Alex Martins — CEO
Strategy leader helping software companies win the AI era — by turning product vision, customer insight, and GTM execution into measurable revenue outcomes. 25+ years in software quality, DevOps, and AI. Most recently: defined the AI-era portfolio strategy that placed Katalon in Gartner's 2025 Magic Quadrant for AI-Augmented Software Testing as a Visionary. What I do: I help early- and growth-stage B2B software companies reach product-market fit and scale past it. That means aligning product strategy, customer insight, analyst positioning, and GTM execution into one coherent plan — and building the cross-functional teams that can actually execute it. Where I've done it: • Katalon (VP of Strategy) — Defined the AI-era portfolio strategy behind the $100M+ growth plan; drove the cross-functional push that earned Visionary placement in Gartner's 2025 MQ for AI-Augmented Software Testing. • Relicx (VP Solutions Engineering) — Partnered with the exec team to iterate product and GTM strategy toward PMF in autonomous testing; built the customer discovery engine that fed the roadmap. • Broadcom / CA / Perforce — Led global Solutions Engineering and served as CTO, Continuous Testing — building the customer-proximity and GTM instincts that now inform how I set strategy. How I think about strategy: Strategy that doesn't survive contact with a customer isn't strategy — it's a slide. I iterate in tight loops with customers, analysts, and the field, so by the time a plan is announced internally, the market has already half-validated it. Also: Author of The Kitty Hawk Venture (the industry's first business novel on Continuous Testing). International keynote speaker on AI, software quality, and digital transformation. Open to conversations with founders, CEOs, and boards in B2B software — especially where AI is reshaping the category and the playbook hasn't been written yet.
Stackforce AI infers this person is a SaaS strategy leader with expertise in AI-driven software quality and product-market fit.
Location: Virginia Beach, Virginia, United States
Experience: 26 yrs 2 mos
Skills
- Product Strategy
- Go-to-market Strategy
- Artificial Intelligence (ai)
- Sales Engineering
- Solutions Engineering
- Thought Leadership
- Project Management
- Software Development
Career Highlights
- Defined AI portfolio strategy for $100M+ growth.
- Led Katalon to Gartner's 2025 MQ as a Visionary.
- Authored first business novel on Continuous Testing.
Work Experience
Katalon
Vice President of Strategy (2 yrs 9 mos)
Relicx
Vice President of Solutions Engineering (1 yr 3 mos)
Perforce Software
Sr. Director, Solutions Engineering (6 mos)
Broadcom Inc.
Sr. Director, Solutions Engineering - ValueOps, DevOps and AIOps (1 yr 4 mos)
Sr. Director, Solutions Engineering - DevOps (1 yr 8 mos)
CA Technologies
Author - The Kitty Hawk Venture: A Novel About Continuous Testing in DevOps (11 mos)
CTO - Continuous Testing (2 yrs 3 mos)
Cognizant Technology Solutions
Associate Director - Mobile Practice (1 yr 8 mos)
Hewlett-Packard
Thought Leader - Software Testing (1 yr 9 mos)
Business Development Manager - Testing and QA Services (Americas) (1 yr 9 mos)
Global Capability Leader - Testing as a Service (2 yrs 9 mos)
Sr. Delivery Manager - Testing and QA Services / Sr. Testing Consultant (2 yrs)
Delivery Manager and Consultant - Testing and QA Services (3 yrs)
IBM
Project Manager - Offshore Testing and QA Services (1 yr)
Electronic Data Systems
Project Manager - Testing and QA Services (2 yrs)
Software Developer (1 yr)
Freelancer
Web Developer (4 yrs)
Education
Executive MBA at University of Miami Herbert Business School
Bachelor of Science (B.S.) at Universidade do Vale do Itajaí