Jul 2020 – Jul 2021 · 1 yr · Gurgaon, Haryana, India

• Instrumental in crafting an integrated bundle strategy for Insightsfirst – built and lead the integrations with enterprise applications like Salesforce, Teams, etc. Increasing the LTV of customers by 1.5x.
• 2x increase in sales conversion by executing sales enablement best practices, organizing sales training, creating case studies, and marketing collateral.
• Conducted 200+ Customer Interviews, 20+ Analyses, and 15+ Actionable Insights for the product, integrations, operations, and user behavior, backed with the statistics and implemented improvements leading to an average of 5000+ WAU, 25-30% retention, and improved CSAT by 60%.

Oct 2019 – Jun 2020 · 8 mos · Gurgaon, India

• Accomplished an increase of 6% in card spends by pushing for a modified marketing model for DC/CC Products.
• Achieved an increase of 9% in open rates & 8% in CTR by revamping the email marketing based on A/B testing.
• Maintaining the prioritized backlog of user stories, features and defects.
• Understand the features and changes in product requirements & support the sprint planning exercises.
• Analyze product metrics and trends to assess product health and improvement opportunities.
• Gain a deep understanding of users, identify and fill product gaps and generate new ideas that improve user experience.

Feb 2018 – Sep 2019 · 1 yr 7 mos · Gurgaon, India

• Define product solution and concept, analyze technical requirement to meet business requirement with high speed delivery.

Jun 2017 – Jan 2018 · 7 mos · Bengaluru Area, India

• Formulated an exclusive dashboard to bridge the gap between supply and exchange team that facilitated effective decision making for the senior management, making way for the revenue scale up by 35% Q-o-Q.
• Conducted research on 60+ publishers to help prioritize new SDK to be rolled out.
• Managing priorities among concurrent initiative and support the product team to launch new products and services on time.

Jun 2016 – Aug 2016 · 2 mos · New Delhi Area, India

Nov 2014 – Apr 2015 · 5 mos · Gwalior, Madhya Pradesh, India

• Was the coordinator of Aurora 2013, National Annual Cultural Festival of ABV IIITM, Gwalior.
• Grabbed 1 Million as sponsorship from world-class brands like Royal Enfield, Dominos and JK Tyres, etc. Funded with a total amount of 3 Million INR.
• I with the other coordinator led a team of 300+ hard-working students.
• Star Celebrities performed was Beny Dalal, Sunburn Campus, Khushi Bhat (MTV Splitsvilla fame) having the footfall of more than 5000 enthusiasts and participants in 3 Days.
• This was the first-ever EDM event of Gwalior.