Oct 2024 – Present · 1 yr 8 mos · Noida, Uttar Pradesh, India · On-site

• Analysed customer engagement across multi-channel campaigns and identified high-value segments using customised behavioural and profitability parameters.
• Built campaign-specific funnels and profiled customers across digital, branch, and relationship-manager channels to prioritise high-potential clients.
• Delivered optimised recommendations for relationship-manager outreach, marketing targeting, and future investment allocation.
• Enabled targeted customer engagement, driving up to a 22% increase in conversion rates.

Sep 2022 – Sep 2024 · 2 yrs · Noida, Uttar Pradesh, India · On-site

• Assisted in database monitoring, maintenance and troubleshooting.
• Collaborated with cross-functional teams to understand business needs and deliver data-driven solutions.
• Executed data backups and validated data restoration process as per client needs.
• Collaborated with operations teams to define key performance.
• Conducted performance analysis and enhanced system performance.
• Participated in database installation, configuration and environment setup.
• Managed users, roles, privileges, and implemented audit policies for security compliance.
• Provided end-user support for database-related issues and queries.