Rajesh Kollapudi

Digital Marketing Specialist

Hyderabad, Telangana, India10 yrs experience

Highly Stable

Key Highlights

Expert in performance marketing and SEO strategies.
Proven track record of improving ROI through data-driven decisions.
Skilled in managing end-to-end digital marketing operations.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SEO and performance marketing.

Contact

Skills

Core Skills

Digital MarketingSeoE-commercePerformance MarketingWebsite Development

Other Skills

technical SEOe-commerce growthlanding page optimizationfunnel improvementGoogle AdsMeta AdsGoogle Merchant Centersocial media managementanalyticsGoogle Analytics 4Tag Managerpayment gateway integrationsinventory managementcampaign optimizationSEM

About

Digital Marketing Manager with a strong focus on performance, growth, and measurable business impact. I bring hands-on experience across paid media, SEO, social media strategy, and conversion rate optimization. My work is centered around building scalable campaigns, optimizing funnels, and improving ROI through data-driven decision-making. I have managed end-to-end campaign execution — from strategy and audience research to implementation, tracking, and performance analysis. I’m comfortable working with tools like Google Analytics 4, Meta Ads Manager, and other marketing platforms to continuously refine and improve results. What sets my approach apart is a balance between analytical thinking and practical execution. I focus on identifying what works, scaling it efficiently, and aligning marketing efforts with core business goals. Currently seeking opportunities where I can contribute to growth-focused teams, take ownership of digital initiatives, and deliver consistent performance improvements.

Experience

10 yrs

Total Experience

3 yrs 8 mos

Average Tenure

Current Experience

Marri retail limited

Digital Marketing Manager

Aug 2020 – May 2026 · 5 yrs 9 mos · Hyderabad · On-site

Digital Marketing Manager specializing in performance marketing, technical SEO, and e-commerce growth, focused on driving measurable business outcomes.
Currently managing end-to-end digital operations across Shopify and WordPress, including website development, landing page optimization, and funnel improvement to enhance user experience and lead generation. Experienced in handling cPanel, domain management, and database operations to ensure smooth website performance and uptime.
Expert in technical SEO, including site audits, crawl optimization, indexing, page speed improvements, schema implementation, and resolving SEO-related issues. Successfully ranked multiple target keywords in the top 3 positions on Google, improving organic traffic and conversions.
Leading performance marketing initiatives through Google Ads and Meta Ads (Facebook & Instagram), optimizing campaigns to improve ROAS, reduce CPC, and generate high-quality leads. Managing Google Merchant Center for both organic and paid shopping campaigns to boost product visibility.
Handling complete e-commerce operations, including payment gateway integrations (Cashfree & Razorpay), inventory management using Ginesys and Unicommerce, and ensuring seamless backend processes.
Managing social media platforms including YouTube, Instagram, Facebook, and Google My Business, along with executing influencer marketing campaigns to increase brand reach and engagement.
Conducting SEO audits, keyword research, and implementing data-driven strategies to improve SERP rankings. Collaborating with development, UI/UX, and content teams to execute scalable growth strategies.
Strong in analytics and tracking using Google Analytics 4 and Tag Manager, enabling accurate performance measurement and continuous optimization.

performance marketingtechnical SEOe-commerce growthwebsite developmentlanding page optimizationfunnel improvement+9

Telebu communications

Senior SEO Executive

Feb 2018 – Jun 2020 · 2 yrs 4 mos · India · On-site

Handled end-to-end digital marketing activities for products including Grptalk and Wanasatime, with a strong focus on SEO, SEM, and social media optimization to drive consistent growth.
Planned and executed comprehensive SEO strategies, covering both on-page and off-page optimization. Worked on keyword research, meta tags, content structuring, internal linking, technical SEO improvements, and high-quality backlink building to improve search engine rankings and organic traffic.
Managed SEM campaigns through Google Ads, focusing on keyword targeting, ad copy optimization, bid strategy, and performance tracking to generate quality leads and maximize ROI.
Led SMO initiatives by managing social media platforms, creating content calendars, publishing engaging posts, and optimizing profiles to improve reach, engagement, and brand visibility.
Handled blog strategy and execution, including topic research, SEO-friendly content planning, publishing, and optimization to drive organic traffic and support keyword rankings.
Continuously monitored performance using analytics tools, identifying insights and optimizing campaigns to improve conversions, traffic, and overall digital performance.

SEOSEMsocial media optimizationanalyticskeyword researchcontent structuring+2

Thinking hat llp

Digital Marketing Specialist

Mar 2016 – Feb 2019 · 2 yrs 11 mos · Khairatabad · On-site

Worked as a Digital Marketing Specialist with a strong focus on performance marketing, SEO, and growth strategies, driving measurable results across multiple client projects.
Built and optimized high-converting websites and landing pages using WordPress and Shopify, applying CRO principles, A/B testing, and funnel optimization to improve lead generation and user engagement.
Led end-to-end SEO initiatives using tools like Google Analytics 4, Google Search Console, Ahrefs, and SEMrush. Executed keyword research, technical audits, on-page optimization, and authority-building strategies, successfully ranking multiple target keywords in the top 3 positions and increasing organic traffic.
Managed performance marketing campaigns through Google Ads, focusing on campaign structure, audience targeting, ad creatives, and bid optimization. Continuously improved campaign efficiency by reducing CPC and increasing conversion rates through data-driven experimentation.
Implemented advanced tracking and analytics using Google Tag Manager and GA4, enabling accurate attribution, event tracking, and performance insights to support growth decisions.
Adopted a growth marketing approach by combining SEO, paid media, and conversion optimization to scale acquisition channels and maximize ROI.
Collaborated closely with clients to align marketing strategies with business goals, ensuring consistent growth in traffic, leads, and overall digital performance.

performance marketingSEOwebsite developmentGoogle Analytics 4Google Search ConsoleAhrefs+2