Apr 2022 – Jun 2022 · 2 mos · Mount Fairy, NSW

• Taking a break to do some overdue regenerative property management on a 100 acre property i have been trying to regenerate. Adding structures like leaky weirs, swales, contours, improving (slowing) water flows and roading, planting, general property maintenance, supplying firewood (from fallen trees) etc.

Dec 2021 – Mar 2022 · 3 mos · Canberra, Australian Capital Territory, Australia

• Consultancy contract to help an awesome VC backed Aussie AI start-up with sales strategy & collateral.
• Would you like to know how AI can help you transform your business this year?
• Have you ever been curious about AI? Would you like someone to take a quick look at your business and provide a free audit? You might think that this is just for the big players and not for you. But wait…
• Does your organization typically experiencing much pain around areas of…
• data ingestion and the need for transformation of large, ongoing amounts of highly complex information into useful plain language formats?
• creating content at scale and cost effectively?
• and ease of access (search, discovery) of knowledge?
• Other issues might be knowledge recall (impacting quality) or just scalability (quantity of outputs). These are all areas where the team at reKnow can help.
• Who is reKnow?
• reKnow is a business transformation company who uses AI technology to lessen the burdens of repetitive or complex knowledge management, content creation and communication tasks.
• We offer you the power of AI and machine learning to ingest large amounts of information (company and industry knowledge), contextualise it and allow you to transform it into useful plain language outputs (be it for training, compliance, marketing and communication, reporting, user documentation or tenders). We provide you with instant access to your past, present and future knowledge in output formats you want, and by giving your specialist staff more time to do what really matters: more time for innovation, thinking bigger and crafting higher quality outcomes. Who wouldn’t want more time for that?
• We seek to empower individuals and organisations to realise the true potential of their knowledge and make it available to reuse instantly. Our goal is to bring humanity back to knowledge sharing. We make the complex simple whilst helping you aim higher.
• We guide you through every step, with a focus on communication.

Jul 2018 – Dec 2021 · 3 yrs 5 mos · Mulloon, NSW, Australia

• Part of the Mulloon Institute. Doubled sales volumes to full productive capacity of farm, secured solid long term partnerships and created first supportive marketing campaigns (including POS, video and social media campaigns).
• Wow, what can I say - Australia's best eggs and more! Mulloon Creek Natural Farms is shining example of holistic and regenerative agriculture and how you can increase yields and carrying capacities whilst improving the soil and environment. We are known for producing a tastier and more nutritious egg from happy zen hens foraging 24/7 on bio-dynamic pastures. Not only are we true free-range (only 250 birds per hectare - 40 times more space than the industry standard) but the eggs are certified organic and Humane Choice. No beak trimming, declawing, wing clipping, herbicides, pesticides, hormones, antibiotics, cramming into cages or sheds. Our birds are free to roam 24/7, enjoy the sunshine, fresh air, diverse grasses, seed heads, bugs and grubs whilst guarded by Mareema dogs and rotated on clean bio-dynamic pastures. The Measuring Institute of Australia tested our eggs and found they had up to 4 times the omega 3's, 2.5 times the omega 3 to 6 ratio, higher in beta carotene, Vitamin A and zinc.

Jul 2013 – Apr 2018 · 4 yrs 9 mos · Bungendore, NSW

• Food Lovers Market Bungendore is a Grocer / Deli / Cafe based in the historic tourist town of Bungendore on the cool climate food and wine trail between Canberra and Batemans Bay. We focus on providing local, fresh, natural wholefoods. Including Free Range/ Grass Fed/ Preservative Free/ Spray Free/ Wax Free/ Gluten Free and Organic produce.
• The cafe offers organic fair trade coffee from Toby's Estate and a great range of nutritious and simple meals, snacks and treats.
• Feel free to check out our Facebook page https://www.facebook.com/FoodLoversMarketBungendore

Nov 2012 – Mar 2013 · 4 mos · Sydney, Australia

• Temporary Consultancy gig - setting up sales & social collateral and executing market introductions to tier 1 & tier 2 ecommerce players (retail/ travel), financial, telco and agency.
• Funbox is a Independent Trading Desk across display, video, mobile and social inventory pipelines. Funbox can work with any performance metric (CPC, CPL, CPA, rev share).
• Australian owned with offices in Sydney, New York, Munich, Bangalore and Tokyo. Funbox has the broadest RTB (Real Time Bidding) and retargeting service offering in Australia with over 21 DSP, Ad Exchange and SSP platforms as well as innovations in brand safety, cross platform analytics and cookieless retargeting. We are the RTB experts.
• The Detail...
• dCPM, CPC, CPL and CPA campaigns on multiple ad exchanges (Right media, Double click, OpenX, ADSDAQ, Appnexus), DSP's (MediaMath, Brandscreen, Invite Media, SiteScout, TheTradeDesk and many more) and SSP's gives us reach of over 15 Billion impressions a day world wide. Name your target metric and we make it work!
• Some of our major clients: MSN USA, CA, UK, NZ, Yahoo7, AOL USA, Optus SMB, HSBC, Razorfish USA, Acerno, Dotomi, Akamai, Laureate Group, Hi Media France and Netherlands, QuinStreet, Innity, Ad Remedy, Living Social, Groupon, Groupalia, Kupi Kupon, NineMSN, Open Universities Australia (OUA), RSVP, The Iconic, BT, Samsung,and many more.
• Specialties: Cross Channel Attribution of Online Media, RTB, Full Funnel Optimization, Search Retargeting, Comprehensive website retargeting via Google ADX, Facebook FBX, Cookie, Cookieless Device Recognition and Dynamic, Audience targeting - Contextual/ Semantic, Behavioural, Purchase Intent, Geo-location and Lookalike, affiliate marketing, SEO, PPC, SEM, Link building.
• Some Verticals - Online Education lead generation, Financial Products, eCommerce/Online Retail/ Travel as well as Dating/Dieting/health products lead generation.

Jul 2012 – Oct 2012 · 3 mos · Sydney, Australia

• JPaparazzi Studios are Australia’s largest photo booth specialists offering the latest in photo booth technologies with 5D branding and interactive marketing opportunities.
• Photos and videos are automatically uploaded to social media pages – FaceBook & Twitter and retrieved when you ‘like’ them.
• Includes branding and QR codes on the photo strips, custom branding on skin of booth, live audio video feed to all screens and real time connectivity to social media sites and corporate website.
• Cinevation has brought in significant new revenue streams including placement at major cinemas, Hard Rock Cafe and both domestic and International airports in Sydney as well as selling to major brands.

Jul 2010 – Oct 2012 · 2 yrs 3 mos · Sydney, Australia

• Responsible for directing the sales division. Cinevation is Australia's leader in innovative digital advertising for cinemas and is resposible for selling advertising space for Hoyts, Palace and many independant cinemas to local businesses across the eastern seaboard of australia.
• Cinevation is in the business of selling cinema advertising opportunities to locally based SME's and specialises in the creation of digital and 3D commercials.
• Cinevation has also expanded into video production for websites and social media, website development, SEO & SEM, custom QR code design (with colour & logo) and mobile website development
• This role entails the turning around and renewal of the sales team as well as a boots on the ground requirement to lead the sales drive.
• I have instigated a large number of refinements to the sales systems and renewal of strategy and website.
• I have brought in significant new revenue streams and lead by example - bringing in the largest revenue monthly.
• New clients included Penrith Panthers, Benevolent Society, Telstra, Cirque Del Soliel, Melbourne Theatre Company and many others.

Mar 2009 – Jun 2010 · 1 yr 3 mos · Sydney, Australia

• Sobaci Australia is a national interior fit out Project Management Company with a strong reputation for delivering high end fit out management services within retail, hospitality and corporate spaces.
• This role entailed re-creating from scratch the sales and marketing disciplines - including, company mission and objectives, unique selling proposition, marketing tools (website, online marketing, email marketing, capability statements, tender documents, portfolio book etc), and identifying target markets and tactics for new business acquisition.
• I was also involved with Senior Business strategy and the cross sales and marketing for business partners - Render Design Australia, International Marble & Granite and setting up a residential roof insulation business.
• Developed company website from scratch, which has received strong commendation from within the industry.
• Exceeding target of over 6 tenders per month by 75%.
• Repaired old relationships and developed relationships with new blue chip clients like Colonial First State, Westfield, Ipoh,Harrolds, Rhodes & Beckett, Little Joe, Sportscraft, Ojay, Assin, Ed Hardy, JB HiFi, Toby's Estate, Cupcake Bakery, Yogen Fruz, Nandos, NIB, Mima Design, Giant Design, Juicy Design, Design Clarity, Foster & Associates, David Hicks, HP&G, Hassel, Workroom, Red Retail Design, Bates Smart, BBR Design, DWP, F2 Architecture, Geyer, Incorp, Blackline, Storepro, M2 Design, Perry Fung architects and many, many more.

Sep 2004 – Feb 2009 · 4 yrs 5 mos · Sydney, Australia

• The Yellow Envelope (plus various other direct response mediums)
• The Yellow Envelope is Australia's largest unaddressed mail media channel delivering 25.5 million Yellow Envelopes to 6.4 million homes across Australia. This is a prime consumer focused, measurable and accountable direct response medium.
• This role was a 100% new business acquisition, commission driven sales focus. I had to generate my own client base to manage.
• I was also involved with other direct response offerings such as The Red Envelope in NZ, CIC catalogue, Hot Dockets/ Shopper Docket, List Rentals and product dispatch ride along insertions.
• Major Achievements Within 1 year I was the top commissioned sales performer
• Generated over $1m of ongoing business per annum.
• Brought in new blue chip clients like Virgin Mobile, Dell, Virgin Money, Aussie Home Loans, Pizza Hut and other well-known brands like Kresta, Curtain Wonderland, MBF, Perisher Blue, Sydney Water, Edwards, Rentokil, Rams, Contours, ACR etc.

Jul 2002 – Jul 2004 · 2 yrs · Sydney, Australia

• Key Focus Brought in to head up The Australian's property focus (primarily commercial property), recommend improvements and project manage change required to gain market share nationally. Successfully completed this business development role. Was then asked to account manage the premium recruitment portfolios of Engineering, Science, Media and Other.
• Major Achievements Recommended, designed and successfully launched "Primespace" - Australia's only comprehensive and dedicated weekly lift out for the commercial property market.
• Grew The Australian's commercial property market share by between 230% and 800% over the first three months
• Increased spend of top 10 commercial property advertisers by 686% over first three months.
• One month after joining the recruitment team we exceeded budget for the first time in 18 months.

Jul 1999 – Apr 2002 · 2 yrs 9 mos · Auckland, New Zealand

• I was hired specifically to turn around the downward revenue trend of the Key Account clients (Direct business - mainly large format retail, supermarkets and banks.
• My performances lead to an expanded role from managing the Herald's largest client relationships and insert business, to include managing and re-launching the entire business section.
• The focus was on Leadership of the teams under my control, directing sales strategy, servicing client relationships and project managing change. The business was a mix of direct, Agency and Online.
• Major Achievements Ended 1999 3% ahead of budget. In 2000 I bettered the budget by 33% or $2.3million, whilst lifting yield by 6%.
• Re-vamped the business section and raised last years revenue 20%.
• Was voted sales person of the month in Oct '01 despite managers being excluded from nomination.
• Staff unofficially bestowed me Sales Manager of the year in December '01.
• Developed and implemented improved sales management systems and processes.
• Recommended and implemented new annual and quarterly detailed business plans.

Aug 1996 – May 1999 · 2 yrs 9 mos · Auckland, New Zealand

• Subsequent to developing franchise expansion strategy and identifying opportunity to monopolise the Auckland market via tactical store opening in rapid east Auckland growth corridor, I took on the task to become the storeowner and manager. Focus was on the full range of business functions - marketing and strategy, leadership and HR, financial management, purchasing and stock control, sales and franchise responsibilities etc.
• Major Achievements Opening marketing campaign resulted in the most successful start up of a PNP store to date and continued, year on year sales growth during the poor economic period of 1997 and 1998.
• Further developed company guidelines and HR systems.
• Further developed business analysis and strategy development documents and procedures.
• Aside from successful handling of all established marketing and media during 'the Asian crises' also created and project managed construction and marketing of company website (which created improved customer contact and sales), event sponsorship, b2b sales, equipment hire service, HP scheme (became 25% of sales) and improved direct marketing.

Jan 1996 – Aug 1996 · 7 mos · Auckland, New Zealand

• Key Focus Two diverse focuses .
• 1/ Maintenance and maximisation of existing businesses. Acted as business consultant to store owners, assisting in all facets of their business management. Headed up supply chain negotiations, personnel management and group marketing initiatives.
• 2/ Strategic Business Development - Marketing, project management and expansion via new business channels.
• Major Achievements Negotiated better indent and ex-stock prices resulting in 2% increase in sales margin!
• Reduced number of suppliers by 10% resulting in better contracts, timely supply and less work.
• Set up group HR systems
• Initiated direct mail and customer data base development
• Initiated use of a WEBSITE and subsequently one of NZ's first retail ECOMMERCE sites.
• Identified product imports, which raised our margin nearly 5%annually.
• Identified East Auckland growth corridor for new store and had full responsibility for the development of the site and the shop fit out.

Nov 1993 – Jan 1996 · 2 yrs 2 mos · Auckland, New Zealand

• My key objective was to maximise or enhance the efficiency of operations at PNP and ready it for franchise development. Set up franchise system and documentation. Also assisted in marketing function and accounts.
• Major Achievements Recommended and implemented a computerised stock, POS and accounting system.
• Sourced import of exclusive products resulting in greatly increased margins and better store image
• Introduced rock-climbing and mountaineering category, which grew our customer base.
• Introduced B2B sales initiatives, which grew sales by 4% annually.
• Brand management and product development of in-house branded products, as part of strategic product mix, resulting in domination of key market segments whilst improving margin!
• Initiated promotions to backpacker tourist market, including 'bike-buy-back' scheme.
• Initiated 'dead stock analysis' and determined main stock lines. The resulting correction improved sales capture whilst reducing cost of stock by 12%!

Jan 1992 – Mar 1993 · 1 yr 2 mos · Auckland, New Zealand

• Branch Manager
•  Customer Service & Sales
•  Stock Control
•  Staff supervision, team motivation
•  Shop Display
•  Basic Banking and Wages Functions
• Achievements:  Turned business around - increased revenue 21% and net profit 200% despite harsh economic climate and negative sales trend of proceeding 2 years.