Apr 2026 – Present · 2 mos · Hyderabad, Telangana, India · On-site

• Managed marketing initiatives across Salesforce, MuleSoft, Informatica, and enterprise integration service lines during a leadership transition within a lean marketing team.
• Executed webinars, partner campaigns, social media initiatives, email campaigns, and event marketing activities supporting business growth and brand visibility.
• Contributed to ABM initiatives through account segmentation, campaign coordination, webinar execution, and sales enablement activities aligned with strategic enterprise accounts.
• Scaled company LinkedIn audience from 24K to 47K+ followers through consistent content strategy, campaign execution, and branding initiatives.
• Increased monthly website traffic from approximately 1.5K to 4K visitors through SEO improvements, website optimization, and content initiatives.
• Supported the execution of 10+ global webinars and events including Salesforce, MuleSoft, Informatica, and AI-focused partner initiatives.
• Developed presentations, capability decks, one-pagers, case studies, and sales collateral to support leadership, sales teams, and partner discussions.
• Managed website updates, SEO optimization, campaign reporting, CRM coordination, and marketing analytics activities using Salesforce, HubSpot, GA4, and SEMrush.
• Coordinated with vendors, consultants, internal stakeholders, and cross-functional teams to ensure timely execution of marketing campaigns and branding initiatives.
• Supported Salesforce reporting and dashboard activities for a client project by assisting with requirements coordination and data visualization tasks.
• Contributed to newsletter, podcast, and thought leadership initiatives focused on AI, APIs, integration, and enterprise technology trends.

Sep 2024 – Apr 2026 · 1 yr 7 mos · Hyderabad, Telangana, India · On-site

• Marketing Leadership: Took over full marketing operations post-departure of the marketing head, driving all initiatives, including content, social media, events, and SEO.
• Demand Generation & ABM: Spearheaded ABM campaigns, generating 540+ MQLs via webinars, email, and LinkedIn outreach.
• Brand Awareness & Thought Leadership: Grew LinkedIn following to 40K+, executed 274+ social media posts, and developed whitepapers, case studies, and leadership blogs.
• Sales & Partner Enablement: Created pitch decks, competitive analysis reports, and solution one-pagers, supporting sales with 70+ presentations for Salesforce & MuleSoft engagements.
• Event & Webinar Execution: Organized 10+ global events (Agentforce, IDP, B2B modernization), enhancing industry engagement and lead conversion.
• Podcast Initiative: Leading the development and launch of ProwessSoft’s podcast, handling branding, content strategy, and guest outreach to enhance brand positioning and engagement.
• Salesforce Administration & Client Engagement: Acted as a Salesforce Admin for a key client project, managing calls, understanding client requirements, and translating them into technical specifications. Assisted in creating reports and dashboards, ensuring smooth CRM operations, and preventing project escalations.
• Digital Transformation & Process Standardization: Led the transition from manual workflows to standardized CRM-based processes, facilitating company-wide digital adoption. Created custom CRM objects such as Customer Success and Leads, improving data tracking and efficiency.
• Salesforce Partnership Expansion: Played a crucial role, alongside leadership, in achieving new partnership levels with Salesforce, enhancing ProwessSoft’s industry positioning and collaboration opportunities.