Danielle Ross

Partnerships Manager

San Diego, California, United States11 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 10 years in B2B product marketing.
  • Led successful product launches at Meta and Apeel.
  • Expert in developing go-to-market strategies.
Stackforce AI infers this person is a B2B product marketing expert with a focus on SaaS and customer experience.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyCustomer ExperienceConsultingSoftware ImplementationCustomer Experience ManagementSurvey Design

Other Skills

Marketing StrategyProduct DevelopmentProduct StrategyProduct ManagementSoftwareSoftware as a Service (SaaS)enterprise saasSaaS DevelopmentCustomer SuccessSurvey SoftwareB2B MarketingEnterprise SoftwareSoftware DevelopmentLeadershipData Analysis

About

As cheesy as it sounds, it's true: the customer must be at the center of a business's universe in order to create amazing products and address real needs. I've exercised this mindset throughout my 10+ year career in B2B product marketing. Career highlights: → Helping employers offer meaningful benefits to employees around the globe at Forma → Influencing sustainability-driven product and GTM strategies at Apeel → Developing and launching new advertising products at Meta → Cultivating high-value enterprise relationships at Medallia Outside of work, there's a good chance you'll find me daydreaming about the outdoors, food, and wellness.

Experience

11 yrs 9 mos
Total Experience
2 yrs 4 mos
Average Tenure
3 yrs
Current Experience

Forma

3 roles

Head of Marketing and Business Development

Promoted

Oct 2025Present · 8 mos · San Diego, California, United States · Remote

Senior Director, Product Marketing

May 2025Sep 2025 · 4 mos · San Diego, California, United States · Remote

Director, Product Marketing

Apr 2023Apr 2025 · 2 yrs · San Diego, California, United States · Remote

Apeel

Senior Manager, Product Marketing (B2B)

Jul 2021Nov 2022 · 1 yr 4 mos · San Diego, California, United States · Remote

  • Collaborated with product and sales teams to develop new Apeel-protected produce and lead grocery retailer (B2B) go-to-market strategies
Marketing StrategyProduct MarketingProduct DevelopmentGo-to-Market StrategyProduct Strategy

Facebook

2 roles

Manager, Product Marketing (B2B)

Aug 2019Jul 2021 · 1 yr 11 mos · Menlo Park, California · Hybrid

  • Launched new mobile app product within Facebook Ads platform and defined multi-year product strategy alongside product and engineering leadership
Product ManagementProduct MarketingSoftwareGo-to-Market Strategy

MBA Intern, Product Marketing Manager (B2B)

Jun 2018Aug 2018 · 2 mos · Menlo Park, California

  • Researched needs of consumer packaged goods (CPG) brands to understand product market fit and market opportunity for Facebook's Lead Ads product
Software as a Service (SaaS)enterprise saasSaaS DevelopmentConsultingCustomer SuccessCustomer Experience

The wharton school

Wharton MBA Student ('19)

Jul 2017Jun 2019 · 1 yr 11 mos

Medallia

3 roles

Engagement Manager, Retail Practice

Dec 2015Jul 2017 · 1 yr 7 mos · Palo Alto, California

  • Consulted Fortune 100 eCommerce and Luxury Retail brands on using customer experience (CX) SaaS insights from online and physical channels in strategic marketing, sales, and operations decisions. Supported team of 3 analysts.
Software Implementation

Senior Analyst

Promoted

Jul 2014Nov 2015 · 1 yr 4 mos · Palo Alto, California

  • Managed technical implementation work, translating client needs and business strategy to Medallia's software enablement
Survey SoftwareCustomer Experience ManagementSurvey DesignSaaS Development

Analyst

Oct 2013Jun 2014 · 8 mos · Palo Alto, California

  • Executed on technical SaaS customer experience projects including survey design and reporting

Education

The Wharton School

Master of Business Administration (MBA)

Jan 2017Jan 2019

UCLA

Bachelor of Arts (B.A.)

Jan 2009Jan 2013

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