AbdulAziz Faisal Tungekar

Business Development Manager

Karachi, Sindh, Pakistan29 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 25+ years of experience in KSA market.
  • Expert in category and product management.
  • Proven track record in driving sales growth.
Stackforce AI infers this person is a seasoned professional in Retail and E-commerce with a strong focus on Product and Category Management.

Contact

LinkedIn

Skills

Core Skills

Category ManagementSales And MarketingProduct DevelopmentBusiness DevelopmentMarketingProcurementProduct Management

Other Skills

Inventory ManagementE-commerceBusiness AnalysisPlanningSupplier ManagementNegotiationDistributionMarketing StrategyKey Performance IndicatorsBusiness AcumenProduct PlanningCompetitive StrategiesSales Target ManagementProduct Lifecycle ManagementNew Business Opportunities

About

A management professional with 25+ years of outstanding KSA track record in propelling business growth through sales and marketing initiatives, having allied exposure in category/product management, ecommerce/retail and business development. Mar 2026 update: Sales with better margins is the target this year. As TCL and Sony merger has been announced so TCL visibility accross all Sony stores with full lineup of their 2026 L series and aggressive promotions in retail and ecommerce. Enhancing Phillips SDA's range, visibility and performance. Oct 2024 update: Management gave added responsibility to handle all Home appliances/entertainment products from Samsung, LG, TCL, Midea, Ariston, Gree, Phillips, Kenwood, Braun, etc and dealing with major suppliers like AlEsayi, Shaker, United Wateen, Versuni, Ahmed AbdelWahid, etc. For online and retail. July 2024 update:Given added responsibility to manage La3eb Gaming suppliers Redington, MTC, Leading Technologies, Ibda, WOE, Geekay, etc and products like Laptops, PC Gaming, Monitors, Chairs, Headsets, etc. KSA's biggest Gaming portal with 1000 plus products. IN MECL-SONY from 2009 till date : Since 2015 working as Senior Buyer for all Non-Sony brands like Samsung, Apple, Huawei, Lenovo, HP, Vaio, Microsoft, Canon, Nikon, Brother, etc. Handling Mobile, Digital cards, CAV, IT, Accessories and Gaming categories, commercial and marketing for Sony Retail outlets. Have 10 years experience of managing 500 digital cards products, 2000 plus SKU's from all above categories and 30 plus suppliers. Successfully managed kpi's for inventory management, purchase plan and reasonable margins. Currently working remotely since September 2020 with a work from home contract. From 2009 to 2014 : Sale, Marketing, Commercial and Operational activities of Sony Mobile in KSA market, KR, IR and Operators. Marketing for distribution and organized channels, forecasting, purchases, inventory control, P&L analysis, training, promotions, SAP support and B2B sales. Responsible for all communications with Sony Mobile and 3rd party accessory companies along with all departments within MECL. IN MEGASTAR HOME Entertainment from 1997 till 2008: Marketing individual artist, album, movie in KSA market starting from its launch, presentation, POP material, inlay design, purchasing, production, inventory control, budget and target setting, profit and loss analysis and market presence. Specialties: Product Management, Category Management, Marketing, Commercial, Budgeting, Forecasting, Planning, P&L, inventory control and Data Analysis.

Experience

29 yrs 1 mo
Total Experience
23 yrs 2 mos
Average Tenure
29 yrs 1 mo
Current Experience

Modern electronics - mec (al-faisaliah group)

3 roles

Category Manager

Jan 2021 – Present · 5 yrs 5 mos

  • Managing Mobiles, Gaming, Digital, CAV, Home Appliances, IT and accessories for Sony and mestores retail outlets and mestores and La3eb ecommerce platforms.
Category ManagementSales and MarketingInventory ManagementE-commerce

Senior Buyer

Promoted

Mar 2015 – Dec 2020 · 5 yrs 9 mos

  • Managing Mobile, IT, Gaming, Home appliances/entertainment, Gadgets, Accessories and Digital category for Non-Sony brands in Sony retail outlets along with E-commerce website mestores.com, La3eb.com and Amazon marketplace.
  • With extensive experience of handling 30 plus suppliers and 2500 Sku's for Apple, Samsung, LG, Microsoft, Lenovo, Huawei, HTC, Canon, Nikon, HP, Dell, ASUS, Toshiba, BenQ, Bose, Beats and many international brands. Category Management and commercial activities of Mobile, IT, TV, Camera, Gaming and Accessories. Product availability in all outlets of Sony. Weekly promotions and product launches. Monthly flyer and product display in showrooms. Replenishment and new model orders to suppliers. Finding new suppliers and managing the contract terms and conditions with margins and payments. Consignment payments and credit payments. Market surveys to have the best offer for retail and online. Negotiations with suppliers to get the best deal and exclusive offers along with display stands to highlight key models.
  • Recently in 2023 managed to sign Apple reseller program with complete Apple portfolio for retail and online.
Business AnalysisPlanningProduct DevelopmentSupplier ManagementCategory Management

Senior Marketing Executive @

Dec 2008 – Feb 2015 · 6 yrs 2 mos

  • Played a cardinal role in establishing the distribution channels and Van operation from scratch and augmented growth of Sony World Outlets and Key Retailers.
  • Successfully achieved the annual budget and enhanced growth with the increased dealing of the products with IR & KR.
  • Handled the whole spectrum of activities related to Sony Mobile inclusive of marketing, sales, finance issues, rebates, claims, kickbacks & price competitions.
  • Efficiently carried out new model launch with operators and marketing plans and activities for monthly promotions in IR and KR.
  • Played an essential role in implementing the Van Sales operations in Western, Central and Eastern regions including province to enhance the sales and direct contact with more than 1000 small outlets.
  • Effective in implementing general bundle scheme from the start and dealing with operators including STC, Mobily and Zain for launching new arch models.
  • Executing and integrating marketing strategy by customer segment, product category and optimal channel to attract, retain and sustain revenue gains.
  • Prioritizing key initiatives, developing marketing strategies/ business-building opportunities and increasing overall mass market accounts by establishing professional relations with partners, vendors and distributors.
  • Handling and signing deals with 3rd party companies relating to accessories to augment the sale with current line up of Sony accessories.
  • Successfully executed nationwide draw and win promotion for Sony Xperia lineup in Nov-Dec 2012
  • From designing 360 degrees media campaign, rules and regulations, mechanics and to distributing the draw coupons at all partner outlets along with cash van outlets. Handling the draw through Chamber of Commerce and distributing the prizes to the winners.
  • Successfully executed the NXT series media campaign, Xperia Ion, Water Resistance media campaign for Xperia Acro s and Go, Xperia roadshow in 4 malls in Jeddah, Riyadh and Khobar.
DistributionProcurementMarketing StrategyMarketing

Al-faisaliah group (jsc)

2 roles

Label Manager

Jun 1997 – Dec 2008 · 11 yrs 6 mos · Riyadh, Saudi Arabia · On-site

  • Instrumental in handling all music labels in Arabic, Hindi and English languages.
  • Efficiently handled labels of all Arabic companies, T-Series of India and Al-Mansoor video for movies.
  • Headed the responsibilities of Disney Movies, New Line Cinema, Arabic and Interdependent English movies.
  • Communicated effectively with the Publisher for all new releases throughout the year for Sony BMG and Walt Disney Movies, ensuring all traders in the market has every new release and presented in very attractive manner to the customers.
  • Provided input for product planning, defined road maps, developed ideas/ strategies to support future product development, to meet defined sales targets.
  • Communicated with labels for new movies and music launches, arranged and created artwork and ministry approvals.
  • Spearheaded a whole gamut of activities related to ordering, forecasting, conducting profitability analysis, royalty payments and calculations, presentations and inventory controls.
  • Pioneered and administered the sales team with target setting and achievement, coordinating with factory, printing press, design department, international labels and warehouses to launch and coordinate new releases.
  • Coordinated with the vendors to evaluate licensing opportunities for various products and licenses and handled all partnership level requirements.
  • Managed the POP and POS materials and made sure of the availability in all KSA Megastar showrooms and dealer networks.
  • Handled the contracts, royalty calculations, presenting and launching new models for the wholesale team, conducted sales follow up and performed inventory controls measures.
  • Coordinated with the production team and managed the inlay card designing printing activities, ensuring meeting the launch dates and communicating with the labels for launch dates.
  • Instrumental in proffering a preview copy of the hot new releases to trade, radios and magazines to hype the market in line with organizational standards.
Key Performance IndicatorsBusiness AcumenProduct PlanningProduct Management

Category Manager

May 1997 – Present · 29 yrs 1 mo · Riyadh, Saudi Arabia · On-site

  • Working for the prestigious Al-Faisaliah Group since I arrived in Jeddah, Saudi Arabia on 15th February 1997. A great working environment provided by the group with stable career growth and benefits provided throughout these 25 plus years. Started my first job as salesman in Megastar to showroom co-ordinator to lable manager for movies and music lables like Sony Music, 20th Century Fox, Disney Movies and others till the company was closed in 2008. Joined Modern Electronics in marketing handling Playstation, Sony Ericsson, Logitech and Corinex. Promoted to Senior Marketing Executive for Sony Mobile from 2010 to 2015. Moved to retail division in 2015 as category manager (Buyer) for all categories and non-sony brands like Apple, Samsung, LG, Microsoft, Lenovo, HP, Huawei, Canon, Nikon, Brother and many other renowned brands. Currently handling commercial activities of non-sony products of Mobile, Gaming, Home appliances, Digital and accessories in all outlets with effective promotions and new product launches, inventory management and P&L analysis.
ProcurementKey Performance IndicatorsInventory Management

Education

Karachi University

Bachelor of Commerce - BCom — Accounting and Business/Management

Jan 1993 – Jan 1995

DHA Degree College for Men

Intermediate — Science

Jan 1991 – Jan 1993

Bai Virbaiji Sopariwala Parsi High School

Matriculation — Science

Jan 1983 – Jan 1990

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