Shatay Trigère

CEO

Greater Orlando28 yrs 6 mos experience
AI Enabled

Key Highlights

  • 20+ years in AI and enterprise technology marketing.
  • Expert in building scalable marketing systems.
  • Founder of advisory practice supporting leaders.
Stackforce AI infers this person is a seasoned marketing executive specializing in AI and enterprise technology sectors.

Contact

Skills

Core Skills

Go-to-market StrategyStrategic LeadershipBrand StrategyBusiness Transformation

Other Skills

Product MarketingDemand GenerationOrganizational AlignmentSystems ThinkingAI IntegrationTeam BuildingCreative DirectionMarketing CommunicationsMarketing OperationsStrategic Marketing ManagementIntegrated MarketingB2B MarketingGrowth MarketingPositioning (Marketing)Account-based Marketing

About

I'm a Chief Marketing Officer and integrated marketing leader with 20+ years building and scaling marketing and operations engines for AI, data, and enterprise technology companies. My work sits at the intersection of intelligent systems, brand storytelling, and scalable execution, translating complex, emerging technology into clear positioning and full-funnel growth that drives measurable adoption, revenue, and brand equity. I often call myself a "Brand Doula," listening deeply to research, customers, founders, and executives, and helping surface and clarify what is trying to emerge. Paired with that, I build the scalable operating systems that allow that truth to take hold in the market. I'm often brought in when alignment is needed across leadership, strategy, brand, and systems: I see patterns quickly, distill complexity, and help teams move forward through clarity rather than force. My work has spanned AI and enterprise tech at different stages of maturity. At RapidCanvas, an AI-native enterprise platform, my team and I built an Integrated Marketing Amplification OS that significantly accelerated revenue growth. Earlier, at Wochit, we brought an AI-powered prompt-to-video product to market in 2021, before the category fully formed. And at Conversant (now Epsilon, Publicis Groupe), I led a team of 180+ across client, creative, and strategy functions, working with global consumer brands including Gap, Target, Williams-Sonoma, and Foot Locker. In the process, we co-invented a patented creative technology system. My approach blends strategic rigor with a coaching mindset. I believe sustainable enterprise performance comes from creating conditions where individual genius can surface and compound, and that the future belongs to enterprises — and leaders — that are not just intelligent, but deeply coherent. Alongside my executive work, I founded Scenarios, an advisory and coaching practice supporting founders and operators navigating inflection points.

Experience

28 yrs 6 mos
Total Experience
3 yrs
Average Tenure
1 yr 2 mos
Current Experience

Rapidcanvas

2 roles

Chief Marketing Officer

Promoted

Apr 2025Present · 1 yr 2 mos · Greater Orlando, Florida, United States · Remote

  • As Chief Marketing Officer at RapidCanvas, I lead marketing strategy and enterprise growth for an AI-native company redefining how autonomous agents and human expertise collaborate to deliver measurable business outcomes.
  • RapidCanvas’s Hybrid Approach™ integrates AI execution with human judgment — enabling organizations to move faster, reduce operational friction, and translate intelligence into sustained performance.
  • I lead a cross-functional marketing organization spanning brand, demand generation, product marketing, and go-to-market strategy, focused on:
  • Positioning AI in practical, outcome-driven terms across manufacturing, CPG, retail, media, supply chain, and more
  • Building scalable marketing systems aligned to revenue and enterprise expansion
  • Strengthening narrative clarity across sales, product, and leadership
  • Ensuring brand and growth strategy evolve in step with company scale
  • Our focus is not AI for novelty, but AI integrated into real business transformation.
Strategic LeadershipGo-to-Market StrategyBrand StrategyProduct MarketingDemand GenerationOrganizational Alignment+14

Strategic Marketing Consultant

Nov 2024Mar 2025 · 4 mos · Greater Orlando, Florida, United States · Remote

  • Partnered with RapidCanvas during a pivotal post–Series A growth phase to evolve positioning, strengthen go-to-market strategy, and build scalable marketing infrastructure across product marketing, demand generation, and brand.
  • This work laid the foundation for enterprise narrative clarity and revenue alignment across manufacturing, supply chain, retail, and CPG sectors — and evolved into my full-time appointment as Chief Marketing Officer.
Strategic LeadershipMarketing OperationsStrategic Marketing ManagementB2B MarketingSystems ThinkingDemand Generation+5

Cj

Chief Marketing Officer

May 2022May 2024 · 2 yrs · Global · Remote

  • CJ (formerly Commission Junction) is an online advertising company owned by Publicis Groupe operating in the ever-evolving affiliate marketing / performance marketing industry, worldwide.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+8

Agreemap

Advisor

Oct 2020Sep 2021 · 11 mos · Israel

  • Agreemap set out to map the worlds legal contracts turning them digital, visual, and AI-assisted in order to make legal more transparent and easy to navigate for all. Creating a new way to contract.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Wochit

2 roles

Chief Marketing Officer

Promoted

Sep 2020Jun 2022 · 1 yr 9 mos · New York City Metropolitan Area

  • Wochit is an enterprise-grade, cloud-based video creation solution suite made to create, scale, and release video with unprecedented speed. Limitless, flexible video templates empower anyone in your organization to produce compelling stories that are consistently branded and easy to publish across channels. Power your organization with video creation.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Marketing Strategy Consultant

May 2020Aug 2020 · 3 mos · New York City Metropolitan Area

New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Eyeview

2 roles

Chief Client Officer

Apr 2018Mar 2020 · 1 yr 11 mos

  • Eyeview (acquired by Aki) was a video advertising technology company providing brands with ROI on their video advertising spend. The company’s VideoIQ platform infuses consumer, brand, and retail data into a results-driven decision engine to programmatically deliver 1-to-1 personalized video across television, desktop, tablet, and mobile. Eyeview served the nation’s top brands, including P&G, Walgreens, Lowes, Honda, BMW, and Priceline.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Consultant & Executive Coach

Jan 2016Apr 2018 · 2 yrs 3 mos

New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Scenarios

Founder & CEO

Mar 2015Present · 11 yrs 3 mos · Orlando, FL

  • Scenarios is an advisory practice supporting founders, executives, and organizations navigating inflection points.
  • I work with leaders who sense that something in their strategy, structure, or positioning needs refinement — not reinvention. Together, we clarify purpose, strengthen narrative, and align systems so that what is strongest can lead.
  • Services include:
  • Executive coaching and leadership development
  • Leadership clarity and decision advisory
  • Brand positioning and strategic narrative
  • Go-to-market and growth alignment
  • Organizational design and team coherence
  • Transition navigation (career, venture, or expansion phases)
  • My approach blends strategic rigor with developmental insight. I help leaders see patterns quickly, surface essential truths, and build structures that support sustainable performance.
  • Scenarios exists for moments when direction must sharpen, alignment must strengthen, and momentum must be rebuilt from clarity — not force.
Marketing OperationsIntegrated MarketingStrategic VisionSystems ThinkingProduct MarketingBrand Strategy+7

Conversant

SVP, Client Services & Creative

Jun 2011Feb 2015 · 3 yrs 8 mos · Greater Chicago Area · On-site

  • Acquired by Alliance Data Systems (ADS) in 2014 (Valueclick Inc. and Dotomi Inc. were rebranded as Conversant), then acquired again in 2019 by Publicis Groupe and integrated into Epsilon, a Publicis Groupe Company
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Dotomi, a valueclick company

2 roles

VP, Client Services & Creative

Nov 2006May 2011 · 4 yrs 6 mos

  • Acquired by ValueClick Inc. in 2011
  • Founding member of Chicago office.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+8

Creative Director

Jun 2003Nov 2006 · 3 yrs 5 mos

  • Dotomi was founded in Israel and opened as Dotomi Inc. in the US in 2003. Founding member of US office in NYC, Boston, and Chicago. Rebranded as Conversant in 2013.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Glazer & bar

Creative Director, Head of Creative

Jan 2002Jun 2003 · 1 yr 5 mos

  • Creative Director for TV, print, point of sale, direct marketing, and web advertising for Haagen Dazs, Pillsbury, Nature Valley, Weight Watchers, KIA Motors, and more. Managed the Creative Department and Production Studio. Managed all service providers, including ad production, sound design, storyboard artists, animators, illustrators, and interactive agencies. Directed and presented creative to potential and existing clients. Developed and maintained client relations, and participated in clients board of directors meetings.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+5

Ascola - meimad college

Lecturer, Dept. of Media and Interactive Design/Visual Communication

Jan 2001Jan 2004 · 3 yrs

  • Course in Graphic Design - Corporate Identity
  • Course in Interactive Design and Animation - Interactive Flash music clip
  • Commercial Design Course - Interactive sales presentation for the KIA Israel Motors showroom - KIA presented award
  • Student Final Project Course - Instructor and Mentor
Team BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing OperationsIntegrated Marketing+2

Puzzlehead

Co-founder, Accounts Leader & Senior Art Director

Jan 1999Jan 2002 · 3 yrs · Ramat HaSharon Area, Israel

  • Managed Creative, Account Management, and Technology teams consisting of account managers, art directors, animators, copywriters, video/sound designers, and programmers on a variety of projects. Directed design of Corporate Identity, Business and Product presentations, Websites, and Graphic User Interfaces, for clients such as: Orbotech, Aglaia Diamonds, Nice Systems, Galileo, Bezalel Academy of Art and Design and many more. Developed new business, maintained long term client relations, and delivered both Sales and Creative Presentations. Created and implemented new methods and procedures for working in new media and user interface design, including training and documentation. (formerly Puzzlehead Communication Design)
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+5

Grey group amea - asia pacific, middle east & africa

Art Director

Jan 1998Jan 1999 · 1 yr · Tel Aviv, Israel

  • (Adler Chomsky & Warshavsky) Art Director for broadcast, print, radio and web advertising campaigns for clients such as Seimens, Snapple, Bank Discount, Bank Tefahot, Greenberg Supermarkets, and more. Art Director for TV ads, post production, still photography and print ads. Managed a team of production artists to produce creative presentations including storyboards, concept boards, and print / billboard mock-ups.
New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+7

Idf - israel defense forces

Military Police Investigator

Nov 1991May 1994 · 2 yrs 6 mos · Israel

New Business DevelopmentTeam BuildingStrategic LeadershipCreative DirectionStrategic VisionMarketing Operations+5

Education

Bezalel Academy of Art and Design

Bachelor Design — Visual Communications

Jan 1994Jan 1998

School of Coaching Mastery

Certified Positive Psychology Coach

Jan 2017Jan 2018

Rhode Island School of Design

Course: 'Unfolding Meaning' Advanced Workshop — Visual Communications

Jan 2004Jan 2004

Charles River Institute of Healing and Inner Arts

Asian Bodywork Certification Program in Zen Shiatsu - 700 hour program — Traditional Chinese Medicine

Jan 2004Jan 2006

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