Sep 2024 – Present · 1 yr 9 mos · Madrid, Community of Madrid, Spain · Hybrid

• As Adjunct Professor I educate a cohort of 17 students in building Partnerships and Sponsorships in Fashion, Luxury & FMCGs. Elements of the course include
• Developing Sponsorship Strategies (B2B, Talent & Celebrities)
• Strategic Alignments between Sponsor and Sponsee
• How to create 360° Marketing Initiatives & Activations
• Negotiation Training, Frameworks and Strategies

Mar 2024 – May 2025 · 1 yr 2 mos · Munich, Bavaria, Germany

• Build and maintain relationships with key fashion & luxury brands to drive incremental consideration for TikTok. Clients included: Richmont Group, Chanel, Breuninger, Purelei, Fielmann. Global Account Leader for Swarovski.
• Develop and execute full funnel media marketing strategies to increase brand awareness, engagement, conversions and loyalty for partners on TikTok.
• Lead and develop cross-functional teams, including client solutions, ad policy, marketing, and creative partnerships, to scale the fashion & luxury vertical
• Identify and negotiate new partnership opportunities to expand TikTok's brand portfolio.
• Analyze market trends, consumer insights, and partner feedback to identify new opportunities for revenue growth.
• Develop and deliver regular performance reports (QBRs) to partners to ensure alignment on partnership goals and progress.
• Continuously optimize partnership performance by implementing data-driven strategies and new product adoptions that drive revenue growth and maximize ROAS

Jun 2022 – Feb 2024 · 1 yr 8 mos · Munich, Bavaria, Germany

• Build and maintain relationships with key beauty & luxury brands to drive incremental consideration for TikTok. Clients included: Estée Lauder Companies, Chanel, Puig, COTY, Wilkinson Sword, Pierre Fabre.
• Develop and execute full funnel media marketing strategies to increase brand awareness, engagement, conversions and loyalty for partners on TikTok.
• Lead and develop cross-functional teams, including client solutions, ad policy, marketing, and creative partnerships, to scale the fashion & luxury vertical
• Identify and negotiate new partnership opportunities to expand TikTok's brand portfolio.
• Analyze market trends, consumer insights, and partner feedback to identify new opportunities for revenue growth.
• Develop and deliver regular performance reports (QBRs) to partners to ensure alignment on partnership goals and progress.
• Continuously optimize partnership performance by implementing data-driven strategies and new product adoptions that drive revenue growth and maximize ROAS

Jun 2020 – May 2022 · 1 yr 11 mos

• Central point of contact for all Golf players, respective managements & agents, tournament hosts, agencies and partners for all Golf related topics
• Project lead for the 360° marketing activation for The Open Championship and BMW PGA Championship (UK). This included overseeing the full marketing strategy and its implementation, respective uniform outfitting for on ground staff and player activations onsite
• Lead in stakeholder management with key internal business units such as Brand Management, Merchandise Management, Retail Management, Strategic Marketing, Social media and PR channels, as well as external agencies and service providers
• Planning and execution of local market activations and events, such as “BOSS on Par” with Patrick Cantlay (US), focussing on new and younger customer acquisition and drive to store measures, store events, signings and Q&A sessions
• Budget planning (€+3MIO) and KPI for all Golf related campaigns

Jan 2019 – Jun 2020 · 1 yr 5 mos

• Strategic planning and development of the marketing calendar for both BOSS and HUGO, focusing on a balance in marketing mix and prioritization of customer and company goals
• Pro-active conception, development, execution and optimization of 360° Integrated Marketing campaigns, to further strengthen the brand awareness and relevancy
• Close collaboration with key internal stakeholders such as Brand Management, Merchandise Management, Retail Managament and all communication channels to provide all necessary information for campaign executions (i.e. Global Buy, Content Production Article Lists, Briefings,...)
• Independent campaign and project management of integrated and highly complex marketing activities (i.e. HUGO x Liam Payne)
• Lead in core communication cross channel meetings along the yearly collection development process for both brands BOSS and HUGO (including all wearing occasions and gender lines)
• Central point of contact in the Global Marketing and Brand Communications department for marketing strategy, competitive research, campaigns, activations and benchmarks
• I reported to the Head of Integrated Marketing.

Oct 2017 – Dec 2018 · 1 yr 2 mos

• HUGO BOSS is one of the leading companies in upper premium fashion. The companies focus and core brands are BOSS and HUGO
• My job responsibilities include:
• Develop and implement Global 360° Communication Strategies for both BOSS and HUGO brands across all four fashion seasons: Spring/Summer, Fall/Winter, Pre-Fall and Pre-Spring
• Curate and plan the Global Marketing calendars for both BOSS and HUGO

Feb 2016 – Jul 2016 · 5 mos

• Assisted in the development of global marketing campaigns for 2016
• Man of Today
• Create Your Look 2.0 Launch with the German National Football Team
• Consumption Periods: Wedding
• Fashion Influencer Campaign for “Back to Work”
• Market Consultant for the Asia Pacific market and team
• Support and input to the strategic planning and development of concepts for 2017
• Independent project coordination of instore print materials for the global Wedding activation 2016
• Support to the Market Consultants of the U.S. market

Aug 2015 – Feb 2016 · 6 mos

• Assisted in the launch of the “Art of Tailoring” in-store screen and mannequin retail experience across all main US flagship stores New York City, Miami, Los Angeles and Chicago
• Acted as the liaison to the creative agency “Coloredge” to develop the Art of Tailoring screen technology
• Createed training guides for sales staff how to leverage the experience as part of a sales strategy
• Assisted in the development and execution of in-store events, such as the launch of the BOSS Bespoke Bag
• Developed regional and local marketing initiatives to drive traffic to store and subsequent conversation rates
• Directly reported to the Senior Vice President of Communications NCSA

May 2013 – Jul 2013 · 2 mos · Stuttgart Area, Germany

• EY is amongst the Big 4 Advisory, Assurance, Tax, Transaction Services around the globe.
• My job responsibilities as Marketing Intern included:
• Develop a social media strategy for Twitter for the DACH regions
• Hold trainings for the marketing teams on how to use social media within the overall communications strategy
• Assisted in the Local Face 2 Market campaign, which brings Senior Partners closer to EY's clients.

May 2012 – Jul 2012 · 2 mos · Stuttgart Area, Germany

• Most importantly throughout these two months of work experience I helped in the production of the newest Aston Martin Vanquish (2012) vehicle. I helped in the studio taking pictures as well learning how to use editing softwares, such as Adobe Premier and Final Cut X, to cut and edit the video, which can be found here: http://vimeo.com/48882547 I also helped edit films that are now present on the company's portfolio.
• Furthermore part of my responsibilities was to assist the CEO as well as production manager in organizing schedules and events for upcoming photo/video shoots. One of the shoots was a SMART campaign for which Kobe Bryant was contracted for to be the face of the campaign.