Akshatha Shetty

Design Manager

Bengaluru, Karnataka, India16 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in data-driven marketing insights and analytics.
Proven track record in leading cross-functional teams.
Skilled in designing impactful marketing performance models.

Stackforce AI infers this person is a MarTech expert with a strong focus on data analytics and marketing strategy.

Contact

Skills

Other Skills

Salesforce.comSFDCOracle CRMSaaSManagementForce.comMarketing StrategySalesTelecommunicationsBusiness IntelligenceTeam ManagementMarketing AutomationVendor ManagementChannel PartnersData Analysis

About

I am a data-driven insights specialist with a forte for leading teams through change. I have a knack for story telling, attention to detail , leading my team with empathy & being accountable & focused on critical projects . As I've grown in my career, I've been able to weave my unique combination of experience from marketing ,sales operations, master data management, and analytics into various teams that i have led. I pride myself in working across cross functional teams with globally distributed teams and stakeholders that have high-level of visibility and impact to business Specialties: Go-to-market operations, Master Data Management, Marketing Insights & Analytics, ROI of Events & Campaigns, Defining KPI's to track performance , Business reviews for leadership team, Target audience by ABM & Reporting, Backing up insights with data, Lead Management, Pipeline measurement, Pipeline attribution, Business strategy & planning, Marketing operations, Systems and governance, Sales operations, Closed loop reporting, Marketing data strategy and Contact mastering, Predictive lead scoring, Campaign management, Campaign performance, CRM integration, Process design and improvement, Contact segmentation, Account intelligence

Experience

16 yrs 6 mos

Total Experience

5 yrs 5 mos

Average Tenure

2 mos

Current Experience

Sprinklr

Director - Marketing Analytics & Strategy

Apr 2026 – Present · 2 mos

Servicenow

Senior Manager , Data Insights & Analytics

May 2019 – Apr 2026 · 6 yrs 11 mos · Bengaluru

Adobe

Enterprise Marketing Manager

Aug 2015 – Feb 2019 · 3 yrs 6 mos · Bangalore

As Enterprise Marketing Insights Analyst, my role provides analyses and insights around how Adobe's marketing investments are driving enterprise sales for Digital Media & Digital Marketing businesses. I am part of the lead team which analyses marketing performance helping the business realize pipeline and sales goals. These analyses will reflect the impact of thought leadership, demand generation and field marketing programs that contribute to pipeline and sales objectives. I also partner very closely with enterprise campaign insights team members and the Global Marketing Organization (GMO) demand, campaign and field teams, thereby contributing to the optimization of enterprise marketing strategies and investments.

Netapp

2 roles

Marketing Manager - Marketing Analytics and Data Management

Aug 2012 – Aug 2015 · 3 yrs

As part of a dynamic team that supports Marketing Analytics and data management, I am responsible in providing key metrics, leadership dashboards and ad-hoc analyses with interpretation to the Leadership team & other decision making teams. I also participate in following marketing activities in collaboration with marketing managers and employees from other functional areas.
One of the major accomplishment during my role as Marketing Manager in NetApp is that I have designed & created Marketing Influence Model in eBI which is useful in measuring Marketing’s influence on Opportunity creation
My role requires me to work with Marketing users
to develop reporting and dashboard requirements
Collaborate with IT to develop, test and publish reports & dashboards.
Run statistical analysis on Marketing data, with development of models
Work closely with Marketing Managers and Campaign Managers to maintain and optimize performance analysis of various campaigns/segments
Fulfill ad hoc requests for data extracts, data manipulation, data cleansing, and analysis from Marketing users
Have successfully coordinated UAT sessions with the Development & Business teams

Master Data Management at Netapp

Aug 2009 – Jul 2012 · 2 yrs 11 mos

I was part of the Salesforce Team that delivered outstanding support services to users and work closely with Business Program Managers and Administrators to ensure the adoption of Salesforce.com. Been part of a cross-functional team that includes Sales, Marketing, Product Management, Business Operations, Customer Support, Order Management, Finance, IT and Enterprise Business Intelligence.
My functions in this role included
Providing outstanding daily operational support of Salesforce.com system; which includes lead management, contact management, account management, territory management, opportunity management and forecasting for both direct (field) and indirect (channel) sales organizations
Performing problem analysis, triage, correction of issue, and root cause analysis including engaging business program managers and technical resources when necessary
Proactively improve the sales user experience and make sales tools a competitive advantage; identify, recommend and implement process improvements to ensure a positive customer experience
Act as an expert resource for system and process related issues, including being part of the project team for subsequent releases of Salesforce.com
Perform data quality management including data migration, data analysis, quality checks, uploading data and ad hoc reporting
Learn and understand enterprise systems and their integration , including Customer Relationship Management (CRM) , Enterprise Resource Management – Oracle (ERP), Systems, Applications and Products in Data Processing’ (SAP), Customer Master, and Data Warehouse/Enterprise Business Intelligence (eBI).