Apr 2021 – Oct 2021 · 6 mos · Bangalore Urban, Karnataka, India

• Ingenious Infosolutions is a global IT solutions and consulting company, software products — including HRMS and LMS platforms across enterprise, manufacturing, retail, and education verticals.
• As a Growth & Demand Generation Marketer, I owned full-funnel marketing strategy and execution across IT services and product verticals - building scalable lead generation systems, driving product-qualified pipeline, and accelerating revenue growth for all platforms.
• ● Led product marketing for HRMS and LMS platforms end-to-end — defining positioning, messaging, and pricing strategy, building dedicated product pages with ROI calculators, demo CTAs, and comparison content that converted intent-driven traffic into product-qualified leads.
• ● Executed multi-channel demand generation across LinkedIn ABM, Google Search, Google Ads, and Meta Ads — running structured free trial and demo campaigns for products that consistently delivered MQLs.
• ● Designed and deployed Account-Based Marketing (ABM) frameworks targeting high-value enterprise accounts — aligning outbound outreach, nurture programs, and intent-driven content to shorten sales cycles and improve pipeline-to-close conversion rates.
• ● Developed full sales enablement toolkit per product — including battle cards, one-pagers, and demo decks tailored to HRMS and LMS buyer personas — equipping the sales team to handle objections, accelerate deals, and improve win rates across verticals.
• ● Built and executed webinar pipeline and partner marketing programs — owning end-to-end strategy, promotion, lead capture, and MQL nurture handoff to drive consistent inbound demand across IT consulting and product lines.
• ● Conducted marketing gap analysis and GTM strategy development across service and product lines — identifying competitive whitespace, channel opportunities, and growth levers to maximize pipeline contribution across verticals.
• ● Employee of the quarter award - for performance

Jun 2019 – Jan 2021 · 1 yr 7 mos · Seattle, Washington, United States · On-site

• Applexus is a global B2B SAP consulting leader specializing in S/4HANA and B/4HANA advisory, migration, and implementation — serving marquee enterprise clients across retail, fashion, manufacturing, logistics, and energy industries worldwide. Products - SAP FMCG Software Solutions, SAP nEXIM Export-Import Management Software
• As the senior marketer, I owned the full B2B marketing function — driving enterprise pipeline, brand authority, and demand generation across global verticals through ABM, content, events, and sales enablement.
• ● Led Account-Based Marketing (ABM) programs across retail, fashion, manufacturing, and logistics verticals — aligning intent-driven campaigns to high-value enterprise accounts and accelerating sales-cycle velocity.
• ● Full company rebranding initiative — repositioning brand identity, messaging architecture, and visual communication to reflect Applexus's enterprise-grade SAP consulting authority across global markets.
• ● Architected the thought leadership and content marketing engine — building SEO-driven editorial programs, case studies, and vertical-specific proof assets that captured mid-funnel enterprise buyers and strengthened deal credibility.
• ● Owned end-to-end webinar, virtual event, and SAP partner co-marketing programs — driving inbound pipeline from strategy and promotion through to MQL nurture and sales handoff.
• ● Built sales enablement collateral and vertical marketing assets — equipping the sales team with targeted proposals and tools that shortened the sales cycle and improved win rates across segments.

Feb 2018 – Jun 2019 · 1 yr 4 mos · On-site

• IPCS Global is a research-driven automation solutions company serving industries including software, marine, and construction engineering - Through its joint venture with Acodez, IPCS expanded into structured digital marketing education programs for entrepreneurs, employees, and students across India.
• As the owner of the digital marketing training program, I built and ran the full program operations — from curriculum and lead generation to live delivery and community engagement.
• ● Designed and owned the end-to-end digital marketing training program — developing curriculum, managing program operations, and driving enrollment through targeted lead generation and outreach strategies.
• ● Conducted 50+ digital marketing workshops, seminars, and webinars for entrepreneurs, working professionals, and students — covering demand generation, paid media, SEO, content strategy, and growth marketing fundamentals.
• ● Led all program lead generation activities — planning and executing webinars, seminars, and live events that built a consistent pipeline of learners and contributed to program revenue growth.

Jul 2017 – Feb 2018 · 7 mos · On-site

• Acodez is a multiple international award-winning web design and digital marketing agency based in India, serving hundreds of clients across 70 countries and six continents. As a Google Partner and Bing Ads Accredited company, — and operates a strategic joint venture with IPCS Global Pvt. Ltd. to extend digital growth programs into education, training, and industry verticals.
• As the senior digital marketing lead, I owned the full growth and demand generation function — driving pipeline, optimizing acquisition costs, and leading a high-performance marketing team across global client accounts.
• ● Led end-to-end demand generation and growth marketing strategy across international client portfolios — building qualified pipelines, reducing CAC, and compressing the sales cycle through data-driven acquisition programs.
• ● Owned paid media strategy and execution across Google and Meta Ads — managing campaign architecture, audience targeting, and budget allocation to maximize lead quality and minimize cost-per-acquisition across markets.
• ● Directed CRO initiatives across client funnels — identifying friction points, running structured optimization experiments, and improving conversion rates at every stage of the acquisition journey.
• ● Built and led the digital marketing team — aligning cross-functional execution across SEO, paid, content, and analytics to deliver cohesive, performance-driven campaigns for a diverse global client base.
• ● Spearheaded pipeline building and sales cycle optimization — developing demand generation frameworks that shortened time-to-close and improved lead-to-revenue conversion across service lines.

Mar 2017 – Jul 2017 · 4 mos · Trivandrum · On-site

• A full-service digital startup delivering inbound marketing, branding, and software development solutions — helping businesses grow through strategy, creativity, and technology.
• As a core member of the founding marketing team, I owned the full marketing function — from pipeline building and client acquisition to team leadership and campaign execution across a multi-service portfolio.
• ● Built and scaled the business development pipeline from scratch, driving demand generation strategies that reduced CAC and shortened the sales lifecycle.
• ● Developed tailored marketing proposals for diverse clients, aligning inbound marketing, branding, and digital strategies to their specific growth goals.
• ● Managed a cross-functional marketing team across content, branding, and CRO — ensuring aligned execution and measurable performance outcomes.
• ● Led content marketing and brand positioning to build organic demand and strengthen digital authority across channels.
• ● Owned CRO across client funnels — identifying drop-off points and implementing improvements that turned traffic into conversions.

Jan 2015 – Mar 2017 · 2 yrs 2 mos · Kerala, India

• Ridgecone Technologies is an IT services and consulting startup specializing in custom software development.
• As an initial marketing team member, I built the marketing function from the ground up — owning demand generation, growth marketing, and client acquisition strategy across multiple industries and international markets.
• ● Pioneered the entire marketing function as the founding marketing hire — establishing buyer-intent discovery frameworks, inbound visibility strategies, and demand generation programs that built qualified pipelines across Middle East, Europe, and US markets.
• ● Drove end-to-end GTM strategy from scratch — conducting marketing gap analysis, competitor research, and positioning work to build channel strategies and campaign execution plans aligned to each client's growth objectives.
• ● Owned full client marketing project lifecycles — leading discovery, budget proposal development, strategy building, and cross-functional coordination to deliver measurable acquisition and retention outcomes across diverse industries.
• ● Led growth marketing initiatives for startup and growth-stage client portfolios — spanning website structuring, lead generation, funnel optimization, and client retention programs that moved prospects through pipeline efficiently.
• ● Leveraged traffic, funnel, and performance data to continuously optimize content strategy, demand generation programs, and conversion paths — turning insights into actionable decisions that improved campaign ROI across client accounts.

Jan 2013 – Jan 2015 · 2 yrs · India