign achieving a 70% adoption rate, contributing to a 3% increased profit per player.

May 2022 – Apr 2023 · 11 mos

Oct 2021 – Jun 2022 · 8 mos

• Proactively engage with customers right from the time of inception throughout the entire life-cycle of the customer which includes strategic and tactical guidance, client on- boarding, usage tracking, consultancy, training, meetings, workshop, upsell and renewal.
• First hand experience in handling Enterprise Clientele by aligning our EdTech CRM and offerings to the best fit, responsible for all technical aspects of project implementation and coordination, right from kick-off to Go-Live, including scoping and change request management with existing product modules for B2B and B2C Clients.
• Work with internal cross-functional teams (Product, Sales, Marketing, Product marketing, Finance, support etc.) to ensure customer’s issues/ solutions are addressed.
• Gather requirements from clients, Suggest Product Solutions, Coordinate with other teams to ensure seamless Implementation Review on-going product usage, account health, risk assessment, industry trends, customer trends, and competitor landscapes; Identify upsell/cross-sell opportunities.
• Owned the end to end process that included new, existing product module release demo and charting out solutions for business use cases and ensuring best product-fit.
• Delivering and handling 35 clients with 7 Enterprise accounts and remaining standard and growth plan accounts.
• Hands on experience on working on Zendesk ticketing system and Zoho projects.

Jan 2021 – Apr 2022 · 1 yr 3 mos

• Deliver hands-on configuration, developing test workflows of admission portal modules for complex pre-sales engagements.
• Lead the full lifecycle of a project including, business analysis, functional specification, system design, platform configuration, testing, training, and defining support procedures
• Recommend product enhancements and new product opportunities to the Product Management team, identify upsell scope in existing clients.
• Provide detailed analysis and reports on existing client to design more comprehensive training programs.
• Conduct Internal training of new product releases.
• Extensive knowledge of Zendesk Ticketing System to solve client requirements by prioritizing tasks on the basis of delivery timelines and the category of clients.
• Basic knowledge of ZOHO Projects to design project journey by defining project tasks, assigning them to internal team and following up on in-progress tasks.

Oct 2020 – Dec 2020 · 2 mos · India

• Community engagement work to try bring a high connectivity platform for amplification of interaction by folks focusing on various technical disciplines.

Jun 2020 – Dec 2020 · 6 mos · Chennai, Tamil Nadu, India

• Mapped & analysed the existing POS software used and suggested a better alternative solution to optimize operational works & automate processes that involve receptivity.
• Designed a financial dashboard with various KPI's to streamline the decision making parameters for various aspects of the business.
• Streamlined the source data, built frameworks to track siloed data points and integrated them into the dashboard.
• Supported in building the analytical prototype of the financial dashboard using Data Studio.

May 2020 – Aug 2020 · 3 mos · Chennai, Tamil Nadu, India

• Developed and implemented Social Media strategies to increase online presence on its social media handle.
• Measured daily Social media KPI, and performed analysis for the
• same.
• Performed A/B testing with Hiring Campaign on its social media
• handle.
• Worked with copywriters and designers to ensure content is
• informative and appealing.

May 2020 – Jul 2020 · 2 mos · Rohini, Delhi, India

• Ideating, creating and posting content to different social media platforms
• Optimizing content, tracking user traffic and assessing user
• response to different content posted
• Help plan social media campaigns, ads to reach a wider audience, increase brand awareness and drive prospects.
• Built a Corporate Deck with Competitor Perceptual Mapping
• Built a book readers website portal for social services and community engagement.

Jun 2018 – Jul 2018 · 1 mo · EOC , Noida

• Constructed an Analytical Report on various load cases to analyse the performance of the structure in order to make better construction using STAAD Pro software.
• Designed a Surge-Girder using maximum load case scenario using STAAD Pro software with mathematical verification.

Jan 2018 – Feb 2019 · 1 yr 1 mo · Greater Chennai Area

• This is an independent Non-Profit Organisation to provide clothing food sanitation pad access to under privileged , low income groups through weekend pop-ups for donation. This organisation works towards eliminating the income differences and health issues due to improper sanitation and lack of education and clothing.

Dec 2016 – Jan 2017 · 1 mo · BHEL Township, Noida

• Conducted market research on different building components available in current market for construction process.
• Built a G+2 building structure to test combination of load cases and effectively study the performance of the structure.
• Analysis of building components using STAAD Pro software with required error elimination.