Mar 2025 – Present · 1 yr 3 mos

• Senior Technical Account Manager | Serving as a trusted advisor, I promote operational excellence, risk mitigation, and value realization across the Adobe Experience Cloud. I coordinate cross-functional teams during high-impact events and support data-driven initiatives to ensure client success. In this role, I establish executive-level partnerships, deliver targeted technical services to sustain operational health, and proactively address potential risks. Representing Adobe within client organizations, I also collaborate with internal and partner stakeholders to optimize outcomes and deliver maximum value.
• Roles & Responsibilities:
• Serve as the trusted technical advisor for one of the topmost US telecom accounts; translate business outcomes into technical roadmaps and measurable value.
• Coordinate cross-functional resources (Support, Engineering, Product, Field Services) and ensure consistent service levels while proactively preventing escalations.
• Own operational health across AEP/RTCDP/AAM: drive service reviews, environment reviews, release readiness, upgrade/migration planning, and key event management (e.g., device launches, holiday peaks).
• Run P1/P0 war rooms, and drive post-incident RCA with durable fixes across customer and Adobe teams.
• Proactively detect and remediate performance regressions and communicate impact/next steps.
• Advise on data ingestion quality, schema/timestamp governance, and end-to-end data flows across web/app/CDP activation; lead troubleshooting on ingestion anomalies and stabilize pipelines.
• Facilitate technical roadmap reviews and adoption of new capabilities; deliver best practice guidance and prioritized backlogs tied to measurable KPIs.
• Publish weekly insights and performance trend reports to executives and stakeholders; highlight risks, mitigations, and upcoming changes.

Mar 2022 – Apr 2025 · 3 yrs 1 mo

Feb 2020 – Mar 2022 · 2 yrs 1 mo

• Mentor / Lead / SME across AAM / Analytics & integrations issues on Adobe Campaign
• Drive Engineering Liaison for better Customer Experience
• Cross Training Target team members on Audience Manager
• KT Sessions delivery on Release readiness, cross solution delivery on integration topics.

Feb 2018 – Jan 2020 · 1 yr 11 mos

• Manage issues of complex and technical nature with varying degrees of priority.
• Conduct technical reviews for the assignments to the team and provide constructive feedback and monitor improvements.
• Working Closely with Clients for better planning of their projects and ensuring success.
• Training Content creation & delivery to Global team members
• Identifying and executing internal projects to improve the team’s productivity.
• Customer advocate and represent their needs with internal product teams.
• Provide accurate and timely solutions to Adobe Customers.
• Assist the Engineering team in testing new and enhanced product features.

Mar 2014 – Jan 2018 · 3 yrs 10 mos

• Adobe Audience Manager (formerly Demdex):
• Web & Mobile implementation of Adobe Audience Manager
• Audience Creation and Segmentation
• 1st, 2nd, and 3rd party Data Management and Audience Segmentation
• Data onboarding solution
• Client-side and Server-side integrations
• Audience Analytics (AAM and Analytics Integration)
• Cross-Device Management through Profile Merge and Device Co-op
• Integration of Audience Manager with DoubleClick and other relevant ad-serving tools
• Adobe Analytics (formerly Omniture Site Catalyst):
• Implementation of Analytics tagging to capture digital data from multiple properties (i.e., websites, mobile apps, mobile web, single-page app)
• Reporting and Analysis for evaluation of online data and generating actionable insights
• Adobe Workspace Project Creation, Segmentation, Anomaly Detection, and others
• Adobe Marketing Cloud Core Services:
• Integrating Adobe Marketing Cloud products
• Profiles & Audiences
• Mobile Core Service
• Customer Attributes
• Triggers (Adobe Campaign Integration with People Core Services & Audience Manager)
• Tag Management:
• Worked as Subject Matter Expert for Dynamic Tag Manager (DTM- formally known as Satellite)
• Implementation of Digital Marketing solutions through Adobe Dynamic Tag Manager
• Expertise in creating and troubleshooting Page load Rules, Event Rules & Direct Rules