Jun 2024 – Nov 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India

• As a part of Retention & Ranking team,
• Led product initiatives from problem discovery and sizing to solutioning, A/B experiment design, launch, analysis, and scaling.
• Improved user retention by 0.6% and NMV by 0.5% by optimizing how products are ranked.
• Reduced user detraction by building systems to suppress low-quality listings, increasing trust and lowering return rates.
• Collaborated with Engineering and Data Science to design scalable systems; worked with Business and Legal teams for Go-To-Market execution and rollout.
• Awarded ‘Star Team of the Quarter’ award in company-wide all-hands for outperforming targets across consecutive cycles.

Jul 2023 – Jun 2024 · 11 mos · Bengaluru, Karnataka, India

• Developed an end-to-end solution for a multinational FMCG client, optimizing the migration of data from Nielsen Local to Nielsen Discover.
• Streamlined data extraction across 30+ global markets, improving data accuracy and efficiency.
• Acted as Product Owner, ensuring seamless adoption and integration by the internal client team.
• Designed and deployed 10+ automated data pipelines using Azure Data Factory and Databricks, ensuring robust and scalable workflows.

Feb 2023 – Apr 2023 · 2 mos

• Spearheaded development of Livvy.app, collaborating cross-functionally to deliver a seamless user experience.
• Designed and iterated on key UI/UX components, optimizing user flows to ensure intuitive navigation and engagement.
• Developed and refined website content to clearly articulate the app’s value proposition and align with target user needs.
• Conducted competitive analysis of 10+ market players, uncovering pricing models, positioning strategies, and user pain points to inform product decisions.
• Contributed to the formulation of GTM strategies, leveraging user insights to drive acquisition, activation, and engagement efforts.

Jun 2022 – Aug 2022 · 2 mos

• Proposed and promoted localized development environments, anticipating a 30% reduction in infrastructure costs, aligning with broader cost-optimization goals.
• Authored a comprehensive setup manual, streamlining onboarding and reducing ramp-up time for new and existing team members by ensuring clear, accessible documentation.

Dec 2021 – Jan 2022 · 1 mo

Oct 2021 – Jan 2022 · 3 mos

• Led the development of a market expansion strategy by:
• Identifying Indonesia as the ideal expansion market after evaluating 50+ countries based on growth potential and similarity to India.
• Conducting primary (Interviews and surveys: N~300) and secondary research to uncover user pain points, adoption barriers, and local learning behaviors.
• Segmenting customers and creating data-driven buyer personas to define the ideal target audience.
• Formulating a localized PMF strategy aligned with Indonesian user needs and preferences.
• Presenting market entry insights to leadership, directly influencing the startup’s go-to-market strategy.

Oct 2021 – Dec 2021 · 2 mos

• Devised and validated fundraising and GTM strategies to support business growth and investor readiness for a fashion startup (Vibha & Purple Creations) based out of Hyderabad.
• Analyzed market, competitors, and product to understand the market positioning and develop a PMF.
• Awarded 'Game Changer' by the President of the chapter for exemplary performance throughout the project

Jul 2021 – Aug 2021 · 1 mo

• GoGeeko is an edTech program by Holberton school (US), VarsityX (WisdomTree incubated edTech SaaS platform), and Passion Connect (by Blume Ventures).
• Spearheaded the 'GoGeeko Campus Connect' program, driving strategic initiatives to enhance brand visibility and engagement.
• Developed 10+ pitch decks to onboard potential clients, showcasing the program's UVP and growth potential.
• Analyzed market trends and competitor strategies to refined program offerings, ensuring alignment with target audience needs.
• Ideated social media and outreach strategies for the launch with the founding team.