Nov 2023 – Dec 2023 · 1 mo

Jun 2020 – Nov 2023 · 3 yrs 5 mos

• I am responsible for overseeing a portfolio consisting of PPI, Pain Management, G.I., and Anti Allergic medications with a total value of more than Rs 60 Cr. My role requires me to develop and implement comprehensive marketing strategies that drive sales results and support brand growth, while establishing a strong foothold in the marketplace.
• In line with my responsibilities, I lead the development and execution of all marketing campaigns and work closely with doctors to ensure seamless engagements. I have also spearheaded numerous successful product launches, including the introduction of our new brands - Reledol Gel for pain management and Bularid-M for allergic rhinitis.
• In addition to the above, I play an instrumental role in planning, procuring, and implementing marketing inputs and campaigns that are tailored to reach and engage with our targeted customers. I also oversee the development of visual aids and communications to effectively promote our products to our customers.

Nov 2018 – Jun 2020 · 1 yr 7 mos · Mumbai Area, India

• I have successfully managed a portfolio size of Rs 35 Cr. My portfolio included Anti-Fungal, Anti-Bacterial, Anti-Viral, Emollient, and Dermatological products.
• My key responsibilities included developing the entire marketing strategy and execution plan, planning of campaigns & procurement of inputs, visual aid and communication development for targeted customers, managing product re-launches and new product launches, and managing digital campaigns for the division.
• One of my notable achievements includes winning the 'Best Brand Launch of the Year 2019' award by AIOCD AWACS for Zitran (itraconazole).

Oct 2013 – Nov 2018 · 5 yrs 1 mo · Mumbai Area, India

• Setting up Acute Care division
• Total portfolio size: Rs 20 Cr which included PPI, Pain-management, Antibiotics, Anti-cold preparations
• New identity development for Bliss ISPL
• Setting up Goldmist Pharma for local distribution
• Goldmist Pharma was a marketing and distribution agency started by Bliss ISPL for exclusive supply of their products in Nasik City.
• Total annual turnover of 45 Lacs.
• Developing novel digital platform PharmaMandi
• Conceptualize and developed a new digital product “PharmaMandi”.
• PharmaMandi is an android mobile application which connects patients to local pharmacies online.

Oct 2012 – Sep 2013 · 11 mos · Mumbai Area, India

• Total portfolio size: Rs. 18 Cr
• Handling Azithromycine & combi
• Successfully launched Aziwok-Cef 250 Tab as per market demand

Oct 2010 – Sep 2012 · 1 yr 11 mos · Mumbai Area, India

• Total portfolio size – Rs. 10 crs
• Neutraceutical (Vit B complex, Vit D3, SAMe) portfolio – Rs. 7 crs
• Sexual stimulant (Sildenafil, Dapoxetine): Rs. 3 crs
• Launched 3 new brands – Samplus Tab (Ortho & CP), D-ALL Cap (Ortho & CP) & Daposure Tab (Uro & CP)

Jan 2009 – Sep 2010 · 1 yr 8 mos · Mumbai Area, India

• Sales responsibilities:
• Identifying customers for our products by doing market research in my designated area
• Generating revenue by promoting division’s products effectively to the targeted customers
• Achieve the sales targets by implementing market and business strategy set by H.O.
• Market research for new product launch & ensuring brand availability at the chemist counter
• Identify and analyzing the various competitors present in the market and their marketing activities.
• Conducting symposiums, seminars and doctor’s meeting
• Maintaining an inter-personal relation with Dr’s, Chemists & Stockiest for generate sales

May 2008 – Dec 2008 · 7 mos · Nagpur Area, India

• Sales responsibilities:
• Identifying customers for our products by doing market research in my designated area
• Generating revenue by promoting division’s products effectively to the targeted customers
• Achieve the sales targets by implementing market and business strategy set by H.O.
• Market research for new product launch & ensuring brand availability at the chemist counter
• Identify and analyzing the various competitors present in the market and their marketing activities.
• Conducting symposiums, seminars and doctor’s meeting
• Maintaining an inter-personal relation with Dr’s, Chemists & Stockiest for generate sales