Apr 2024 – Jun 2024 · 2 mos · Remote

• Led content-driven marketing strategy for a sports-tech platform targeting Tier 2/3/4 millennials and Gen Z audiences across India, working across 10 sports categories during peak sports season.
• Curated 1,200+ engaging posts, stories, polls, and real-time updates across IPL and ICC Men's T20 World Cup(2024), contributing to peak-season user retention and engagement metrics.
• Managed Instagram channel with 35K+ followers — executed 20+ sports quizzes and designed a Rs. 20,000 paid marketing campaign driving measurable audience growth.
• Engaged 50,000+ users on the PagalFan app during live match windows, supporting platform stickiness and active session metrics.
• Conducted primary research on sports content consumption and expenditure patterns across Tier 2/3/4 cities, delivering actionable insights to inform platform and content strategy.
• Contributed to PagalFan app UI strategising, translating user behaviour insights into recommendations for enhanced user experience.

Mar 2024 – Mar 2025 · 1 yr · Bhubaneswar, Odisha, India · On-site

• IlluminatiX is the official Media and PR Cell of XIM Bhubaneswar, responsible for all institutional communications, official social media channels, flagship event coverage, and external media relations.
• As Core Member, led the Photography vertical while contributing across Design and Public Relations functions:
• Photography (Lead):
• Headed the Photography vertical, managing a team of shadow members and training them on DSLR camera handling, composition, and event documentation techniques.
• Directed official photography coverage for XIMB's flagship events including Business Excellence Summit (BES), Foundation Day, Leadership Talks, and cultural events.
• Design:
• Contributed to design ideation, content approval, and creative direction for official XIMB communication materials across digital and print formats.
• Public Relations:
• Coordinated with external media houses to secure coverage for XIMB's flagship events — managing outreach, on-ground media representative handling, and post-event follow-ups.
• Created and proofread press release statements for institutional events, ensuring accuracy and alignment with XIMB's official communication standards.

Aug 2023 – Mar 2024 · 7 mos · Bhubaneswar, Odisha, India · On-site

• Selected as Shadow Member of IlluminatiX — the official Media and PR Cell of XIM Bhubaneswar — during the first year of MBA, with primary involvement in the Photography vertical.
• Contributed to official photography coverage for institutional events including Leadership Talks, cultural celebrations, and committee activities under senior core member guidance.
• Assisted in social media post ideation and design for XIMB's official social media handles and internal communications.
• Developed foundational skills in institutional event management, visual content creation, and cross-functional team collaboration.

Aug 2023 – Mar 2024 · 7 mos · Bhubaneswar, Odisha, India · On-site

• Served as a Shadow Member of X-Lens, the official Photography Committee of XIM Bhubaneswar, during the first year of MBA.
• Covered 10+ campus events including cultural festivals (Ganesh Puja, Onam), the Business Excellence Summit (BES), sports events, and XIMB Xpression 2023 as part of the official event documentation team.
• Developed skills in event photography, visual storytelling, and real-time content capture across high-footfall institutional events.
• Collaborated with a cross-functional team of photographers, designers, and committee leads to deliver timely visual content for official XIMB communications.

Aug 2023 – Mar 2024 · 7 mos · Bhubaneswar, Odisha, India · On-site

• Participated in quiz event organisation and knowledge-sharing activities during the first year of MBA.

May 2021 – May 2023 · 2 yrs

• Led end-to-end User Acceptance Testing (UAT), Integration Testing Cycles (ITC), and regression testing for enterprise platform upgrades in the utility industry, ensuring defect-free deployments across multiple production environments.
• Coordinated defect resolution with third-party front-end teams during UAT phases, significantly reducing resolution cycle times and improving release predictability.
• Mentored 4 junior analysts across projects and facilitated smooth onboarding of 5 new hires.
• Delivered extensive data gathering, preparation, and analysis to support critical business scenarios, enabling timely Go-Live across multiple releases.
• Supported functional consulting activities, building foundational expertise in SAP utility Device Management and enterprise platform operations.
• Awards: Spot Award – Cross-functional delivery (2022) | Applause Award – Go-Live data support (2022)

Aug 2018 – May 2021 · 2 yrs 9 mos

• Worked as part of the enterprise platform delivery team supporting utility industry clients on SAP technology solutions, with responsibilities spanning testing, data operations, and business analysis.
• Analyzed blocked accounts and billing exceptions, reducing outstanding cases and ensuring timely billing for multiple end users.
• Delivered data gathering and preparation activities to support ITC, UAT, and regression test cycles across multiple business scenarios.
• Performed end-to-end (E2E) testing of a customer-facing automated application, driving measurable reduction in Average Handling Time (AHT) for end users.
• Led a cross-functional team of 10 analysts to resolve a major production backlog of exceptions in a record 10 weeks.
• Award: Applause Award – Exception backlog leadership (2021)