Akita Chowdhury — Business Development Executive
Hello people! I’m Akita ~ a Growth & Lifecycle Marketing professional with 6+ years of experience driving retention, repeat revenue and LTV growth across consumer apps and D2C businesses. I currently work at Kapiva, where I lead D2C retention and lifecycle marketing, owning repeat revenue for key categories including Women’s Health, Daily Wellness and Liver Care. Through personalized CRM journeys, LTV-based segmentation, cross-sell interventions and replenishment programs, I focus on improving repeat rate and repeat AOV while scaling retention-led revenue. Prior to this, I spent ~4 years at Games24x7 (RummyCircle) leading CRM, lifecycle and product-led growth initiatives. I designed automated lifecycle journeys across onboarding, activation, retention and reactivation using channels such as Push, WhatsApp, Email, IVR and In-app messaging. Through experimentation, cohort analysis and behavioural segmentation, I helped improve player retention, ARPU and lifetime value. Earlier in my career, I worked in Sales & Marketing at Mahindra & Mahindra, driving GTM initiatives and dealer network growth across the North East region. I’m particularly passionate about building data-driven lifecycle programs and product-led growth strategies that turn new users into long-term loyal customers. Academically, a gold medalist in University (MBA), recipient of prestigious NHPC scholarship (2017-19) and professionally skilled, go-getter, creative and a continuous learner. Co-Founder of Food Blogging page @MissFoodieChowdhury on Facebook & Instagram! Areas of Work: Retention | Growth | Lifecycle Marketing Cohort Analysis & segmentation Multi channel engagement (Push N, IVR, SMS, Whatsapp) Digital Marketing Branding Content Marketing Email Marketing Offline Activation GTM strategy
Stackforce AI infers this person is a Growth Marketing expert with a strong focus on D2C and Gaming industries.
Location: Bengaluru, Karnataka, India
Experience: 6 yrs 10 mos
Skills
- Customer Retention
- Growth Strategies
- Growth Marketing
- Marketing Strategy
- Brand Building
- Business Development
Career Highlights
- 6+ years in Growth & Lifecycle Marketing.
- Expert in driving retention and repeat revenue.
- Gold medalist in MBA with a focus on Marketing.
Work Experience
Kapiva
Senior Manager - D2C Retention (8 mos)
Games24x7
Senior Marketing Associate (11 mos)
Associate Marketing Manager (3 yrs 9 mos)
Marketing Operations Associate (1 yr 1 mo)
eMotoEast Technology Pvt Ltd
Marketing Strategy Manager (1 yr 1 mo)
Mahindra Group
Area Sales Manager (1 yr 5 mos)
NEDFi
Management Intern (2 mos)
GSK
Marketing Intern (1 mo)
Indian Oil Corporation Limited
Trainee (1 mo)
Oil India Limited :: A Navratna Company
Winter trainee (0 mo)
Northeast Frontier Railway
Summer Trainee (0 mo)
Indian Institute of Technology, Guwahati
Summer Research Intern (1 mo)
Education
MBA at Gauhati University, Guwahati
Bachelor of Engineering (B.E.) at Girijananda Chowdhury Institute of Management & Technology
12th Board at Faculty Higher secondary School
10th at St Marys English High School
