Rajavel T — Associate Consultant

I am a Digital Analytics / Web Analytics Developer with strong experience in implementing, supporting, and optimizing web analytics solutions across enterprise websites. My core expertise includes Google Analytics, GA4, Google Tag Manager, Tealium iQ, Adobe Launch, Adobe Analytics, Adobe Target, Google Optimize, and Google Data Studio / Looker Studio. I have worked across the full analytics implementation lifecycle, including requirement understanding, measurement strategy, solution design, tagging implementation, testing, debugging, reporting, and ongoing support. I have experience creating measurement strategies and analytics implementations that help clients track key business events, understand user behavior, improve data quality, and make better decisions related to business performance, UX, UI, and digital journeys. Along with analytics implementation, I have also worked on A/B testing and Experience Targeting using tools like Google Optimize and Adobe Target, where data-driven insights were used to personalize page components and improve user experience. I have good hands-on knowledge of JavaScript, jQuery, HTML, basic CSS, and SQL, along with strong foundational programming knowledge in C. I enjoy solving tracking challenges, debugging implementation issues, and building reliable analytics solutions that support business decision-making. I have also completed certifications in Google Analytics, Google Tag Manager, Adobe Launch, Adobe Analytics, and Adobe Target, strengthening my practical knowledge across digital analytics and optimization platforms.

Stackforce AI infers this person is a Digital Analytics Specialist with expertise in web analytics and optimization in a B2B environment.

Location: Bengaluru, Karnataka, India

Experience: 9 yrs