Sudha Singh

Business Development Executive

Gurugram, Haryana, India8 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving category profitability.
  • Strong vendor negotiation and relationship management skills.
  • Expertise in E-Commerce and retail category management.
Stackforce AI infers this person is a dynamic E-Commerce and Retail professional with strong category management expertise.

Contact

Skills

Core Skills

Category ManagementVendor Management

Other Skills

Category AnalysisInterpersonal SkillsData AnalysisE-CommerceRetailRetail Category ManagementNegotiationSAPSales and MarketingBrand DevelopmentBrand ManagementBrand AwarenessAnalytical SkillsCategory InsightsStrategy

About

A dynamic professional with nearly 7 years of rich exposure • Accountable & Responsible for end-to-end responsibilities & deliverables for the Staple category which includes Buying, Merchandising, Onboarding new brands, Brand Margins, P&L, Organization Growth, Brand Management, Vendor negotiation • Insightful knowledge of provisioning transformational solutions for managing user expectations and client satisfaction in the E-Commerce domain. • Managing sales, operations, and market penetration of premium brands in Retail Industry in Wal-mart retail store. • Excellent leader with capabilities in coordinating with various hierarchies / multicultural environments in an organization

Experience

8 yrs 5 mos
Total Experience
2 yrs 1 mo
Average Tenure
4 yrs 7 mos
Current Experience

Milkbasket

Assistant Category Manager

Nov 2021Present · 4 yrs 7 mos · Gurugram, Haryana, India · On-site

  • Driving the Topline, Profitability and other key metrics like AOV, Customer & Order Penetration for the category
  • Assortment Rationalization: Effective assortment management of the category keeping in mind the product & price mix across different locations.
  • A&M/Visibility closure with the brand: Ensuring timely closure and execution of JBP and visibility with the brand
  • Managing effective & Strong relationships with all internal and external stakeholders for proper alignment
  • Designing & Implementing the Campaigns for the category to drive growth.
  • Strategize positioning of a product on the basis of various factors like promotions, brand commitments etc
  • Benchmarking National & Regional competitors to maintain competitive pricing on the platform.
  • Adequate & Effective Inventory Management to ensure minimal stock-outs and at the same time maintain adequate days cover
  • Vendor Management: Evaluation and negotiation related to commercial terms & conditions, pricing, promotions and new product introductions
  • Ensuring appropriate and most cost-effective negotiation with suppliers & traders and entering into contractual agreement
  • Handling Fill Rates and payment-related issues
  • Coordinating with brands for delivery of orders with minimum lead time & maximum fill rate
  • Sharing performance reports with Brands & Internal stakeholders for further purchase & planning
  • Business development through tie-ups & on boarding new brands/vendors.
  • Vendor on boarding & creation of vendor code through RRL vendor registration link
Category AnalysisInterpersonal SkillsCategory ManagementVendor Management

Flipkart wholesale

Team Lead

Jan 2021Nov 2021 · 10 mos · India

Walmart india

Merchandise Team Lead

Mar 2019Dec 2020 · 1 yr 9 mos · Meerut, Uttar Pradesh

  • Effectively managing the Profit & Loss with focused drive of top line.
  • o Set clear team goals and decision making with immediate action plan.
  • To Increase margins & reduce operations cost through efficient store operations.
  • o Delegate tasks and set deadlines.
  • To deliver superior Customer service & adherence to process management.
  • People leadership, Motivation and retention followed by company values &
  • culture.
  • o Oversee day-to-day operation and monitor team performance.
  • To create seamless customer service orientation among store employees by
  • ensuring timely and efficient customer service.
  • o Create an inspiring team environment with an open communication
  • culture.
  • o Listen to team members’ feedback and resolve any issues or conflicts.
  • o Recognize high performance and reward accomplishments.
  • To implement marketing plans for the store & drive sales promotion initiatives,
  • events.
  • Minimize shrinkage through accurate billing, stock accuracy, making the
  • associates vigilant about potential shoplifting cases, merchandise handling etc.
  • Store Hygiene: Ensure the store and store vicinity is neat and clean all the time
  • reflecting/reinforcing brand image. Ensure the associates follow the hygiene
  • standards and provide grooming sessions on personal hygiene as and when
  • required.
  • o Discover training needs and provide coaching.
  • To oversee all point of sales activities includes sales transactions, tracking
  • Inventory process & support store loss prevention updates the refunds

Nestlé

Sales Officer trainee

Nov 2017Feb 2019 · 1 yr 3 mos · New Delhi Area, India

  • Target Oriented: Responsible for assigned sales target (monthly, quarterly,
  • annually).
  • o Distributor handling by making good rapport in market and Meeting sales
  • target.
  • Product Development: Responsible for new product development and execution.
  • o Promoting new products and any sales discount.
  • Team Management: Coordination with salesman and hitting the targets within
  • timeline.
  • o Handling Secondary Sales force.
  • Customer Service: Responsible for resolutions of complaints from customers.
  • Client Relationship: Maintaining a healthy relationship with business partners.
  • Acquisition: Responsible for new outlet conversion.
  • Cross functional Collaboration: Managing orders with supply chain team for
  • coming to distributor point.

Education

INSTITUTE OF TECHNOLOGY AND SCIENCE, MOHAN NAGAR, GHAZIABAD

post graduate diploma in management — Marketing

Jan 2016Jan 2018

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