Sonakshi Bansal

Co-Founder

Noida, Uttar Pradesh, India8 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Inventor of patented comfortable stilettos
Expert in women's footwear product development
Strong background in marketing and brand strategy

Stackforce AI infers this person is a footwear innovation expert with strong entrepreneurial and marketing skills.

Contact

sunakshi@stimulate.co.in LinkedIn

Skills

Core Skills

Product DevelopmentEntrepreneurshipProduct DesignInnovationMarketing StrategyBrand Development

Other Skills

Women buying psychologySupply chain managementSourcingCommercial collection developmentPatent developmentFootwear designDigital marketingSEOSales trainingConcept DevelopmentResearchArt and designAdvertisingMarketing CommunicationsTypography

About

I am an artist at heart who is glad to have experimented in footwear, orthopedics & material science while trying to solve the problem of uncomfortable footwear for women. After thorough research we have successfully built a habit changing insole system (patented) adaptable to any of the existing high heel constructions. It did not stop there, we have innovated in other women's footwear category as well. I love meeting new people and networking, so feel free to reach out to me at sunakshi@stimulate.co.in Website: http://www.stimulate.co.in/ Design portfolio: http://cargocollective.com/sunakshibansal

Experience

8 yrs 11 mos

Total Experience

2 yrs 11 mos

Average Tenure

6 yrs 2 mos

Current Experience

Stimulate

2 roles

Founder & CEO

Promoted

May 2022 – Present · 4 yrs 1 mo · Noida, Uttar Pradesh, India · On-site

Product development specialist for all categories of women's footwear.
New innovations (wedges, NASA grade foams etc.)
I mastered the following during my B2B stint with offline footwear retailers:
Developing a commercial collection, what sells in terms of construction, colors, materials.
Women buying psychology
How footwear retail works, pricing, margins.
Built a decent supply chain of factories
Chinese landscape for sourcing of fashion accessories & know upcoming trends
And most importantly learnt from failed footwear start-ups (b2b leads) which have shut down & the art of relationship building that top players practise.

Product developmentWomen buying psychologySupply chain managementSourcingCommercial collection developmentProduct Development+1

R&D Head (Founder)

Aug 2016 – Sep 2018 · 2 yrs 1 mo · New Delhi Area, India

Inventor: comfortable stilettos.
Got a granted patent In India & Europe

Patent developmentFootwear designInnovationProduct Design

Leiner shoes private limited

Brand consultant and footwear trainee

Jan 2015 – Jul 2015 · 6 mos

Helped the brand to create an online presence through website re-structure to increase sales, starting processes FOR DIGITAL GROWTH through photoshoots, SEO and a lot more.
Created a training module and trained offline sales team in all store-locations.
I received 1on1 footwear training from their production vertical heads & M.D.

Digital marketingSEOSales trainingMarketing StrategyBrand Development