Aug 2022 – Oct 2025 · 3 yrs 2 mos · Hybrid

• Lead downstream marketing - global demand generation & corporate marketing for Mesa's four divisions, empowering demand gen managers to strategize, implement, and optimize campaigns across AMER, China/APAC, and EMEA.
• Operationalize internal learning and adoption of growth, ABM, and cross-commercial tactics to optimize sales, marketing, and customer support alignment.
• Manage vendors, contractors, and internal team members to execute campaign strategy and reporting for multiple brands, products, and applications.
• Evaluate current processes and KPIs for continuous improvement (A3, Kaizens)
• Leverage best-in-class marketing and sales technology stack to enable commercial outreach, nurturing, and lifecycle management, including: Salesforce CRM, Hubspot Marketing Automation, ZoomInfo/Cognism, DemandBase, LinkedIn, Google, Sendoso / Reachdesk / Postie
• Leverage generative AI + ML standard processes to improve speed between concept to campaign to optimization; improve content quality and content medium types with lean resourcing methodology
• Mesa Labs Divisions
• Biopharmaceutical Development: Immunoassays, Peptide Synthesis
• Clinical Genomics: Pharmacogenetics, Oncology, Hereditary Genetics
• Calibration Solutions: Data Loggers, Environmental Continuous Monitoring, Ambient Air Sampling, Dialysis Technician and Clinician Meters, Gas and Air Flow Measurement, Cap Torque Testing
• Sterilization and Disinfection Control: Biological and Chemical Indicators Cleaning Process Indicators, Mail-In Biological Monitoring Services

Sep 2019 – Aug 2022 · 2 yrs 11 mos · Hybrid

Feb 2021 – Oct 2025 · 4 yrs 8 mos · San Diego, California, United States

• Strategize mid-level and enterprise account-based marketing with commercial teams (Product, Marketing, Field Sales), build ideal customer profile (ICP), develop persona messaging, craft personalized content (Sales Collateral, Emails, Google Search and Display Ads, Third-Party Media Buys, Conference Materials), and deploy across multiple channels (SEO/SEM, Hubspot/Pardot, LinkedIn)
• Consult with DataCore, Perifery, and JMR Electronics
• Led 20% YoY growth in engagement and pipeline opportunities
• MarketerHire is an network of pre-vetted, freelance marketers. Our mission is to connect top marketing talent with experience from global brands and hot startups with businesses quickly and seamlessly. Hundreds of marketers apply to MarketerHire each month. We accept less than 5%.

Dec 2018 – Jul 2019 · 7 mos · Greater San Diego Area

• Drove acquisition, retention, and growth for global customer community through paid and organic growth marketing strategies
• Spent $875,000 budget over 7 months (Sendlane), or $1.5 million annual budget. Our primary channels were: Google Ads (AdWords, Display and Video Retargeting), Bing Ads, Yahoo Gemini, Quora Ads, AdRoll, Facebook/Twitter/Instagram, LinkedIn
• Optimized number of qualified leads from 40 weekly to 60 weekly, CPL from $70 to $40, and reduced CAC from $200 to $150
• Ensured targeting on paid social platforms like LinkedIn and Facebook were hyper-focused on lookalike audiences of our power users.
• Optimized the content based on pain point + solutions: Ensure every piece of content and messaging in the user journey reflects the needs and questions of that audience.
• Ran multivariable experiments on imagery, messaging, and targeting. Keep what works. Pause and remove what doesn’t.
• Removed friction for the user so they get to experience as quickly and as effectively as possible the product value we offer them. We cut out unnecessary sales steps, onboarding steps, and anything that may deter user from experiencing what we have to offer.
• Sendlane is a email marketing automation SaaS product serving eCommerce and Content Creator businesses across the web.

Jul 2016 – Dec 2018 · 2 yrs 5 mos · Greater San Diego Area

• Deliver strategic insight and oversight for digital engagement projects reaching thousands of users across the U.S.
• Lead operations and communications for United Way Worldwide and its 22 local United Way constituents
• Support business development efforts
• Facilitate project strategy and implementation for creative, technology, & content teams, utilizing Salesforce Marketing Cloud, CRM, and Wave
• Grow and drive marketing analytics service line
• Craft customer value & strategy – Development of customer driven, value enhancing strategies to drive increased business effectiveness, improved technology utilization, and enhanced positioning to address marketplace forces, including transformation road mapping
• Evaluated and analyzed the effectiveness of existing solutions, platforms, and tools against selected business and technology KPIs and strategic goals
• Perform process and technology improvements by assessing the effectiveness of user or donor impact processes; made recommendations to align to corporate goals, market trends
• Develop, align, and deploy processes revolving around future state operating model and processes to match organizational strategic goals and vision
• //
• Fifty and Fifty's mission is to engage the world in the worthwhile. We love seeing good causes and organizations take up more of the popular culture space. Day-to-day we try to live by a simple, true wisdom: Do more for those who need it most. We invest in each organization we partner with. We believe in their causes, understand their issues, and work to meaningfully address they problems they seek to resolve in this world.

Aug 2015 – Jul 2016 · 11 mos · Greater San Diego Area

• NYSE: AMN
• Lead digital customer acquisition efforts using sourcing tools across 15 brands and manage 25+ vendors and agencies
• Implemented digital / IT transformation projects to overhaul job applicant platforms
• Optimized paid and organic strategy to increase lead performance
• Explored and tested innovative recruitment platforms and tools to expand reach and deepen the experience for job seekers
• //
• AMN Healthcare provides innovative healthcare workforce solutions and recruitment staffing services that help our clients, clinicians and physicians deliver excellent, cost effective patient care. Recognized as healthcare's workforce innovator, we enable providers to successfully navigate the evolving healthcare environment. We attract and recruit the most comprehensive offering of clinicians and physicians. We achieve superior shareholder value by investing in the most talented and passionate team in the industry.

Aug 2015 – Sep 2015 · 1 mo · Greater San Diego Area

• Conducted competitive market research, evaluating product landscape to inform strategic direction
• Developed and performed client validation survey for a product launch
• Analyzed market and growth trends
• A short-term, market research project to help client understand competitor landscape, including value proposition, products, and growth potential. Result: inform corporate investment decisions for long-term success.

Dec 2014 – Sep 2015 · 9 mos · Carlsbad, CA

• Marketing Manager
• Managed lead generation, reach, engagement, and conversion funnel with to a 34K B2B audience size
• Managed marketing to sales funnel, including nurturing and lead scoring
• Managed primary social media accounts
• Led Dealstruck submission and received first place awards for 2015 Stevie Awards and 2015 San Diego Business Journal's Best Places to Work
• Created technical writing, including blog series, e-Book, infographics and product explainers to increase web traffic click-through rates
• Managed PR agency by producing earned and owned media; measuring results vs. competition
• Led efforts to unify and simplify brand messaging in our indirect channels
• Curated and promoted content to educate stakeholders, including partners and clients
• Partner Manager
• Identified and cultivated partnerships with vendors, banks, and affiliates to increase bottom-line sales (i.e., borrowers)
• Designed two resource and training portals for 350 stakeholders, using responsive web design (RWD)
• Assisted with development of business plan for new product launches (asset-based line of credit and inventory line of credit) deployment among sales, PR, marketing, and operations team
• Measured new customer deal flow through indirect channel sales against firm’s monthly and quarterly objectives
• Tracked small business growth trends across five vertical segments: general contracting, home healthcare, digital and web-based firms, residential/commercial cleaning, and financial services firms
• http://dealstruck.com

Jun 2014 – Sep 2014 · 3 mos · Durham, North Carolina

• Recommended, executed, and presented scalable knowledge management strategy for multi-channel outputs (i.e., learnings and insights) by conducting internal stakeholder interviews and researching collaboration platforms
• Managed lead generation projects, assessing metric performance for TV, Print, paid and organic search, CRM, and Retail
• Managed User-Acceptance Testing (UAT) protocols for newly established campaign tracker and reporting platform
• Tracked promotional content released via web through tracking codes
• Created and implemented SOP for marketing analytics request intake, prioritization, and execution
• Developed and presented multi-channel benchmarking guide for use among all US Pharmaceutical brand teams; results informed alignment of campaign objectives
• Partnered with agencies, brand teams, analytics and strategy teams, and executive leadership to roll out new platforms for all pharmaceutical product lines
• Conducted competitive analysis with respect to digital marketing landscape for pharmaceutical brands

Jan 2014 – Jun 2015 · 1 yr 5 mos · Greater San Diego Area

• Assist professors with MBA graduate and undergrad courses: “Project Management,” “Marketing,” "Managing Diverse Teams,” and “Business Ethics”
• Conduct office hour discussions, developed teaching materials, and graded course work for average of 80 students per course
• Help students develop critical thinking and writing skills as well as cooperative behaviors
• Topics included: customer acquisition, branding, marketing communications, personal ethics and values, role and importance of diverse teams in workplace productivity, homogeneous vs. diverse teams, power of diversity in decision-making, social identity, and emotional and relational intelligence

Aug 2013 – Jun 2015 · 1 yr 10 mos · San Diego, California, United States

• Digital Strategy. Go-To-Market Strategy. Lab-2-Market. Inclusive Leadership. Social Entrepreneurship.

Nov 2009 – Aug 2013 · 3 yrs 9 mos · Greater San Diego Area

• Consultant
• Composed two global value pharmaceutical dossiers (with gap analyses) for internal stakeholder education
• Conducted primary and secondary research to inform clients’ marketing strategy (e.g., value messaging) throughout product life-cycle (from proof of concept to commercialization)
• Developed best practices and new pricing model for dossiers, leading to revamped service line
• Managed $3 million service agreement, its scope of work, change orders, and budget
• Interfaced weekly with executives and senior leaders across various divisional departments to communicate new industry trends (e.g., biosimilars), explore new service lines (e.g., investigator-initiated trials), and keep up-to-date on reimbursement policies (e.g., CMS regulatory legislation)
• Prepared summary reports illustrating key points, patterns, and trends found in data and policies
• Drafted written proposals (including text, graphs, tables, & illustrations) to win new client work
• Forecasted reimbursement pricing implications for a client’s product in insurance market (federal and private)
• Operations
• Managed contact center operations for client and operated cross-functionally as liaison between analysts, client, and executive teams
• Drove 110% growth in revenue for client’s product within first year of contract
• Performed insurance verification and presented efficiency strategies to colleagues and created standard operating procedures; metrics doubled within first eight months of program launch, giving client $5,000 in savings per week
• Trained five teams (10 individuals per team) in CRM operations and Oracle platform metrics

Aug 2008 – Jun 2009 · 10 mos · Greater San Diego Area

• Managed customer accounts through follow-up, soft marketing, and lab visits.
• Fielded phone calls and responded to billing and sales inquiries from lab managers.
• Developed an online, customer care feedback system to improve Allele’s quality control of DNA primers.
• Handled shipping logistics; formed key relationships with FEDEX, DHL, UPS and KWE representatives.

Jan 2008 – Dec 2008 · 11 mos · Greater San Diego Area

• Coordinated a stem cell conference with leading scientists and industry experts in San Diego.
• Marketed a conference to targeted researchers by designing fliers, preparing eBlasts and networking.

Jan 2008 – Jun 2008 · 5 mos · San Diego, California, United States · On-site

• Implemented statistical instruments in psychology, education and health among youth
• Translated research conclusions into practical applications for presentation to board members
• Mentored by and researched directly under the former CEO of Rady Children’s Hospital, San Diego

Feb 2007 – Apr 2007 · 2 mos · On-site

Jun 2006 – Aug 2006 · 2 mos · San Diego, California, United States · On-site