Feb 2024 – Jul 2024 · 5 mos · Witchcliffe, Western Australia, Australia · On-site

• Spearheading and optimising marketing and communications endeavors at Witchcliffe Ecovillage.
• Main goal: Streamlining & Optimising Marketing for a higher ROI and Brand Awareness.
• Main tasks:
• Sustainable House Day – Open Houses Day in the Ecovillage with a no-show rate of 0% (actually, more people joined then expected!) and a ROMI of 300%;
• Streamlining, simplification and automation of repetitive tasks
• Optimisation of data collection and analysis
• Developing SOPs for future reference
• Public relations and community communication
• Newsletter and sales pipeline optimisation

Jun 2023 – Apr 2024 · 10 mos

Mar 2023 – Jul 2023 · 4 mos

• As a brand ambassador, I represent CERQ with its vision to enable the energy transition through smart energy storage. I make sure that the redox flow technology is recognised as a crucial part of a greener future.

Oct 2021 – Mar 2023 · 1 yr 5 mos

• Leading the Marketing, PR and Internal Communications team. This includes sharehoulder communications, strategic planning and coordination of agencies, employees and partners. Over 1M € budget responsibility.
• Rebranding for the entire company – introduction of the new word/figurative mark “CERQ” as a European trademark, including the associated change processes and formal requirements
• Accompanying the change management for internal and external communication, including positioning of the brand as part of the rebranding
• Development of the overall brand identity, including brochures, imagery, tone of voice etc.
• Creating a media presence by establishing and maintaining contact with relevant media and associations
• Development of the brand and communication strategy, considering the corporate strategy, including PR strategy, investor communication, social media, newsletter, event and webinar strategy
• Establishing workflows and blueprints for optimized collaboration within the marketing team and with relevant stakeholders
• Team development including personnel responsibility
• Planning and implementation of the marketing software architecture, including the planning of possible interfaces for a smooth Martech working environment
• Budget responsibility in the seven-digit range
• CERQ (Jenabatteries GmbH) has developed the most sustainable, metal-free flow batteries, providing a fair and green power storage for multiple energy sectors worldwide. We are passionate about enabling the crucial energy transition to keep our promise to the future generation.

Oct 2021 – Present · 4 yrs 8 mos

• Fractional CMO & Founder of a strategy collective helping brands find clarity through naming, positioning and rebranding.
• Current focus areas include:
• Fractional CMO support for one of the biggest biogas and biomethane developers and operators in Germany
• Strategic Hackathon Unit Lead (Partnered with N3XTCODER). Refining the positioning and storytelling of their Hackathon Unit and acting as Expert for the 10th Cassini Hackathon 2025 in Berlin.
• Brand positioning & renaming for growth-stage brands
• Strategy consulting for transformation-driven teams
• In short: I help teams turn change into clarity — whether through a rebrand, a pivot, or 48 hours of Hackathon chaos.
• //
• We help brands in tranformation. Rebranding and renaming specialists helping you shed your overhauled image or merging your brand within an M&A process. B2B brands with character.
• Clarafischer.de

Apr 2021 – Oct 2021 · 6 mos · Leipzig, Sachsen, Deutschland

Jul 2020 – Oct 2020 · 3 mos · remote

• The Journey is the world’s largest climate innovation summer school. It brings together students and professionals from all over the world.
• It focuses on climate action, innovation, systems transformation, and community building.
• Since 2010 there have been 60 summer schools across Europe, which generated over 400 project and business ideas, and built a strong global network of over 3,000 peers.
• The EIT Climate-KIC Journey approaches the challenge of climate change from different disciplines, cultures, and sectors, working with master students, post-graduates and young professionals.

Apr 2020 – Jul 2021 · 1 yr 3 mos · Leipzig (Stadt), Sachsen

• Spokesperson for internal and external communication
• Mentor for the startups classes regarding PR, business development and marketing topics
• Working together with the CEO and Marketing Manager to raise brand awareness through multiple trust-building campaigns
• B2B Communication
• Website Relaunch
• MarTech stack development

Mar 2020 – Oct 2020 · 7 mos

Mar 2020 – Aug 2020 · 5 mos · remote

• Ito delivered an open-source contact tracing app as one of the main contributors for the German Corona-Warnapp by SAP. As part of the operations team, I made sure ito was on track with its roadmap and delivered an alpha version for test usage. The app was furthermore considered for the development of the Dutch Coronamelder App.

May 2019 – May 2023 · 4 yrs · Leipzig, Sachsen, Deutschland

Apr 2019 – Dec 2019 · 8 mos · New Plymouth, Taranaki

• Dismissal due to a takeover and resulting layoffs

Jul 2018 – Jun 2019 · 11 mos · Greater Munich Metropolitan Area

• Team lead of 5 team members, script and storyboard creation, supervision, project management and communication between customers and project team

May 2018 – Apr 2021 · 2 yrs 11 mos

Sep 2017 – Apr 2019 · 1 yr 7 mos · Stockholm, Stockholms Län, Schweden

• Content creation, Social Media Channels: Taking ownership and securing the quality of copy in Mynewsdesk’s channels
• working at the interface of marketing, customer support and product, enhancing the product experience through comprehensive and accompanying blogs, guides and webinars
• PR Work: Working continuously with PR for the German market
• Community:
• Building a community, set up influencer programs etc. Identifying and supporting the community with interesting and relevant content. Working closely with both the global and local marketing team with the aim to collect and share content
• HR Marketing: Working closely with HR regarding campaigns and events that help us to find the right talents

Mar 2017 – Sep 2017 · 6 mos · Leipzig und Umgebung, Deutschland

• Responsible for the intranet appearance, training of employees for intranet
• further development of the intranet and intranet workshops using an industry CMS with custom CMS design
• internal employee communication upon consultation with team managers
• factory tour responsibility and further refinement of tour experience to support BMW’s brand experience
• support of media technology at events, creation of intranet content
• writing PR releases, supporting PR and Marketing events

Jan 2017 – Mar 2017 · 2 mos · Bamberg und Umgebung, Deutschland

Mar 2016 – Apr 2026 · 10 yrs 1 mo · Leipzig

• Voice of Tech is a PR and Branding agency that has specialized in communicating for tech and digital companies. We support in getting media attention, having a clear external appearance and developing businesses to become thought leaders.
• www.voiceof.tech

Oct 2014 – Jan 2016 · 1 yr 3 mos · Schweinfurt

• In charge of (HR) Marketing, PR and social media channels. Concept and campaigns development as well as their implementation. Design of advertising material, ads, etc.
• Furthermore, experience in cold calling.

Sep 2014 – Jan 2017 · 2 yrs 4 mos · Bamberg und Umgebung, Deutschland

• Responsible for social media content creation and community management with focus on Facebook and Instagram
• Marketing and content strategy
• Website maintenance, campaign planning and implementation, creation of marketing articles such as flyers, posters, graphics, etc., writing and distributing press releases and maintaining media relations.

Sep 2013 – Jul 2014 · 10 mos · Offenhausen

• Dual student in marketing.
• Insight into the areas of trade fair construction, product marketing, product management, online and offline marketing, accounting.