Jan 2025 – May 2026 · 1 yr 4 mos · On-site

Jan 2022 – Jan 2025 · 3 yrs · On-site

Nov 2021 – Jan 2022 · 2 mos

Sep 2020 – Oct 2021 · 1 yr 1 mo

Jun 2020 – Sep 2020 · 3 mos

• Working as a Senior Marketing Manager I was responsible to:
• Replicate success of India strategies to other geographies like Middle East, Africa, Australia and New Zealand
• Prepared GTM strategies that incorporated industries/countries/persona to target
• Explored new dimensions of growing business, particularly in the Education, Mining, Marine, Fintech and Power sector

Dec 2017 – Jun 2020 · 2 yrs 6 mos

• As a Marketing Manager I was responsible for demand generation through integrated marketing efforts which included:
• Producing valuable and engaging content for the website that attracts and converts target groups
• Increased the organic traffic by 57% which further led to consistent generation of inbound leads
• Creating prospects database through LinkedIn Sales Navigator and reaching out through automated drip email campaigns
• Increased the quota of weekly MQLs (Marketing Qualified Leads) by ~140% YOY through automated outbound email campaigns
• Managing the contacts database on HubSpot and consistently tracking their journey across different stages of sales-marketing (SMarketing) funnel
• Nurturing and educating the "Not Sales Ready" leads with thought leadership content through Mailchimp campaigns
• Developing the marketing material from overview decks to brochures and case studies
• Working with external vendors/freelancers to conceptualize and execute SEO strategies
• Increased the website load speed on desktop and mobile by ~160% and ~140% (Source: Google Page Speed Insights)
• Taking the introductory calls with MQLs, understanding their requirements, feasibility checking and moving them further down to sales funnel through consultative selling
• Generated a cumulative revenue of ~2Cr
• Participating in pre-sales activities- preparing government bids, pitch decks, SOWs/proposals and other sales enablement material

Apr 2016 – Aug 2017 · 1 yr 4 mos · Greater Delhi Area · On-site

• As a Deputy Sales Manager I was responsible to:
• Develop and implement strategies for franchise/channel sales development that support business and growth objectives in online advertising domain
• Lead key initiatives that not only increase the reach in non metro cities but also help in getting better revenue figures
• Manage various channel partners across 5 Tier-2 cities in North India focused on achieving growth and additional revenue by associating with the brand
• Work as a horizontal resource, lead Quikr verticals- Real Estate, Jobs, Services, Education, Cars, etc and provide digital ad solutions to B2B, B2C and enterprise clients

May 2015 – Jul 2015 · 2 mos · Gurugram, Haryana, India

• As a Business Development intern I was indulged in Concept Marketing, Data Collection and Digital Marketing profiles.

Mar 2012 – Jul 2014 · 2 yrs 4 mos · Chandigarh, Chandigarh, India · On-site

• Application Support: Worked for OSS (Operations Support System) team under IMS (Infrastructure Management Services) for VHA (Vodafone Hutchison, Australia)
• Provided Level 2 Application Support (Monitoring, Problem Analysis, Troubleshooting and Performance Analysis) for VHA
• Manual Testing: Worked for PDC (Point of Sales Dotcom) application under Mobility Retail Testing for AT&T and tested functionality of different functional projects under AT&T’s Uverse Technology